RANKED: 2024 AMERICA’S MOST TRUSTED DISHWASHER DETERGENT BRAND
What are the Best Dishwashing Detergent Brands?
Dishwasher detergents stand as unsung heroes in household conveniences, quietly but effectively transforming the tedious task of dishwashing into a streamlined and efficient process. Beyond their role in achieving sparkling dinnerware, these detergents hold intrinsic value in safeguarding both kitchenware and, by extension, the health of those who use them. Ensuring the removal of stubborn stains, grease, and food residues, dishwasher detergents contribute to the longevity of kitchen utensils and appliances and play a crucial role in maintaining a hygienic living environment. In the broader context of consumer research, understanding the preferences and expectations surrounding dishwasher detergents unveils insights into the evolving demands of modern households, where efficiency, cleanliness, and convenience converge.
The 2024 America’s Most Trusted Study
Founded more than ten years ago, the America's Most Trusted® study is a critical resource for brands seeking to understand the pivotal role of trust in consumer purchasing behavior. A successful brand comprehends how consumer trust directly impacts business success. It has become the authoritative gauge of brand trust, eagerly anticipated, and updated annually with results released each January.
Brand trust is the customer's confidence in a brand's ability to deliver its promises. Establishing a solid relationship with your customers is crucial to ensure their return. Strong brand trust increases consumers' confidence in purchasing products and recommending them to others and builds customer loyalty, as customers tend to stay with a brand they trust more often.
The results of the America's Most Trusted® studies are released every year. A total of 75 specific product studies are conducted annually, surveying thousands of consumers about their feelings about different brands and products. This study uses our Net Trust Quotient Score to assess people's trust in specific brands.
In addition to assessing a brand's trustworthiness within a particular product category, the Net Trust Quotient Score (NTQS) also helps determine if a product meets customer expectations compared with competitors. This trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards.
What are the top dishwasher detergent brands people trust the most? To answer this question, the top dishwasher detergent brands were rated in the America’s Most Trusted Study. The study aims to identify the dishwasher detergent brands people trust by asking them to rate each brand within the product category.
2024 America’s Most Trusted Dishwasher Detergent Brand
The Lifestory Research 2024 America’s Most Trusted® Dishwasher Detergent Brand Study found Cascade as the most trusted brand among people shopping for dishwashing detergent. With the Net Trust Quotient Score of 119.4, Cascade had the highest trust rating among the most popular dishwasher detergent brands.
The Lifestory Research 2024 America’s Most Trusted® Dishwasher Detergent Brand ranking is based on 3,914 opinions of people surveyed in the United States over the last 12 months. The most trusted dishwasher detergent brands were Cascade, Finish, Kirkland Signature, Method, Lemi Shine, Seventh Generation, Amazon Basics, Dropps, and Great Value. Cascade received the best reviews and trust ratings among the most popular dishwasher detergent brands as judged by consumers.
To be included in the final ranking, dishwasher detergent brands must have specific brand awareness. Brands with low brand awareness were excluded from the rankings based on the study's criteria. Brands must have received enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error to be included in the final ranking of the study.
The top brands ranked in the 2024 America’s Most Trusted® Dishwasher Detergent Brand study is listed below.
TOP 9 Ranked Dishwashing Detergent Brands – 2024 Study
| 1 | Cascade | 119.4 | ★★★★★ |
| 2 | Finish | 108.7 | ☆☆☆ |
| 3 | Kirkland Signature (Costco) | 97.7 | ☆☆☆ |
| 4 | Method | 95.4 | ☆☆ |
| 5 | Lemi Shine | 94.9 | ☆☆ |
| 6 | Seventh Generation | 92.2 | ☆☆ |
| 7 | Amazon Basics | 88.0 | ☆☆ |
| 8 | Dropps | 87.2 | ☆☆ |
| 9 | Great Value (Walmart) | 75.9 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study is focused on measuring consumers' opinions of the most recognized brands in the market. In the study, consumers rate the quality of the brand, likelihood of recommending to others, the reputation of the brand, and their trust in the brand. Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Cascade:
Cascade is a brand specializing in automatic dishwasher detergent products. The brand is owned by Procter & Gamble and is headquartered in Cincinnati, Ohio. Cascade has been a prominent name in the dishwasher detergent market since its introduction in 1953, offering a range of formulations to tackle various dishwashing needs.Finish:
Finish is a brand of dishwasher detergent and additive products. The brand is owned by Reckitt Benckiser Group, headquartered in Slough, United Kingdom. Finish has been a leading name in dishwasher care since its inception, providing products designed to deliver clean and spotless dishes.Kirkland Signature:
Kirkland Signature is a private label brand owned by Costco Wholesale Corporation. The headquarters of Costco is in Issaquah, Washington. Kirkland Signature offers a variety of products, including dishwasher detergent, available exclusively to Costco members.Method:
Method is a brand known for its eco-friendly and sustainable cleaning products, including dishwasher detergent. The brand is owned by Ecover, which is part of SC Johnson & Son, Inc. Method was founded in 2000 with a focus on environmentally conscious cleaning solutions.Lemi Shine:
Lemi Shine is a brand specializing in dishwasher detergent and additive products. The brand is owned by Envirocon Technologies, Inc., and is headquartered in Austin, Texas. Lemi Shine is recognized for its citric extracts to help remove hard water stains and enhance dishwashing performance.Seventh Generation:
Seventh Generation is a brand known for its environmentally friendly and sustainable cleaning products, including dishwasher detergent. The brand is owned by Unilever and is headquartered in Burlington, Vermont. Seventh Generation has been a pioneer in eco-friendly cleaning solutions since its founding in 1988.Amazon Basics:
Amazon Basics is a private label brand owned by Amazon. The brand offers a variety of products, including dishwasher detergent, and is available to Amazon customers. Amazon's headquarters is in Seattle, Washington.Dropps:
Dropps is a brand specializing in eco-friendly laundry and dishwasher detergent pods. The brand is privately owned and headquartered in Philadelphia, Pennsylvania. Dropps is known for its commitment to sustainability and reducing environmental impact.Great Value:
Great Value is a private label brand owned by Walmart. The headquarters of Walmart is in Bentonville, Arkansas. Great Value offers a range of products, including dishwasher detergent, exclusively available at Walmart stores.
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