WHAT IS AMERICA’S MOST TRUSTED VACUUM?
2023 Best Vacuum
When cleaning the house, the vacuum cleaner remains the centerpiece device. Routine vacuuming increases the carpet’s life by removing the soil and dirt that can damage your carpet. Extending the life of your carpet reduces the expense of replacement and amplifies sustainability. Online searches or visits to home improvement stores provide no shortage of many different vacuum cleaners. Vacuums differentiate themselves by their features and by the brand. Given the importance of the brand in the purchase decision, do you know what is considered the best vacuum cleaner? What vacuum cleaner brand is trusted the most?
2023 America’s Most Trusted Study
Lifestory Research's America's Most Trusted® study was formed more than a decade ago to understand better how trust influences customer decisions. This research seeks to provide consumer-driven data insights using social and opinion science research methods that adhere to the highest quality standards.
Our annual studies involve over 50 surveys in which we assess thousands of people about their perceptions and experiences with different brands. Once a year, we reveal which brands consumers trust the most.
How brands and companies differentiate themselves from their competitors and peers is by their level of trust. Customers' trust is what separates brands and companies from their competition and peers. Trust increases revenues, lowers costs, and boosts customer satisfaction.
As defined by three levels of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists, the Net Trust Index Quotient Score is used to rank the brands. A brand with the highest Net Trust Index Quotient Score has significant consumer trust, whereas a brand with a Trust Antagonist voices distrust.
What are the top vacuum brands people trust the most?
2023 America’s Most Trusted Vacuum
The Lifestory Research 2023 America’s Most Trusted® Vacuum Study found Dyson as the most trusted brand among people considering the purchase of a vacuum. With the Net Trust Quotient Score of 123.9, Dyson had the highest trust rating among the most popular vacuum brands.
The most trusted vacuum brands, in order, were Dyson, Shark, Hoover, Bissell, Eureka, Samsung, Oreck, Electrolux, Miele, Kenmore, and Dirt Devil. Dyson received the best reviews and trust ratings among the most popular vacuum brands as judged by consumers. See the survey methodology and frequently asked questions for details.
The Lifestory Research 2023 America’s Most Trusted® Vacuum ranking is based on 5,694 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a vacuum. Trust reflects how people rank the quality of vacuum brands. Trust is also critical in customer satisfaction ratings of vacuums.
If a vacuum brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. For brands to qualify and be included in the national ratings, the number of survey responses needed to exceed a 95% confidence level with a margin of error less than 3%.
Here we share the vacuum ranking among the most recognized brands in the 2023 America’s Most Trusted® study.
TOP 11 Ranked Vacuum Brands – 2023 Study Ratings
| 1 | Dyson | 123.9 | ★★★★★ |
| 2 | Shark | 115.3 | ☆☆☆ |
| 3 | Hoover | 111.3 | ☆☆☆ |
| 4 | Bissell | 110.7 | ☆☆☆ |
| 5 | Eureka | 102.9 | ☆☆ |
| 6 | Samsung | 102.9 | ☆☆ |
| 7 | Oreck | 102.1 | ☆☆ |
| 8 | Electrolux | 101.8 | ☆☆ |
| 9 | Miele | 99.4 | ☆☆ |
| 10 | Kenmore | 98.4 | ☆☆ |
| 11 | Dirt Devil | 96.5 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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