RANKED: 2024 AMERICA’S MOST TRUSTED LAUNDRY DETERGENT BRAND
What are the Best Laundry Detergent Brands?
Dishwasher detergents stand as unsung heroes in household conveniences, quietly but effectively transforming the tedious task of dishwashing into a streamlined and efficient process. Beyond their role in achieving sparkling dinnerware, these detergents hold intrinsic value in safeguarding both kitchenware and, by extension, the health of those who use them. Ensuring the removal of stubborn stains, grease, and food residues, dishwasher detergents contribute to the longevity of kitchen utensils and appliances and play a crucial role in maintaining a hygienic living environment. Our research finds that the detergent brand plays a vital role in consumers' purchase decisions at the store. So, what are the brands that consumers trust the most?
The 2024 America’s Most Trusted Study
For over a decade, the America's Most Trusted® study has provided invaluable insights to brands regarding the significance of trust to consumers. A wise brand comprehends the direct nexus between consumer trust and business performance. This study stands as the ultimate gauge of brand trust, eagerly anticipated each year by consumers and brand managers alike, with updated results unveiled in January.
Customers' trust in the brand measures its ability to deliver its promises. The development of brand trust with customers is crucial for securing their loyalty. When consumers trust a brand, they are more likely to purchase and recommend it. Brand trust also aids in building customer loyalty, as customers stick with the brands they trust.
Every year, Lifestory Research shares the results of the America's Most Trusted® study. The survey we conduct every year involves surveying thousands of people about their perceptions of and experiences with different brands. While shopping for specific products, people are surveyed to find out how much they trust specific brands. Our Net Trust Quotient Score is validated for this study.
In addition to assessing a brand's trustworthiness within a particular product category, the Net Trust Quotient Score (NTQS) also helps determine if a product meets customer expectations compared with competitors. This trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards.
What are the top laundry detergent brands people trust the most?
The Lifestory Research ratings, reviews, and awards are based on detailed survey feedback based on the opinions and trust ratings of those surveyed in the laundry detergent study. We do not use third-party reviews and ratings, editorial committees, or industry professionals in determining the most trusted laundry detergent brands. We rely on real people's opinions and rigorous social scientific survey standards to obtain laundry detergent ratings, including sample sizes designed to reflect the target audience's opinions. All laundry detergent research findings are exclusively founded on the opinions of people who independently completed the surveys in America's Most Trusted Research program.
2024 America’s Most Trusted Laundry Detergent Brand
The Lifestory Research 2024 America’s Most Trusted® Laundry Detergent Brand Study found Tide to be the most trusted brand among people considering the purchase of laundry detergent. With a Net Trust Quotient Score of 120.9, Tide had the highest trust rating among the most popular laundry detergent brands.
The Lifestory Research 2024 America’s Most Trusted® Laundry Detergent Brand ranking is based on 7,529 opinions of people surveyed in the United States over the last 12 months. Tide generated the top reviews and trust ratings among the most popular laundry detergent brands as judged by consumers. The most trusted brands were Tide, OxiClean, Gain, Arm & Hammer, Seventh Generation, Kirkland Signature, All, Persil, Purex, Cheer, ERA, and Amazon Basics.
To be included in the final ranking, laundry detergent brands must have a certain level of brand awareness. Brands with low brand awareness were excluded from the rankings based on the study's criteria. Brands must have received enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error to be included in the final ranking of the laundry detergent brand study. This confidence level is necessary to ensure that the survey results accurately reflect the opinions of the surveyed population. The sample size must also be large enough to ensure the validity of the survey results. Therefore, the study excluded laundry detergent brands that did not meet this condition.
TOP 12 Ranked Laundry Detergent Brands – 2024 Study
| 1 | Tide | 120.9 | ★★★★★ |
| 2 | OxiClean | 107.2 | ☆☆☆ |
| 3 | Gain | 102.2 | ☆☆☆ |
| 4 | Arm & Hammer | 100.2 | ☆☆ |
| 5 | Seventh Generation | 96.7 | ☆☆ |
| 6 | Kirkland Signature (Costco) | 96.7 | ☆☆ |
| 7 | All | 96.5 | ☆☆ |
| 8 | Persil | 95.2 | ☆☆ |
| 9 | Purex | 93.3 | ☆☆ |
| 10 | Cheer | 93.2 | ☆☆ |
| 11 | ERA | 83.0 | ☆☆ |
| 12 | Amazon Basics | 82.5 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study is focused on measuring consumers' opinions of the most recognized brands in the market. In the study, consumers rate the quality of the brand, likelihood of recommending to others, the reputation of the brand, and their trust in the brand. Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Tide:
Tide is a brand of laundry detergent owned by Procter & Gamble, headquartered in Cincinnati, Ohio. Introduced in 1946, Tide is one of the most recognized and widely used laundry detergent brands, offering a range of formulations for various laundry needs.OxiClean:
OxiClean is a brand of stain remover and laundry detergent booster. The brand is owned by Church & Dwight, headquartered in Ewing, New Jersey. OxiClean originated in 1997 and has become known for its oxygen-based cleaning power to tackle stains.Gain:
Gain is a brand of laundry detergent and fabric softener owned by Procter & Gamble. The brand is headquartered in Cincinnati, Ohio. Gain has been providing laundry solutions since 1969, offering a variety of scents and formulations.Arm & Hammer:
Arm & Hammer is a brand of laundry detergent and cleaning products owned by Church & Dwight. The company is headquartered in Ewing, New Jersey. Arm & Hammer, known for incorporating baking soda into its products, has a history dating back to the 1840s.Seventh Generation:
Seventh Generation is a brand known for its environmentally friendly and sustainable cleaning products, including laundry detergent. The brand is owned by Unilever and is headquartered in Burlington, Vermont. Seventh Generation has been a pioneer in eco-friendly cleaning solutions since its founding in 1988.Kirkland Signature:
Kirkland Signature is a private label brand owned by Costco Wholesale Corporation. The headquarters of Costco is in Issaquah, Washington. Kirkland Signature offers a variety of products, including laundry detergent, available exclusively to Costco members.All:
All is a brand of laundry detergent owned by the Sun Products Corporation, a subsidiary of Henkel AG & Co. KGaA. Henkel is headquartered in Düsseldorf, Germany. All has been a trusted name in laundry care since its introduction in 1958.Persil:
Persil is a brand of laundry detergent owned by Henkel AG & Co. KGaA, headquartered in Düsseldorf, Germany. Introduced in 1907, Persil is known for its powerful stain-fighting formulations and is widely used globally.Purex:
Purex is a brand of laundry detergent owned by Henkel AG & Co. KGaA. The company is headquartered in Düsseldorf, Germany. Purex has been providing affordable laundry solutions since its introduction in 1922.Cheer:
Cheer is a brand of laundry detergent owned by Procter & Gamble, headquartered in Cincinnati, Ohio. Introduced in 1950, Cheer has been recognized for its brightening and color protection properties.ERA:
ERA is a brand of laundry detergent owned by Procter & Gamble. The company is headquartered in Cincinnati, Ohio. ERA has been offering laundry solutions since the 1970s.Amazon Basics:
Amazon Basics is a private label brand owned by Amazon. The brand offers a variety of products, including laundry detergent, and is available to Amazon customers. Amazon's headquarters is in Seattle, Washington.
Read these posts to learn more about brand trust