RANKED: 2024 AMERICA’S MOST TRUSTED HOME SEARCH WEBSITE
What are the Best New Home Search Websites?
Every year, millions of individuals rely on search engines to embark on the quest for a new home. Dedicated new home search websites serve as a platform where prospective buyers can explore homes aligning with their preferred location, budget, and style. While real estate websites initially functioned as mere listing platforms, they have evolved into comprehensive resources offering valuable information and research support for home buyers and sellers. In today's landscape, these websites enable users to discover multiple homes that meet their preferences and assess the estimated value of each property. The wealth of data these new home search websites provide has become an indispensable tool for individuals selling or buying new homes.
The 2024 America’s Most Trusted Study
Introduced over a decade ago, America's Most Trusted® has been pivotal in illuminating brands about the influence of trust on consumer buying decisions. Understanding the critical role of consumer trust is a characteristic of successful brands. With annual updates disclosed in January, this study has solidified its position as the definitive gauge of brand trust.
The term "brand trust" refers to a customer's belief in a brand's ability to meet its obligations. Building brand trust with customers is crucial to ensuring their continued loyalty. Customers are more likely to purchase and recommend a brand that they trust when they trust it. In addition to building customer loyalty, brand trust helps to build customer loyalty as customers are more likely to remain loyal to the brand they trust.
Every year, Lifestory Research shares the results of the America's Most Trusted® study. The survey we conduct every year involves surveying thousands of people about their perceptions of and experiences with different brands. While shopping for specific products, people are surveyed to find out how much they trust specific brands. Our Net Trust Quotient Score is validated for this study.
Net Trust Quotient Scores (NTQS) are a metric that assesses whether consumers are confident about a particular brand within a particular product category. The scores determine if the product meets consumer expectations compared to competitors. Using social and opinion science research practices that adhere to the highest quality consumer research standards, this trust metric aims to provide consumer-driven insights into consumer behavior. What are the top new home search websites people trust the most?
2024 America’s Most Trusted Home Search Website
According to the Lifestory Research 2024 America’s Most Trusted® Home Search Website Study, Zillow emerged as the top choice for individuals seeking a new home. Earning a Net Trust Quotient Score of 102.2, Zillow secured the highest level of trust among the leading websites dedicated to new home searches.
The Lifestory Research 2024 America’s Most Trusted® Home Search Website ranking is based on 44,675 opinions of people actively shopping for a new home and using search websites. Among the most visited new home search websites, the most trusted search websites, in order, were Zillow, Realtor, Point2homes, Trulia, Homes, Redfin, and Movoto. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.
TOP 7 Home Search Websites Ranked – 2024 Study
| 1 | Zillow.com | 102.2 | ★★★★★ |
| 2 | Realtor.com | 98.3 | ☆☆☆ |
| 3 | Point2homes.com | 96.1 | ☆☆☆ |
| 4 | Trulia.com | 94.5 | ☆☆ |
| 5 | Homes.com | 93.2 | ☆☆ |
| 6 | Redfin.com | 90.4 | ☆☆ |
| 7 | Movoto.com | 89.7 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Websites Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys new home shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized new home search websites in the market. In the study, consumers rate the quality of the website, their likelihood of recommending the website to others, how favorable they feel about the website, how they rate the reputation of the website, and their trust on the website.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Zillow: Zillow is a real estate and rental marketplace website owned by Zillow Group, headquartered in Seattle, Washington. The website was launched in 2006 and has become one of the most widely used platforms for homebuyers, sellers, and renters to search for properties, obtain home values, and connect with real estate professionals.
Realtor: Realtor.com is a real estate website operated by Move, Inc., a subsidiary of News Corp. The website originated in 1995 and is headquartered in Santa Clara, California. Realtor.com is known for its comprehensive property listings, real estate information, and tools to assist users in buying, selling, and renting homes.
Point2Homes: Point2Homes is a real estate search website that provides property listings and related information. The website is operated by Yardi Systems Inc. and was founded in 1996. The company is headquartered in Santa Barbara, California, and Point2Homes is part of their broader real estate software solutions.
Trulia: Trulia is a real estate and rental marketplace website owned by Zillow Group. It was founded in 2005 and is headquartered in San Francisco, California. Trulia focuses on providing insights into neighborhoods, schools, and local amenities in addition to property listings, catering to the informational needs of homebuyers and renters.
Homes: Homes.com is a real estate website owned by CoStar Group. Launched in 1999, Homes.com is headquartered in Norfolk, Virginia. The website offers property listings, neighborhood information, and various tools to simplify the home search process for buyers, sellers, and renters.
Redfin: Redfin is a real estate brokerage and online real estate marketplace headquartered in Seattle, Washington. The website was launched in 2006, and Redfin operates as both a traditional real estate brokerage and an online platform, providing property listings, home value estimates, and other tools for users looking to buy or sell homes.
Movoto: Movoto Real Estate is a real estate search website that provides property listings and related information. Founded in 2005, Movoto is headquartered in San Mateo, California. The website aims to simplify the homebuying process by offering comprehensive listings and various tools to help users in their real estate endeavors.
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