WHAT IS AMERICA’S MOST TRUSTED TILE BRAND?

2023 Best Flooring Tile

Tile is a popular flooring choice when designing different rooms and spaces in your home. Tile flooring provides the benefits of resistance to wear and tear, is easy to clean, and lasts a lifetime. Because most people only purchase a new tile for their home once every decade, the choice is essential. But buying tile flooring for your home can be challenging, given the hundreds of product choices to fit your personal needs. Given all your choices, how do you know what is the best tile flooring brand?

2023 America’s Most Trusted Study

Over fifty studies are conducted annually in which thousands of people are surveyed about their perceptions and experiences with different brands. Once a year, we share insights into which brands consumers trust the most.

Lifestory Research established America's Most Trusted® to better understand how trust affects consumer behavior. This research seeks to provide consumer-driven data insights using social and opinion science research practices that adhere to the highest quality standards.

As a result of trust, brands and companies can separate themselves from their competitors and peers. Profits, loyalty, positive word of mouth and customer satisfaction rely on trust, which leads to increased revenues, reduced costs, and higher customer satisfaction.

The rankings are based on the Net Trust Index Quotient Score measuring three levels of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists. In the product research study, brands with the highest Net Trust Index Quotient Score are the most trusted brands by consumers. Trust Advocates express significant trust in a brand, whereas Trust Antagonists voice distrust. See the survey methodology and frequently asked questions for details.

What are the top tile flooring brands people trust the most?

2023 America’s Most Trusted Tile Flooring

The Lifestory Research 2023 America’s Most Trusted® Tile Flooring Study found American Olean as the most trusted brand among people considering the purchase of tile flooring.

The most trusted tile flooring brands, in order, were American Olean, Laufen International, Arizona Tile, Marazzi Tile, Dal-Tile, Shaw, Florida Tile, Crossville, Porcelanosa, Ann Sack Tile, Monarch Tile, Interceramic, Summitville Tile, Emser Tile, and Jeffrey Court. American Olean received the best reviews and trust ratings among the most popular tile flooring brands as judged by consumers.

The Lifestory Research 2023 America’s Most Trusted® Tile Flooring ranking is based on 12,240 opinions of people surveyed between January and December in the United States. With the Net Trust Quotient Score of 110.4, American Olean had the highest trust rating among the most popular tile flooring brands.

Brands included in the final ranking were nationally recognized by people actively shopping for tile flooring. If a tile flooring brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings A 95% confidence level with no more than a 3% margin of error was required for brands to be considered in the national rankings.

Trust is a direct measure of how people rank the quality of flooring tile, review and evaluate the quality of ceramic tiles, and judge their satisfaction with tile brands.

Here we share the tile flooring ranking among the most recognized brands in the 2023 America’s Most Trusted® study.

TOP 15 Ranked Tile Flooring Brands – 2023 Study Ratings

  



    1
    American Olean
    110.4
    ★★★★★
  

    2
    Laufen International
    108.2
    ☆
☆☆
  

    3
    Arizona Tile
    107.5
    ☆☆☆
  

    4
    Marazzi Tile
    107.2
    ☆☆
  

    5
    Dal-Tile
    107.0
    ☆☆
  

    6
    Shaw
    106.9
    ☆
☆
  

    7
    Florida Tile
    106.8
    ☆
☆
  

    8
    Crossville
    106.4
    ☆
☆
  

    9
    Porcelanosa
    106.3
    ☆
☆
  

    10
    Ann Sack Tile
    106.0
    ☆☆
  

    11
    Monarch Tile
    105.9
    ☆☆
  

    12
    Interceramic
    105.8
    ☆☆
  

    13
    Summitville Tile
    105.8
    ☆☆
  

    14
    Emser Tile
    105.4
    ☆☆
  

    15
    Jeffrey Court
    104.2
    ☆☆
  

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research

Results for prior years of the America’s Most Trusted® study can be found here.

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.

Details of this annual research study are on the survey methodology page.

Additional insights and questions are answered in our press releases or the frequently asked questions.

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