WHAT IS AMERICA’S MOST TRUSTED HAND TOOL BRAND?
2023 Best Hand Tool
Hand tools, from hammers to screwdrivers to wrenches, have become increasingly popular thanks to their convenience. Many hand tools provide you with the ease and comfort of making repairs in your home. Hand tools are indispensable in any home; having them available is a true convenience. Searches online or visits to local home improvement stores present many choices regarding hand tools. Given all your options, how do you know what is the best hand tool brand?
2023 America’s Most Trusted Study
The Lifestory Research America’s Most Trusted® study was begun more than ten years ago to understand better how trust plays a role when people shop for a product. More than fifty studies are conducted each year in which we ask thousands of people about their perceptions and experiences with different brands, and once a year, we share what consumers say are the most trusted brands. This research seeks to provide consumer-driven data insights using social and opinion science research practices that adhere to the highest quality standards.
A brand or company's ability to build trust makes them stand out from its competitors and peers. It is it that distinguishes brands and companies from one another. Profits, loyalty, positive word of mouth, and customer satisfaction are based on trust. With trust, revenues increase, costs drop, and customer satisfaction soars.
What are the top hand tool brands people trust the most?
2023 America’s Most Trusted Hand Tool Brand
The Lifestory Research 2023 America’s Most Trusted® Hand Tool Brand Study found DeWalt as the most trusted brand among people considering the purchase of a hand tool. With a Net Trust Quotient Score of 125.3, DeWalt had the highest trust rating among the most popular hand tool brands.
The most trusted hand tool brands, in order, were Dewalt, Craftsman, Stanley, Snap-On, Black+Decker, Milwaukee, Kobalt, Lenox, Channel Lock, Husky, Klein, Irwin, and Estwing. DeWalt received the best reviews and trust ratings among the most popular hand tool brands as judged by consumers. See the survey methodology and frequently asked questions for details.
The rankings are based on the Net Trust Index Quotient Score as defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate expresses significant trust in a brand, whereas a Trust Antagonist vocalizes distrust. A brand receiving the highest Net Trust Index Quotient Score is the most trusted brand among consumers within the product research study.
The Lifestory Research 2023 America’s Most Trusted® Hand Tool Brand ranking is based on 5,607 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a hand tool. Trust is a direct measure of how people rank hand tool quality, review and assess the quality of a hand tool, and in due course, report hand tool customer satisfaction.
If a hand tool brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. A 95% confidence level with no more than 3% margin of error was required for brands to be considered in the national tool rankings.
We share the hand tool ranking among the most recognized brands in the 2023 America’s Most Trusted® study.
TOP 13 Ranked Hand Tool Brands – 2023 Study Ratings
| 1 | Dewalt | 125.3 | ★★★★★ |
| 2 | Craftsman | 124.5 | ★★★★★ |
| 3 | Stanley | 118.3 | ☆☆☆ |
| 4 | Snap-On | 115.5 | ☆☆☆ |
| 5 | Black+Decker | 113.0 | ☆☆☆ |
| 6 | Milwaukee | 111.9 | ☆☆☆ |
| 7 | Kobalt | 109.1 | ☆☆☆ |
| 8 | Lenox | 102.8 | ☆☆ |
| 9 | Channel Lock | 102.7 | ☆☆ |
| 10 | Husky | 101.4 | ☆☆ |
| 11 | Klein | 100.5 | ☆☆ |
| 12 | Irwin | 92.0 | ☆☆ |
| 13 | Estwing | 91.2 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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