RANKED: 2024 AMERICA’S MOST TRUSTED LAMINATE, VINYL & WOOD FLOORING BRAND
What is the Best Laminate, Vinyl & Wood Flooring Brands?
Laminate, vinyl, and wood flooring represent three distinct yet popular options in the realm of home flooring. Laminate flooring is engineered with a multi-layered composition, typically featuring a high-resolution wood grain or stone image, and sealed under a protective layer. This provides a cost-effective alternative to hardwood, offering impressive durability and resistance to scratches and moisture. Vinyl flooring, on the other hand, is a versatile choice, available in a wide range of styles and patterns, including wood, stone, and tile imitations. Its water-resistant properties make it an ideal choice for kitchens and bathrooms. Wood flooring, a classic and timeless option, exudes natural warmth and character. It's available in various species, each with unique grain patterns, and can be refinished to extend its lifespan. While it requires more maintenance compared to laminate or vinyl, the authenticity and enduring appeal of natural wood flooring remain unparalleled.
Ultimately, the choice between laminate, vinyl, and wood flooring hinges on budget, lifestyle, and aesthetic preferences, offering homeowners a range of versatile options to suit their specific needs. As people shop for flooring, they are also influenced by the product's brand name.
The 2024 America’s Most Trusted Study
Inaugurated over a decade ago, the America’s Most Trusted® study was instigated to give brands invaluable insights into the intricate interplay of trust in consumer purchasing behavior. Perceptive brands understand that consumer trust directly impacts business outcomes. This study has solidified its status as the authoritative measure for evaluating brand trust, eagerly awaited each year, with refreshed results published in January.
Developing brand trust with customers is essential to ensuring that they return to a flooring brand. It is based on their confidence that the brand can fulfill its promises. Customers are more likely to purchase or recommend a flooring brand if they trust it. Brand trust can also build customer loyalty because customers are more likely to remain loyal to a flooring brand they trust.
Every year, Lifestory Research shares the results of the America's Most Trusted® study. The survey we conduct every year involves surveying thousands of people about their perceptions of and experiences with different brands. While shopping for specific products, like flooring, people are surveyed to determine how much they trust brands. Our Net Trust Quotient Score is validated for this study.
Net Trust Quotient Scores (NTQS) are used to determine whether a laminate, vinyl, and wood flooring product meets customer expectations compared to competing brands within a specific product category by assessing the level of trust customers hold for a particular brand in a specific product category. With this trust metric, consumer-driven insights are provided using social and opinion science research practices that adhere to the highest standards of consumer research.
What are the top flooring brands people trust the most? This question was answered by asking thousands of consumers what they believe are the most trusted flooring brands.
2024 America’s Most Trusted Laminate, Vinyl & Wood Flooring
The Lifestory Research 2024 America’s Most Trusted® Laminate, Vinyl & Wood Flooring Study found Armstrong to be the most trusted brand among people considering the purchase of laminate, vinyl, or wood flooring. With the Net Trust Quotient Score of 109.4, Armstrong had the highest trust rating among the most popular flooring brands. This is the fourth-year consumers rated Armstrong as the most trusted in the America’s Most Trusted® study.
The Lifestory Research 2024 America’s Most Trusted® Laminate, Vinyl & Wood Flooring ranking is based on 3,671 opinions of people surveyed in the United States over the last 12 months. Armstrong, Pergo, Andersen, Mohawk, Bruce, Shaw, Mannington, Tarkett, and Congoleum were the most trusted laminate, vinyl, and wood flooring brands. Brands included in the final ranking were nationally recognized by people actively shopping for laminate, vinyl, or wood flooring.
To be included in the final ranking, flooring brands must have a certain level of brand awareness. Based on the study's criteria, flooring brands with low brand awareness were excluded from the rankings. Brands must have received enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error to be included in the final ranking of the flooring study. This confidence level is necessary to ensure that the survey results accurately reflect the opinions of the surveyed population. The sample size must also be large enough to ensure the validity of the survey results. Therefore, the study excluded flooring brands that did not meet this condition.
The top laminate, vinyl, and wood flooring brands ranked in the 2024 America’s Most Trusted® study are listed below.
TOP 9 Ranked Flooring Brands – 2024 Study
| 1 | Armstrong | 109.4 | ★★★★★ |
| 2 | Pergo | 109.2 | ★★★★★ |
| 3 | Andersen | 107.3 | ★★★★ |
| 4 | Mohawk | 106.1 | ☆☆☆ |
| 5 | Bruce | 102.4 | ☆☆ |
| 6 | Shaw | 101.4 | ☆☆ |
| 7 | Mannington | 98.4 | ☆☆ |
| 8 | Tarkett | 98.3 | ☆☆ |
| 9 | Congoleum | 96.3 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys flooring shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized flooring brands in the market. In the study, consumers rate the quality of the flooring brand, their likelihood of recommending the flooring to others, how favorable they feel about the brand behind the flooring, how they rate the reputation of the flooring brand, and their trust in the flooring brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Armstrong:
Armstrong Flooring, a brand under Armstrong World Industries, is a significant player in the flooring industry. Armstrong World Industries is headquartered in Lancaster, Pennsylvania. The Armstrong flooring brand has a long history, dating back to 1860, and is known for its diverse flooring products, including laminate, vinyl, and hardwood.Pergo:
Pergo is a laminate flooring brand known for its innovative and high-quality products. Mohawk Industries, a leading flooring manufacturer, owns Pergo. Mohawk Industries is headquartered in Calhoun, Georgia. Pergo originated in Sweden in 1977, introducing the concept of laminate flooring to the market.Andersen:
Andersen Corporation is a well-known manufacturer of windows and doors, but it also offers wood flooring products. Andersen Corporation is headquartered in Bayport, Minnesota. Founded in 1903, Andersen is significant in the building and home improvement industry.Mohawk:
Mohawk Industries is a major flooring company that owns various brands, including Mohawk. The company is headquartered in Calhoun, Georgia. Mohawk Industries, founded in 1878, is a leading global manufacturer of flooring products, covering a wide range of materials, including carpet, laminate, vinyl, and hardwood.Bruce:
Bruce Flooring, a brand under AHF Products, specializes in hardwood flooring. AHF Products is headquartered in Lancaster, Pennsylvania. Bruce has a rich history dating back to 1884, and the brand is known for its quality hardwood flooring products, catering to both residential and commercial markets.Shaw:
Shaw Industries, a subsidiary of Berkshire Hathaway, is a major flooring company headquartered in Dalton, Georgia. Shaw offers diverse flooring products, including carpet, hardwood, laminate, and vinyl. The company has been a critical player in the flooring industry since its founding in 1946.Mannington:
Mannington Mills is a family-owned flooring company headquartered in Salem, New Jersey. Mannington offers a variety of flooring products, including hardwood, laminate, and vinyl. The company, founded in 1915, is known for its commitment to sustainability and innovative flooring designs.Tarkett:
Tarkett is a global flooring company with various products, including laminate, vinyl, and wood flooring. The company is headquartered in Paris, France, and has a significant presence worldwide. Tarkett's history dates to 1886, and it is recognized for its focus on sustainable and environmentally friendly flooring solutions.Congoleum:
Congoleum Corporation is a flooring manufacturer known for its resilient products, including vinyl. Congoleum is headquartered in Mercerville, New Jersey. The company, founded in 1886, has a long history in the flooring industry and is recognized for its innovative and durable flooring solutions.
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