RANKED: 2024 AMERICA’S MOST TRUSTED FOOD PROCESSOR BRAND 

What are the Best Food Processor Brands? 

Choosing the right food processor is a fundamental step in elevating culinary experiences in the kitchen. A food processor is invaluable for tasks ranging from chopping vegetables to kneading dough and pureeing ingredients. It plays a central role in enhancing the efficiency and versatility of meal preparation.

Food processors are available in various models designed for specific culinary tasks. High-capacity processors are favored for their robust motors and ability to handle larger quantities and tougher ingredients. Compact models excel at everyday tasks like chopping, slicing, and shredding. Some processors come with specialized attachments for added functionality.

When consumers select a food processor, trust in the brand's reputation and performance record is paramount. They look for brands known for their durability, precision, and reliability. Established names in the kitchen appliance industry often instill confidence, having a proven track record of delivering high-quality and dependable food processors.

So, which brands are regarded as the most trusted food processors according to consumers?

The 2024 America’s Most Trusted Study

Launched over a decade ago, the America's Most Trusted® study was initiated to provide brands with insights into the influence of trust on consumer buying decisions. Discerning brands understand that consumer trust is pivotal for their success. In January, the study unveils its latest results. This multiyear research project has established itself as the ultimate authority on brand trust.

The term "brand trust" refers to a customer's belief in a food processor brand's ability to meet its obligations. Building brand trust with customers is crucial to ensuring their continued loyalty. Customers are more likely to purchase and recommend a food processor brand they trust when they trust it. In addition to building customer loyalty, brand trust helps to build customer loyalty as customers are more likely to remain loyal to the food processor brand they trust.

We have shared the most recent America's Most Trusted® study results each year since Lifestory Research began conducting the study. Thousands of people are surveyed on their perceptions and experiences with over 75 products yearly. In this study, we evaluate how much people trust specific brands when shopping for a specific product based on the Net Trust Quotient Score. 

As a metric, Net Trust Quotient Scores (NTQS) are calculated by measuring customers' trust toward a specific product brand. The NTQS allows a product to be compared to its competitor brands to determine if it meets customer expectations. This trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards. 

What are the top food processor brands people trust the most? To answer this question, the top food processor brands were rated in the America’s Most Trusted Study. The study aims to identify the food processor brands people trust the most by asking them to rate each brand within the product category.

2024 America’s Most Trusted Food Processor Brand

The Lifestory Research 2024 America’s Most Trusted® Food Processor Study found KitchenAid to be the most trusted brand among people considering the purchase of a food processor. The Lifestory Research 2024 America’s Most Trusted® Food Processor ranking is based on 4,329 opinions of people surveyed in the United States over the last 12 months.  

With the Net Trust Quotient Score of 122.6, KitchenAid had the highest trust rating among the most popular food processor brands. KitchenAid received the best reviews and trust ratings among the most popular food processor brands, as determined by shoppers.

Brands included in the final ranking were nationally known by people actively shopping for a food processor. The most trusted kitchen countertop food processor brands, in order, were KitchenAid, Cuisinart, Ninja, Breville, Vitamix, NutriBullet, Oster, Black+Decker, Magic Bullet, Hamilton Beach, and Proctor Silex.  

Brands with inadequate awareness and judgments were excluded from the rankings based on predefined criteria. Inclusion necessitated a significant number of survey responses, resulting in a 95% confidence level with no more than a 3% margin of error. This rigorous standard ensures that the results are reliable and accurately reflect the opinions of the surveyed population regarding the brands under examination.

The top food processor brands ranked in the 2024 America’s Most Trusted® food processor study is listed below.

TOP 11 Ranked Food Processor Brands – 2024 Study

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

The America’s Most Trusted® study is an annual study examining brand trust across many product categories.  Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.  

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys kitchen food processor shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized kitchen countertop food processor brands in the market. In the study, consumers rate the quality of the kitchen food processor brand, their likelihood of recommending the kitchen countertop food processor to others, how favorable they feel about the brand behind the food processor, how they rate the reputation of the kitchen food processor, and their trust in the food processor brand.

Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.

1. KitchenAid:
   KitchenAid is a brand of kitchen appliances, including food processors, owned by Whirlpool Corporation. Founded in 1919, KitchenAid is headquartered in Benton Charter Township, Michigan. The brand is renowned for its iconic stand mixers and offers a range of kitchen appliances, with food processors designed to assist in various food preparation tasks.

2. Cuisinart:
   Cuisinart is a brand of kitchen appliances and cookware owned by Conair Corporation. The company was founded in 1971, and its headquarters is in Stamford, Connecticut. Cuisinart food processors are part of the brand's extensive line of small kitchen appliances, known for their performance and versatility.

3. Ninja:
   Ninja is a brand of kitchen appliances, including food processors, owned by SharkNinja Operating LLC. The company is headquartered in Needham, Massachusetts. Ninja food processors are recognized for their innovative design, featuring various food processing capabilities to cater to different culinary needs.

4. Breville:
   Breville is an Australian brand of kitchen appliances, including food processors, known for its innovation in small kitchen appliances. Founded in 1932, the company's global headquarters is in Sydney, Australia. Breville food processors are designed with advanced features to enhance the food preparation experience.

5. Vitamix:
   Vitamix is a manufacturer of high-performance blenders and food processors for both home and commercial use. The company was founded in 1921 and is headquartered in Olmsted Township, Ohio. Vitamix food processors are known for their powerful motors and durability, making them popular among professional chefs and home enthusiasts.

6. NutriBullet:
   NutriBullet is a brand of compact blenders and food processors designed for making smoothies and nutrient-extracted beverages. The brand is owned by Capital Brands, LLC, and is headquartered in Los Angeles, California. NutriBullet food processors are known for their compact size and versatility.

7. Oster:
   Oster is a brand of small kitchen appliances, including food processors, owned by Newell Brands. The brand has a long history, dating back to 1924, and is headquartered in Atlanta, Georgia. Oster food processors are known for their affordability and practical features, catering to a wide range of users.

8. Black+Decker:
   Black+Decker is a brand of power tools, hardware, and home improvement products owned by Stanley Black & Decker. The brand originated in 1910 and is headquartered in Towson, Maryland. Black+Decker food processors are part of the brand's range of kitchen appliances, offering options for food preparation and chopping.

9. Magic Bullet:
   Magic Bullet is a brand of compact blenders and food processors designed for quick and convenient food preparation tasks. The brand is owned by Homeland Housewares and is headquartered in Los Angeles, California. Magic Bullet food processors are known for their compact size and versatility.

10. Hamilton Beach:
    Hamilton Beach is a brand of small kitchen appliances, including food processors, owned by Hamilton Beach Brands, Inc. The company originated in 1910 and is headquartered in Glen Allen, Virginia. Hamilton Beach food processors are designed for home use and are known for their affordability and practical features.

11. Proctor Silex:
    Proctor Silex is a brand of kitchen appliances, including food processors, owned by Hamilton Beach Brands, Inc. The brand offers a range of affordable and practical kitchen solutions, with food processors designed for everyday food preparation tasks.

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