RANKED: 2024 AMERICA’S MOST TRUSTED DOOR LOCK AND HARDWARE BRAND
What are the Best Door Lock Brands?
From classic to cutting-edge, door hardware offers diverse designs and finishes to suit varied tastes. The industry has witnessed a transformative shift with the introduction of electronic locks, boasting high-tech, keyless keypads. Yet, amidst this technological surge, the industry remains steadfast in its commitment to the look and feel of door hardware. However, navigating the multitude of product choices in the market can make selecting the lockset or door hardware complex difficult. Our research finds that consumers often seek out familiar brands that have a legacy of quality and trust. So, what are the best door hardware and lockset brands according to thousands of consumers?
The 2024 America’s Most Trusted Study
Commencing more than a decade ago, the America’s Most Trusted® study was established to give brands invaluable insights into consumer trust's intricate dynamics in the product selection process. Discerning brands recognize that consumer trust has a direct bearing on business outcomes. This study has solidified its status as the authoritative benchmark for evaluating brand trust, eagerly anticipated each year, with refreshed results unveiled in January.
Brand trust expresses a customer's assurance that a brand will uphold its commitments. Cultivating this trust is imperative for securing customer retention. When consumers trust door hardware and lockset brand, they exhibit heightened confidence in purchasing and advocating it to others. Moreover, brand trust plays a pivotal role in fostering customer loyalty, as individuals are more inclined to stay devoted to a door hardware and lockset brand they trust.
Each year of the study, Lifestory Research has shared the most recent results of the America’s Most Trusted® study. We conduct over 75 specific product studies annually, surveying thousands of people about their perceptions and experiences with different brand products. The study uses our validated Net Trust Quotient Score to measure how much people trust specific brands while shopping for a specific product.
The Net Trust Quotient Score (NTQS) measures customers' trust in a door hardware and lockset brand to determine whether a product meets customer expectations compared to competitor brands. This door hardware and lockset trust metric is designed to provide consumer-driven data insights utilizing social and opinion science research practices that adhere to the highest quality consumer research standards.
What are the top door locks & hardware brands people trust the most? This question was addressed by the America's Most Trusted Study, which ranked the top door lock brands. The study distinguishes the lock and hardware brands people trust the most by asking them to rate each brand within the study.
2024 America’s Most Trusted Door Locks & Hardware
Schlage was rated the most trustworthy brand among people considering purchasing door locks & hardware in the Lifestory Research 2024 America's Most Trusted® Door Locks & Hardware Study. Among the most popular door lock and hardware brands, Schlage had the highest Net Trust Quotient Score of 119.7.
The Lifestory Research 2024 America’s Most Trusted® Door Locks & Hardware ranking is based on 3,726 opinions of people surveyed in the United States over the last 12 months. The most trusted door locks & hardware brands were Schlage, Master Lock, Stanley, Kwikset, Yale, Baldwin, Weiser, and Emtek.
To be included in the final ranking, brands must have a certain level of brand awareness. Brands with low brand awareness were excluded from the rankings based on the study's criteria. Brands must have received enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error to be included in the final ranking of the study. This confidence level is necessary to ensure that the survey results accurately reflect the opinions of the surveyed population. The sample size must also be large enough to ensure the validity of the survey results. Therefore, the study excluded brands that did not meet this condition.
The table below shows the door lock rankings among the top door lock and hardware brands in the 2024 America’s Most Trusted® study.
TOP 8 Ranked Door Lock Hardware Brands – 2024 Study
| 1 | Schlage | 119.7 | ★★★★★ |
| 2 | Master Lock | 118.5 | ★★★★★ |
| 3 | Stanley | 115.7 | ★★★★ |
| 4 | Kwikset | 115.3 | ★★★★ |
| 5 | Yale | 114.2 | ☆☆☆ |
| 6 | Baldwin | 104.5 | ☆☆ |
| 7 | Weiser | 100.1 | ☆☆ |
| 8 | Emtek | 96.1 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys door lock shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized door lock and hardware brands in the market. In the study, consumers rate the quality of the door lock brand, their likelihood of recommending the door lock to others, how favorable they feel about the brand behind the door lock, how they rate the reputation of the door lock, and their trust in the door lock brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Schlage:
Schlage is a door lock brand that operates under Allegion, a global security products company. Allegion is headquartered in Dublin, Ireland. Schlage has been manufacturing door locks since 1920 and is recognized for its innovative and secure locking solutions.Master Lock:
Master Lock is a well-known brand in the security industry, specializing in various types of locks, including door locks. The brand operates under Master Lock Company LLC, headquartered in Oak Creek, Wisconsin. Master Lock has been providing security solutions since its founding in 1921.Stanley:
Stanley is a brand known for its diverse range of products, including door locks. The door lock segment operates under Stanley Black & Decker, a global diversified industrial company headquartered in New Britain, Connecticut, USA. Stanley Black & Decker is known for its wide range of tools, security products, and industrial solutions.Kwikset:
Kwikset is a door lock brand under Spectrum Brands Holdings, Inc. Spectrum Brands is headquartered in Middleton, Wisconsin, USA. Kwikset has been manufacturing residential door locks since 1946 and is recognized for its residential security solutions.Yale:
Yale is a door lock brand under the ASSA ABLOY Group, a global leader in door-opening solutions. ASSA ABLOY is headquartered in Stockholm, Sweden. Yale has a long history dating back to the mid-19th century and is known for its innovative and high-security door locks.Baldwin:
Baldwin is a luxury door lock brand that operates under Spectrum Brands Holdings, Inc. Spectrum Brands is headquartered in Middleton, Wisconsin, USA. Baldwin has been manufacturing high-end door locks since 1946 and is known for its craftsmanship and stylish designs.Weiser:
Weiser is a door lock brand that operates under Spectrum Brands Holdings, Inc. Spectrum Brands is headquartered in Middleton, Wisconsin, USA. Weiser has provided residential door locks since 1904, offering various innovative and secure locking solutions.Emtek:
Emtek is a door lock brand that operates under ASSA ABLOY, the global leader in door-opening solutions. ASSA ABLOY is headquartered in Stockholm, Sweden. Emtek is known for its decorative and customizable door hardware, including locks, knobs, and levers.
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