RANKED: 2024 AMERICA’S MOST TRUSTED COUNTERTOP BRAND
What are the Best Countertop Brands?
Countertops are pivotal design elements that augment aesthetic appeal and enhance the residential experience. Extensive research indicates that when embarking on home design projects, be it a new construction or a renovation, individuals often initiate their planning process with a keen focus on the kitchen countertops. When choosing countertops, people often consider a range of features tailored to their needs, including materials, color and pattern, durability, edge profile, cost, and brand. Our research shows that brand quality and trust are essential for buying new home countertops.
The 2024 America’s Most Trusted Study
Originating over a decade ago, the America’s Most Trusted® study was launched to provide brands with vital insights into the critical role of trust in consumer purchasing decisions. Astute brands grasp that consumer trust significantly influences business performance. This study has evolved into the definitive yardstick for assessing brand trust, eagerly anticipated annually, with updated findings revealed in January.
To ensure customers' return or repeat purchases, trust building is necessary. A countertops brand's reputation is determined by customers' confidence in the company's ability to deliver its promises. Consumers who trust a countertop brand are more likely to purchase and recommend it to others. Brand trust also contributes to customer loyalty, as they are more likely to remain loyal to the brand they trust.
The results of the America's Most Trusted® studies are released every year. A total of 75 specific product studies are conducted annually, surveying thousands of consumers about their feelings about different brands and products. This study uses our Net Trust Quotient Score to assess people's trust in specific countertop brands.
Net Trust Quotient Scores (NTQS) are used to determine whether a countertop meets customer expectations compared to competing countertop brands within a specific product category by assessing the level of trust customers hold for a particular brand in a specific product category. With this trust metric for countertops, consumer-driven insights are provided using social and opinion science research practices that adhere to the highest standards of consumer research.
What are the top countertop brands people trust the most?
2024 America’s Most Trusted Countertop Brand
The Lifestory Research 2024 America’s Most Trusted® Countertop Study found Corian to be the most trusted brand among people considering the purchase of countertops. Corian ranked highest among the most popular countertop brands with a Net Trust Quotient Score of 104.9. This is the fifth year Corian was rated the most trusted countertop brand in the annual America’s Most Trusted® study.
The Lifestory Research 2024 America’s Most Trusted® Countertop ranking is based on 2,498 opinions of people surveyed in the United States over the last 12 months. The most trusted countertop brands, in order, were Corian, Cambria, Caesarstone, Silestone, Swanstone, Wilsonart, Staron, and Formica.
Brands included in the final ranking were nationally recognized by people actively shopping for a countertop for their homes.
To be included in the final ranking, brands must have a certain level of brand awareness. Brands with low brand awareness were excluded from the rankings based on the study's criteria. Brands must have received enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error to be included in the final ranking of the study. This confidence level is necessary to ensure that the survey results accurately reflect the opinions of the surveyed population. The sample size must also be large enough to ensure the validity of the survey results. Therefore, the study excluded brands that did not meet this condition.
The top kitchen countertop brands ranked in the 2024 America’s Most Trusted® study are listed below.
TOP 8 Ranked Countertop Brands – 2024 Study
| 1 | Corian | 104.9 | ★★★★★ |
| 2 | Cambria | 101.6 | ★★★★ |
| 3 | Caesarstone | 100.6 | ☆☆☆ |
| 4 | Silestone | 99.3 | ☆☆☆ |
| 5 | Swanstone | 97.3 | ☆☆☆ |
| 6 | Wilsonart | 94.3 | ☆☆ |
| 7 | Staron | 91.6 | ☆☆ |
| 8 | Formica | 85.7 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys countertop shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized countertop brands in the market. In the study, consumers rate the quality of the countertop brand, their likelihood of recommending the countertop to others, how favorable they feel about the brand behind the countertop, how they rate the reputation of the countertop, and their trust in the countertop brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Corian:
Corian is a solid surface material brand owned by DuPont. DuPont, an American conglomerate, is headquartered in Wilmington, Delaware. Corian countertops are known for their seamless design and versatility. The brand originated in 1967, and its solid surface material is widely used for countertops, sinks, and other applications.Cambria:
Cambria is a brand known for producing quartz countertops. Cambria, headquartered in Le Sueur, Minnesota, is a family-owned business. The brand originated in 2000 and has become popular for homeowners seeking durable and low-maintenance quartz surfaces. Cambria quartz is mined and manufactured in the United States.Caesarstone:
Caesarstone is an Israeli company specializing in quartz surfaces, including countertops. The company, headquartered in Kibbutz Sdot Yam, Israel, was founded in 1987. Caesarstone quartz countertops are known for their high-quality and innovative designs, catering to residential and commercial markets globally.Silestone:
Silestone is a brand owned by the Cosentino Group, a Spanish company specializing in natural stone and quartz surfaces. The Cosentino Group is headquartered in Almeria, Spain. Silestone, introduced in 1990, is a popular choice for quartz countertops, offering various colors and patterns.Swanstone:
Swanstone is a brand of solid surface products owned by the Swan Corporation. Swan Corporation is based in St. Louis, Missouri. Swanstone countertops are known for their durability and resistance to scratches and stains. The brand has been providing solid surface solutions since the 1960s.Wilsonart:
Wilsonart is a brand known for its laminate surfaces, including countertops. Wilsonart is part of the Wilsonart Engineered Surfaces company headquartered in Temple, Texas. The brand has a long history, dating back to 1956, and is recognized for its diverse range of laminate designs.Staron:
Staron is a solid surface brand owned by LOTTE Chemical, a South Korean company. LOTTE Chemical's headquarters is in Seoul, South Korea. Staron concrete surfaces, introduced in 1979, are used for countertops, sinks, and other applications. The brand is known for its non-porous and hygienic surfaces.Formica:
Formica is a brand known for its laminate products, including countertops. Formica Group is headquartered in Cincinnati, Ohio. The Formica brand has existed since 1912, and its laminate surfaces are widely used in residential and commercial settings. Formica is recognized for its durability and diverse range of patterns.
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