RANKED: 2024 AMERICA’S MOST TRUSTED AIR FILTER BRAND 

What are the Best Air Filter Brands? 

In the ecosystem of home maintenance, air filters emerge as silent guardians, wielding a profound impact on the quality of the air we breathe within our living spaces. These unassuming devices play a pivotal role in trapping and removing airborne particles, allergens, and pollutants that, if left unchecked, could pose significant health risks. The value of air filters extends beyond the realms of mere comfort; it encompasses the promotion of respiratory well-being, the reduction of indoor pollutants, and the safeguarding of individuals with respiratory conditions. As we navigate the evolving landscape of household technologies, understanding the significance of air filters becomes imperative, bridging the gap between consumer expectations and the imperative for a healthier living environment. In consumer research, unraveling the preferences and considerations surrounding air filters unveils insights into the growing consciousness about indoor air quality. This facet resonates deeply with the well-being of individuals and families.

The 2024 America’s Most Trusted Study

Originating more than a decade ago, the America’s Most Trusted® study was begun to support brands striving to understand better how trust plays a role when people shop for a product. Successful brands understand how consumer trust has a direct impact on business outcomes. The study has become the definitive ranking of brand trust and is eagerly anticipated each year, with updated results published every year in January.

Developing brand trust with customers is essential to ensuring that they return to a brand. It is based on their confidence that the brand can fulfill its promises. Customers are more likely to purchase or recommend a brand if they trust it. Brand trust can also build customer loyalty because customers are more likely to remain loyal to a brand they trust.

A new report of America's Most Trusted® is shared by Lifestory Research every year. Thousands of people are surveyed about their perceptions and experiences with different brands of products in more than 75 specific product studies each year. In this study, we measure the trust of brands when people are shopping for specific products using our validated Net Trust Quotient Score. 

As a metric, Net Trust Quotient Scores (NTQS) are calculated by measuring customers' trust toward a specific product brand. The NTQS allows a product to be compared to its competitor brands to determine if it meets customer expectations. This trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards.

What are the top air filter brands people trust the most? 

2024 America’s Most Trusted Air Filter Brand

The Lifestory Research 2024 America’s Most Trusted® Air Filter Brand Study found Filtrete to be the most trusted brand among people shopping for an air filter for their furnace or HVAC system. With a Net Trust Quotient Score of 115.7, Filtrete had the highest trust rating among the most popular HVAC air filter brands. Filtrete, Honeywell, Aprilaire, NordicPure, BestAir, FilterBuy, Aerostar, HDX, and Amazon Basics were the most trusted air filter brands.  

The Lifestory Research 2024 America’s Most Trusted® Air Filter Brand ranking is based on 2,986 opinions of people surveyed in the United States over the last 12 months.  

If a brand's recognition and sample size fell below a certain threshold, it was excluded from our rankings according to the established criteria. To be considered, brands needed to amass sufficient survey responses, achieving a 95% confidence level with no more than a 3% margin of error. This criterion guarantees the robustness and precision of the results, ensuring that they accurately represent the opinions of the surveyed population regarding the brands under examination.

TOP 9 Ranked Air Filter Brands – 2024 Study

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

The America’s Most Trusted® study is an annual study examining brand trust across many product categories.  Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.  

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study is focused on measuring consumers' opinions of the most recognized brands in the market. In the study, consumers rate the quality of the brand, likelihood of recommending to others, the reputation of the brand, and their trust in the brand. Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.

1. Filtrete:
   Filtrete is a brand of air filters owned by 3M. The company is headquartered in St. Paul, Minnesota. Filtrete filters are known for their high-performance filtration and are designed to capture airborne particles to improve indoor air quality.

2. Honeywell:
   Honeywell is a multinational conglomerate with a diverse range of products, including air filters for HVAC systems. The company is headquartered in Charlotte, North Carolina. Honeywell's air filters are designed to capture dust, pollen, and other particles to enhance the cleanliness of indoor air.

3. Aprilaire:
   Aprilaire is a brand specializing in indoor air quality solutions, including air filters. The brand is owned by Research Products Corporation and is headquartered in Madison, Wisconsin. Aprilaire filters are designed to improve air quality by capturing contaminants and allergens.

4. NordicPure:
   NordicPure is a brand focused on air filters for residential and commercial HVAC systems. The brand is privately owned, and its products are designed to improve indoor air quality by trapping particles such as dust and pollen.

5. BestAir:
   BestAir is a brand of indoor air quality products, including air filters, owned by RPS Products, Inc. The company is headquartered in Addison, Texas. BestAir filters are designed to remove airborne particles and contribute to a healthier indoor environment.

6. FilterBuy:
   FilterBuy is a brand specializing in a variety of air filters for HVAC systems. The brand is privately owned, and its filters are designed to capture dust, mold, and other particles to maintain cleaner air in homes and businesses.

7. Aerostar:
   Aerostar is a brand offering air filters and other HVAC products. The brand is owned by Filtration Group, and its headquarters is in Chicago, Illinois. Aerostar filters are designed for both residential and commercial applications, providing effective filtration.

8. HDX:
   HDX is a brand of air filters, among other products, and is sold primarily through Home Depot. The brand is associated with Home Depot's house brand for various home improvement items. HDX air filters are designed to improve indoor air quality by capturing particles.

9. Amazon Basics:
   Amazon Basics is a private label brand owned by Amazon. The brand offers a variety of products, including air filters, available to Amazon customers. Amazon's headquarters is in Seattle, Washington, and Amazon Basics air filters aim to provide affordable and effective filtration for HVAC systems.

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