WHAT IS AMERICA’S MOST TRUSTED KITCHEN APPLIANCE BRAND?
2023 Best Kitchen Appliance Brand
Kitchen appliances are a feature that can add value and enhance your everyday living experience in your home. When shopping for kitchen appliances for a home, people often consider the style and performance of different products, but the brand is equally important. There are many kitchen appliance brands in the marketplace offering a variety of features. Many of these brands have been around for decades and have a legacy of quality, style, and performance. Given the number of options available, how do you know the best kitchen appliance brand? Do you know how people rate kitchen appliance brands?
2023 America’s Most Trusted Study
The Lifestory Research America's Most Trusted® study was established more than a decade ago to better understand how trust influences product purchases. Using social and opinion science approaches to research, we aim to provide consumer-driven data insights that adhere to high-quality consumer insight standards.
For brands and companies to stand out from their competitors and peers, they must establish trust with their customers. As a result of customer trust, profits, loyalty, positive word-of-mouth, and customer satisfaction all rise, costs decline, and customer satisfaction soars.
Our annual surveys collect information about what consumers think and feel about different brand products, and we share insights once a year about which brands consumers most trust. See the survey methodology and frequently asked questions for details.
A ranking is based on a Net Trust Index Quotient Score based on three levels of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists. A brand with a high Net Trust Index Quotient Score is considered the most trusted among consumers, whereas a brand with a low Net Trust Index Quotient Score is the least trusted.
What are the top kitchen appliance brands people trust the most?
2023 America’s Most Trusted Kitchen Appliance Brand
The Lifestory Research 2023 America’s Most Trusted® Kitchen Appliance Study found Bosch as the most trusted brand among people considering the purchase of a kitchen appliance. With the Net Trust Quotient Score of 112.0, Bosch had the highest trust rating among the most popular kitchen appliance brands.
The most trusted kitchen appliance brands in order were Bosch, KitchenAid, Whirlpool, Maytag, GE, LG, Samsung, Frigidaire, and Amana. Bosch received the best reviews and trust ratings among the most popular kitchen appliance brands as judged by consumers. Bosch was the top-rated refrigerator, cooktop, dishwasher, and microwave in these brand product studies.
If a kitchen appliance brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. Brands included in the final ranking were nationally recognized by people actively shopping for kitchen appliances.
The Lifestory Research 2023 America’s Most Trusted® Kitchen Appliance ranking is based on 19,436 opinions of people surveyed between January and December in the United States. The study examined trust within four product segments - refrigerator, cooktop, dishwasher, and microwave – to identify the most trusted kitchen appliance brand. Bosch ranked #1 in the refrigerator, cooktop, dishwasher, and microwave studies.
Trust is a direct measure of how people rate kitchen appliance quality, and review and value the quality of refrigerators, cooktops, dishwashers, and microwaves.
For kitchen appliance brands to qualify and be included in the national ratings, the number of survey responses needed to exceed a 95% confidence level with a margin of error less than 3%. Here we share the overall kitchen appliance ranking among the most recognized brands in the 2023 America’s Most Trusted® study.
TOP 9 Ranked Kitchen Appliance Brands – 2023 Study Ratings
| 1 | Bosch | 112.0 | ★★★★★ |
| 2 | KitchenAid | 111.9 | ★★★★★ |
| 3 | Whirlpool | 110.8 | ★★★★★ |
| 4 | Maytag | 110.2 | ★★★★★ |
| 5 | GE | 107.5 | ☆☆☆ |
| 6 | LG | 107.2 | ☆☆☆ |
| 7 | Samsung | 107.0 | ☆☆☆ |
| 8 | Frigidaire | 102.4 | ☆☆☆ |
| 9 | Amana | 91.5 | ☆☆ |
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Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
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We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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