RANKED: 2024 AMERICA’S MOST TRUSTED CARPET BRAND
What are the Best Flooring Carpet Brands?
Carpet is a universal product standard in almost every new home. Consumers tell us that carpets differ not only based on the look and feel of the product but also on specific features they consider when shopping for carpet flooring for their home. Consumers report that pile height, density, stain resistance, warranty, and material type are top-of-mind features they evaluate in shopping. Shopping for carpet can become a drawn-out process given the multitude of decisions consumers need to make, but often, they indicate that the carpet brand is a crucial decision criterion.
Given the number of brands in the marketplace, which carpet brands do people consider the best?
The 2024 America’s Most Trusted Study
The America's Most Trusted® study has helped brands understand why trust has been essential to consumers for over ten years. A successful brand recognizes the direct connection between consumer trust and business performance. As the definitive ranking of brand trust, the study is eagerly anticipated by consumers and brand managers every year, with updated results published in January.
Brand trust signifies customers' belief in a brand's ability to deliver its promises. Building and sustaining brand trust is paramount for securing customer loyalty. When consumers trust a flooring carpet brand, they exhibit a heightened confidence in purchasing and endorsing it to their network. Furthermore, flooring carpet brand trust serves as a linchpin in nurturing customer loyalty, as individuals are more inclined to stick with a brand they trust. It serves as a catalyst for recurring transactions, drives word-of-mouth endorsements, and fosters favorable impressions of the company.
Lifestory Research shares the latest results of the America’s Most Trusted® study every year. We survey thousands of consumers each year regarding their perceptions and experiences of different brand products in over 75 specific product studies. This study uses the Net Trust Quotient Score to assess people's trust in specific flooring carpet brands when shopping.
The Net Trust Quotient Score (NTQS) is a quantifiable measure that gauges the extent of trust customers have in a specific flooring carpet brand. This metric plays a crucial role in determining if a product aligns with customer expectations compared to competing flooring carpet brands. Built on the foundation of social and opinion science research, the NTQS yields consumer-centric data insights, adhering rigorously to the highest standards of consumer research quality.
What are the top carpet brands people trust the most? To answer this question, the top carpet brands were rated in the America’s Most Trusted Study. The study aims to identify the carpet brands people trust the most by asking them to rate each brand within the product category.
Lifestory Research's ratings, reviews, and awards stem from meticulous survey feedback, specifically gathered from the opinions and trust ratings of participants in the carpet flooring study. Our methodology does not use third-party reviews, editorial committees, or input from industry professionals when identifying the most trusted carpet flooring brands. Instead, we prioritize the authentic perspectives of real individuals, adhering to stringent social scientific survey standards to derive carpet flooring ratings. This process includes carefully designed sample sizes that mirror the target audience's opinions. All findings in carpet flooring research are solely rooted in the insights provided by individuals who independently completed surveys within the framework of America's Most Trusted Research program.
2024 America’s Most Trusted Carpet
The Lifestory Research 2024 America’s Most Trusted® Carpet Study found Stainmaster to be the most trusted brand among people considering the purchase of flooring carpet. With the Net Trust Quotient Score of 110.9. Stainmaster has captured the highest trust scores every year of the Lifestory Research study. For a brand to capture the top spot year in and year out reflects consumers' trust in this carpet brand.
Brands included in the final ranking were nationally recognized by people actively shopping for flooring carpets. The Lifestory Research 2024 America’s Most Trusted® Carpet ranking is based on 3,023 opinions of people surveyed in the United States over the last 12 months. Stainmaster, Mohawk, Karastan, Shaw, Couristan, Stanton, Kaleen, Phenix, Anderson Tuftex, and Masland were the most trusted carpet brands.
To be included in the final ranking, carpet brands must have had a certain level of brand awareness. A carpet brand's low awareness and insufficient evaluative data determined exclusion from the rankings. To qualify, carpet brands needed to accumulate enough survey responses to attain a 95% confidence level with no more than a 3% margin of error. This statistical rigor is central to the accuracy and representativeness of the surveyed population's opinions concerning the carpet brands analyzed.
The table below shows the carpet rankings among the top carpet brands in the 2024 America’s Most Trusted® study.
TOP 10 Ranked Carpet Brands – 2024 Study Ratings
| 1 | Stainmaster | 110.9 | ★★★★★ |
| 2 | Mohawk | 108.7 | ★★★★ |
| 3 | Karastan | 106.2 | ☆☆☆ |
| 4 | Shaw | 105.2 | ☆☆☆ |
| 5 | Couristan | 100.4 | ☆☆ |
| 6 | Stanton | 99.2 | ☆☆ |
| 7 | Kaleen | 99.1 | ☆☆ |
| 8 | Phenix | 96.3 | ☆☆ |
| 9 | Anderson Tuftex | 96.2 | ☆☆ |
| 10 | Masland | 95.3 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys people shopping for carpets throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized flooring carpet brands in the market. In the study, consumers rate the quality of the flooring carpet brand, their likelihood of recommending the flooring carpet to others, how favorable they feel about the brand behind the flooring carpet, how they rate the reputation of the flooring carpet, and their trust in the flooring carpet brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Stainmaster
Stainmaster is a carpet brand known for its stain-resistant technology. Invista, a subsidiary of Koch Industries, owns the brand. Invista is headquartered in Wichita, Kansas, USA. Stainmaster carpets are recognized for their durability and stain-resistant qualities.Mohawk
Mohawk is a well-established flooring brand that includes carpets among its products. Mohawk Industries, the parent company, is headquartered in Calhoun, Georgia, USA. Founded in 1878, Mohawk is a global flooring manufacturer known for its diverse flooring solutions.Karastan
Karastan is a high-end carpet brand in the Mohawk Industries family. Karastan has a legacy dating back to 1928 and is known for its premium quality and designs. It operates under the Mohawk Industries umbrella, headquartered in Calhoun, Georgia, USA.Shaw
Shaw is a prominent flooring brand offering various products, including carpets. Shaw Industries, the parent company, is headquartered in Dalton, Georgia, USA. Founded in 1967, Shaw is a leading global flooring provider known for innovation and sustainability.Couristan
Couristan is a carpet and rug brand focusing on high-quality floor coverings. Couristan, Inc., a family-owned company founded in 1926, owns the brand. Couristan, Inc. is headquartered in Fort Lee, New Jersey, USA.Stanton
Stanton is a carpet brand known for its decorative and high-quality carpets. Stanton Carpet Corporation, the parent company, is headquartered in Syosset, New York, USA. Stanton has been operating since 1980, offering a wide range of carpet styles.Kaleen
Kaleen is a brand specializing in carpets and rugs. The brand is owned by Kaleen Rugs, a family-owned company headquartered in Mumbai, India, with its US operations based in Dalton, Georgia. Kaleen has been in the business since 1973.Phenix
Phenix Flooring is a brand known for its residential and commercial carpet solutions. The brand is owned by Pharr, a diversified company headquartered in McAdenville, North Carolina, USA. Phenix has been providing flooring solutions since 2006.Anderson Tuftex
Anderson Tuftex is a premium carpet brand that is part of Shaw Industries. Shaw Industries, the parent company, is headquartered in Dalton, Georgia, USA. Anderson Tuftex is known for its high-quality materials and designs, targeting the luxury market.Masland
Masland is a carpet brand with a long history dating back to 1866. The Dixie Group, a flooring company headquartered in Chattanooga, Tennessee, USA, owns the brand. Masland is known for its innovative carpet designs and commitment to quality.
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