WHAT IS AMERICA’S MOST TRUSTED SOLAR SYSTEM BRAND?

2023 Best Solar System Brand

Solar energy systems provide equipment that directly converts energy into functioning forms of electrical energy. Solar energy systems convert sunlight into electrical energy, typically through photovoltaic (PV) panels on rooftops or fields. With the evolving challenges in the power grid, more and more households are adopting solar energy as a form of electricity that powers their homes. In the United States, congressional and state tax credits have fueled the acceleration of solar adoption, which has also advanced the number of companies providing solar energy systems. When shopping for a new solar system for your home, which solar system brand can you trust the most?

2023 America’s Most Trusted Study

Founded more than a decade ago, Lifestory Research's America's Most Trusted® study examines how customers make decisions based on trust. This research aims to provide consumer-driven data insights by employing social and opinion science research practices that adhere to the highest standards.

In more than 50 studies annually, we survey thousands of people about their perceptions and experiences with different brands. Once a year, we share insights into what consumers say are the most trusted brands. A brand's reputation for trust distinguishes it from its competitors and peers and allows it to differentiate itself from them.

The rankings are based on the Net Trust Index Quotient Score as defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. Brands receiving the highest Net Trust Index Quotient Score are the most trusted brands among consumers in the product research study. Trust Advocates are expressing significant trust in a brand, while Trust Antagonists voice distrust.

What are the top solar system brands people trust the most?

2023 America’s Most Trusted Solar System Brand

The Lifestory Research 2023 America’s Most Trusted® Solar System Study found LG as the most trusted brand among people considering the purchase of a solar system. With the Net Trust Quotient Score of 109.8, LG had the highest trust rating among the most popular solar systems.

The most trusted solar system brands, in order, were LG, SunPower, Tesla, Panasonic, JinkoSolar, Trina Solar, Canadian Solar, Q CELLS, SolarEdge, Hyundai, and Solaria. LG received the best reviews and trust ratings among the most popular solar system brands as judged by consumers. See the survey methodology and frequently asked questions for details.

The Lifestory Research 2023 America’s Most Trusted® Solar System ranking is based on 11,409 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a solar system. Trust reflects how people rank the quality of solar systems. Trust is also critical in customer satisfaction ratings of solar systems.

If a solar system brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. To be considered, solar system brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.

Here we share the list of top solar system brands ranked in the 2023 America’s Most Trusted® study.

TOP 11 Ranked Solar Systems – 2023 Study Ratings

  



    1
    LG
    109.8
    ★★★★★
  

    2
    SunPower
    108.6
    ★★★★
  

    3
    Tesla
    108.6
    ★★★★
  

    4
    Panasonic
    107.8
    ☆☆☆

  

    5
    JinkoSolar
    105.5
    ☆☆
  

    6
    Trina Solar
    105.4
    ☆☆
  

    7
    Canadian Solar
    105.3
    ☆☆
  

    8
    Q CELLS
    105.2
    ☆☆
  

    9
    SolarEdge
    104.8
    ☆☆
  

    10
    Hyundai
    103.8
    ☆☆
  

    11
    Solaria
    102.3
    ☆☆
  

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research

Results for prior years of the America’s Most Trusted® study can be found here.

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.

Details of this annual research study are on the survey methodology page.

Additional insights and questions are answered in our press releases or the frequently asked questions.

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