RANKED: 2024 AMERICA’S MOST TRUSTED COFFEE MAKER BRAND
What are the Best Coffee Maker Brands?
Choosing the right coffee maker is crucial if you want a satisfying cup of coffee every morning. As a staple kitchen appliance, a coffee maker brews coffee to perfection, catering to individual preferences and tastes. The coffee-drinking experience is elevated by it.
Coffee makers come in various models, each tailored for specific brewing needs. Drip coffee makers are favored for their simplicity and ability to brew multiple cups simultaneously. Espresso machines provide the precision and customization for crafting specialty coffee beverages. Some coffee makers come with programmable settings for added convenience.
Surveying thousands of home brew coffee drinkers reveals that the brand of the coffee maker is among the central features consumers look for when making a purchase. Consumers will often seek out the brand of the coffee maker first and then explore different models and features.
The 2024 America’s Most Trusted Study
For over a decade, the America's Most Trusted® study has been instrumental in enlightening brands about the pivotal role of trust in consumer decisions. A discerning brand understands the direct correlation between consumer trust and business success. This study stands as the definitive measure of brand trust, eagerly awaited by consumers and brand managers annually, with updated results released in January.
To ensure customers' loyalty, brand trust is essential. Consumers are more likely to purchase a coffee maker brand when they trust it to deliver its promises. The development of brand trust with customers is crucial to ensuring their return and retaining their long-term commitment to the coffee maker brand product.
Throughout the study's history, Lifestory Research has shared the most recent results in January of the year. As part of this research program, Lifestory Research conducts over 75 product studies each year, surveying thousands of people about their perceptions and experiences with different brands. In this study, Net Trust Quotient Scores assess how much people trust specific brands while purchasing certain products.
As a metric, Net Trust Quotient Scores (NTQS) are calculated by measuring customers' trust toward a specific product brand. The NTQS allows a product to be compared to its competitor brands to determine if it meets customer expectations. This trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards.
What are the top coffee maker brands people trust the most? To answer this question, the top coffee maker brands were rated in the America’s Most Trusted Study. The study aims to identify the coffee maker brands people trust the most by asking them to rate each brand within the product category.
2024 America’s Most Trusted Coffee Maker Brand
The Lifestory Research 2024 America’s Most Trusted® Coffee Maker Study found Keurig to be the most trusted brand among people considering the purchase of a coffee maker. With a Net Trust Quotient Score of 114.6, Keurig had the highest trust rating among the most popular coffee maker brands.
The most trusted coffee maker brands, in order, were Keurig, Cuisinart, Bunn, Ninja, Braun, Krups, Mr. Coffee, Hamilton Beach, and Black+Decker. Keurig received the best reviews and trust ratings among the most popular coffee maker brands as judged by consumers.
The Lifestory Research 2024 America’s Most Trusted® Coffee Maker ranking is based on 4,099 opinions of people surveyed in the United States over the last 12 months. Brands included in the final ranking were nationally recognized by people actively shopping for a new coffee maker.
To be considered in our coffee maker rankings, a brand must have a certain level of consumer recognition. This means that people should know about the coffee maker brand and have formed opinions about it. If a coffee maker brand lacks this recognition or enough feedback, it won't be included in our rankings. To make it into the coffee maker rankings, a brand needs to have received many responses in our surveys. This is crucial for ensuring the accuracy of our results. We use a rigorous statistical approach, requiring a 95% confidence level with no more than a 3% margin of error. This means we can be highly certain that our consumer opinions reflect those of the surveyed population. In addition, we ensure that our sample size is large enough to guarantee the validity and reliability of the coffee maker survey results. This ensures that our coffee maker rankings are based on solid data and provide consumers and industry professionals with valuable insights.
The top coffee maker brands ranked in the 2024 America’s Most Trusted® coffee maker study is listed below.
TOP 9 Ranked Coffee Maker Brands – 2024 Study
| 1 | Keurig | 114.6 | ★★★★★ |
| 2 | Cuisinart | 110.2 | ☆☆☆ |
| 3 | Bunn | 107.3 | ☆☆☆ |
| 4 | Ninja | 104.6 | ☆☆☆ |
| 5 | Braun | 101.7 | ☆☆ |
| 6 | Krups | 99.1 | ☆☆ |
| 7 | Mr Coffee | 96.8 | ☆☆ |
| 8 | Hamilton Beach | 93.5 | ☆☆ |
| 9 | Black+Decker | 93.0 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys coffee maker shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized coffee maker brands in the market. In the study, consumers rate the quality of the coffee maker brand, their likelihood of recommending the coffee maker to others, how favorable they feel about the brand behind the coffee maker, how they rate the reputation of the coffee maker, and their trust in the coffee maker brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Keurig:
Keurig is a brand of coffee makers known for its single serve brewing system. The brand is owned by Keurig Dr Pepper Inc. Keurig's headquarters is in Burlington, Massachusetts. Keurig's innovative coffee makers allow users to brew a single cup of coffee with the convenience of individual coffee pods.Cuisinart:
Cuisinart is a brand of kitchen appliances and cookware owned by Conair Corporation. The company was founded in 1971, and its headquarters is in Stamford, Connecticut. Cuisinart coffee makers are part of the brand's extensive line of small kitchen appliances, known for their quality and versatility in brewing coffee.Bunn:
Bunn is a brand specializing in commercial and home coffee makers. The company, Bunn-O-Matic Corporation, was founded in 1957 and is headquartered in Springfield, Illinois. Bunn coffee makers are recognized for their durability and efficiency, making them popular in both household and commercial settings.Ninja:
Ninja is a brand of kitchen appliances, including coffee makers, owned by SharkNinja Operating LLC. The company is headquartered in Needham, Massachusetts. Ninja coffee makers are known for their versatility, often featuring various brewing options and innovative technologies for coffee enthusiasts.Braun:
Braun is a German consumer products company known for its kitchen appliances, including coffee makers. The brand is now owned by De'Longhi Group. Founded in 1921, Braun's global headquarters is in Milan, Italy. Braun coffee makers are recognized for their sleek design and functionality.Krups:
Krups is a German kitchen appliance manufacturer specializing in coffee makers and other small kitchen appliances. The brand is part of the Groupe SEB company. Krups, founded in 1846, has its headquarters in Solingen, Germany. Krups coffee makers are known for their precision and design, catering to coffee aficionados.Mr. Coffee:
Mr. Coffee is a brand of automatic drip coffee makers owned by Newell Brands. The brand originated in 1972, and its headquarters is in Atlanta, Georgia. Mr. Coffee is widely recognized for popularizing automatic drip coffee makers for home use, providing a convenient way to brew coffee.Hamilton Beach:
Hamilton Beach is a brand of small kitchen appliances, including coffee makers, owned by Hamilton Beach Brands, Inc. The company originated in 1910 and is headquartered in Glen Allen, Virginia. Hamilton Beach coffee makers are designed for home use, offering users practical and affordable options for brewing coffee.Black+Decker:
Black+Decker is a brand of power tools, hardware, and home improvement products owned by Stanley Black & Decker. The brand originated in 1910 and is headquartered in Towson, Maryland. Black+Decker coffee makers are part of the brand's kitchen appliance lineup, providing users with options for brewing coffee at home.
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