WHAT IS AMERICA’S MOST TRUSTED FLOORING BRAND?

2023 Best Laminate, Vinyl & Wood Flooring

Flooring is a feature that can enhance the everyday living experience in a home. Today, one can consider many flooring choices for their home, including hard surface products and softer products such as carpets.  Laminate, vinyl, or wood flooring are types of hard surface flooring that people consider in the design of their homes. Whether a remodeling project or a brand-new residence, you have many laminates, vinyl, or wood flooring options. Given the number of choices available to you, how do you know what is the best flooring brands for your home?  Do you know how people rate the laminate, vinyl, or wood flooring brands?

2023 America’s Most Trusted Study

Founded more than a decade ago, Lifestory Research America's Most Trusted® study provides insight into how people shop for products based on trust. Our annual surveys collect information about what consumers think and feel about different brand products, and we share insights once a year about which brands consumers most trust. 

The rankings are based on the Net Trust Index Quotient Score as defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists.  A Trust Advocate expresses significant trust in a brand, whereas a Trust Antagonist vocalizes distrust.  

A brand receiving the highest Net Trust Index Quotient Score is the most trusted brand among consumers within the product research study. See the survey methodology and frequently asked questions for details. 

What are the top flooring brands people trust the most?

2023 America’s Most Trusted Laminate, Vinyl & Wood Flooring

The Lifestory Research 2023 America’s Most Trusted® Laminate, Vinyl & Wood Flooring Study found Armstrong as the most trusted brand among people considering the purchase of laminate, vinyl, or wood flooring. With the Net Trust Quotient Score of 111.1, Armstrong had the highest trust rating among the most popular flooring brands.  

In order, the most trusted laminate, vinyl, and wood flooring brands were Armstrong, Bruce, Pergo, Andersen, Mohawk, Tarkett, Mannington, Shaw, and Congoleum. Armstrong received the best reviews and trust ratings among the most popular laminate, vinyl, and wood flooring brands, as judged by consumers. 

The Lifestory Research 2023 America’s Most Trusted® Laminate, Vinyl & Wood Flooring ranking is based on 10,840 opinions of people surveyed between January and December in the United States.  Brands included in the final ranking were nationally recognized by people actively shopping for laminate, vinyl, or wood flooring. Trust is a direct measure of how people rank the quality of flooring brands, review and evaluate the quality of brand-name flooring products, and judge customer satisfaction.

If a laminate, vinyl, or wood flooring brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. For brands to qualify and be included in the national ratings, the number of survey responses needed to exceed a 95% confidence level with a margin of error less than 3%.  

Based on the trust ratings, which flooring brands were ranked best in the 2023 America’s Most Trusted® study?

TOP 9 Ranked Flooring Brands – 2023 Study Ratings