RANKED: 2024 AMERICA’S MOST TRUSTED PAINT BRAND 

What are the Best Paint Brands? 

Selecting the right paint is a pivotal step in remodeling or upgrading homes. It's a transformative element that introduces color and style to any room, setting the overall design tone. Beyond aesthetics, paint finishes, ranging from flat to gloss, are crucial in achieving the desired look and feel.

Paint brands vie for distinction based on various product features, including quality, value, and visual appeal. These characteristics serve as key differentiators, influencing consumers' choices regarding painting projects. However, one factor that consistently holds significant sway in paint selection is the brand itself. The reputation and recognition of a paint brand often serve as a decisive criterion for consumers as they shop for paint options.

The 2024 America’s Most Trusted Study

Having been operational for over a decade, America's Most Trusted® has been at the forefront of aiding brands in comprehending the influence of trust on consumer purchasing decisions. Recognizing the direct correlation between consumer trust and business success is crucial for thriving brands. Regarded as the ultimate gauge of brand trust, it is anticipated with enthusiasm each year, with updated results disclosed in January.

To ensure customers' loyalty, brand trust is essential. Consumers are more likely to purchase a paint brand when they trust the brand to deliver its promises. The development of brand trust with customers is crucial to ensuring their return and retaining their long-term commitment to the brand product.

Lifestory Research provides the latest results of America’s Most Trusted® at the commencement of each year. We conduct more than 75 specialized product studies annually, gathering insights from thousands of individuals regarding their perceptions and interactions with various brand products. Within this study, we scrutinize the level of trust individuals place in specific brands when making product selections, employing our rigorously validated Net Trust Quotient Score.

Net Trust Quotient Scores (NTQS) are a metric that assesses whether consumers are confident about a particular brand within a particular product category. The scores determine if the product meets consumer expectations compared to competitors. Using social and opinion science research practices that adhere to the highest quality consumer research standards, this trust metric aims to provide consumer-driven insights into consumer behavior.

What are the top paint brands people trust the most? The top paint brands were rated in the America’s Most Trusted Study to answer this question. The study aims to identify the paint brands people trust the most by asking them to rate each brand within the product category.

The Lifestory Research ratings, reviews, and awards are based on detailed survey feedback based on the opinions and trust ratings of those surveyed in the paint brand study. We do not use third-party reviews and ratings, editorial committees, or industry professionals in determining the most trusted paint brands. We rely on real people's opinions and rigorous social scientific survey standards to obtain paint ratings, including sample sizes designed to reflect the target audience's opinions. All paint brand research findings are exclusively founded on the opinions of people who independently completed the surveys in America's Most Trusted Research program.

2024 America’s Most Trusted Paint Brand

The Lifestory Research 2024 America’s Most Trusted® Paint Study found Behr to be the most trusted brand among people considering the purchase of paint. The Lifestory Research 2024 America’s Most Trusted® Paint ranking is based on 8,410 opinions of people surveyed in the United States over the last 12 months.  

With the Net Trust Quotient Score of 119.7, Behr had the highest trust rating among the most popular paint brands. The most trusted paint brands, in order, were Behr, Sherwin-Williams, Benjamin Moore, Kilz, Valspar, Glidden, Dutch Boy, Pittsburg Paint, Olympic, Pratt & Lambert, and Royal (Ace).  

Inclusion in our paint brand rankings is contingent upon a brand's level of recognition and the volume of available consumer judgments. This ensures that our rankings are based on a solid body of information. Our approach employs rigorous statistical criteria, including a 95% confidence level with no more than a 3% margin of error, to guarantee the precision of our paint brand ratings. Additionally, we require a significant sample size to uphold the validity and reliability of the survey data.

The top paint brands ranked in the 2024 America’s Most Trusted® paint study is listed below.

TOP 11 Ranked Paint Brands – 2024 Study

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

The America’s Most Trusted® study is an annual study examining brand trust across many product categories.  Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.  

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys paint shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized paint brands in the market. In the study, consumers rate the quality of the paint brand, their likelihood of recommending the paint to others, how favorable they feel about the brand behind the paint, how they rate the reputation of the paint, and their trust in the paint brand.

Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.

1. Behr:
   Behr is a brand of paint and primers owned by Behr Process Corporation. In 1999, Behr was acquired by Masco Corporation, a leading global home improvement and building product manufacturer. The company is headquartered in Santa Ana, California. Established in 1947, Behr is known for providing a wide range of paint products for interior and exterior applications, catering to homeowners and professionals. Behr is primarily known for its extensive line of paints, stains, and specialty finishes for both interior and exterior applications. The company offers various paint products, including interior and exterior paints, primers, stains, and specialty finishes.

2. Sherwin-Williams:
   Sherwin-Williams is a global leader in the paint and coatings industry. Headquartered in Cleveland, Ohio, the company was founded in 1866. Sherwin-Williams offers a comprehensive range of paints, coatings, and related products, serving both residential and commercial markets.

3. Benjamin Moore:
   Benjamin Moore is a paint brand owned by Berkshire Hathaway. Established in 1883, Benjamin Moore is headquartered in Montvale, New Jersey. The brand is known for its premium quality paints and a wide array of color options, catering to both homeowners and professionals.

4. Kilz:
   Kilz is a brand of primers, sealers, and stain blockers, owned by Masterchem Industries. The company is headquartered in Cleveland, Ohio. Kilz products, introduced in 1974, are designed to prepare surfaces for painting and are recognized for their effectiveness in covering stains and providing a base for paint application.

5. Valspar:
   Valspar is a brand of paint and coatings owned by The Sherwin-Williams Company. Established in 1806, Valspar is headquartered in Minneapolis, Minnesota. The brand offers a diverse range of paints, including interior and exterior options, and serves both the consumer and professional markets.

6. Glidden:
   Glidden is a paint brand owned by PPG Industries. The company is headquartered in Pittsburgh, Pennsylvania. Glidden, established in 1875, provides a variety of paint products for residential and commercial use, with a focus on affordability and quality.

7. Dutch Boy:
   Dutch Boy is a paint brand owned by The Sherwin-Williams Company. The brand originated in 1907 and is headquartered in Cleveland, Ohio. Dutch Boy offers a range of interior and exterior paint products, known for their durability and color variety.

8. Pittsburgh Paint:
   Pittsburgh Paints, now known as PPG Paints, is a brand of paint owned by PPG Industries. Established in 1883, PPG Industries is headquartered in Pittsburgh, Pennsylvania. The brand offers a comprehensive line of paints and coatings for various applications, serving both residential and commercial customers.

9. Olympic:
   Olympic is a brand of paint and stain products owned by PPG Industries. Established in 1938, Olympic is headquartered in Pittsburgh, Pennsylvania. The brand specializes in exterior stains and paints designed for use on decks, fences, and other outdoor surfaces.

10. Pratt & Lambert:
    Pratt & Lambert is a paint brand owned by Sherwin-Williams. Established in 1849, Pratt & Lambert is headquartered in Cleveland, Ohio. The brand is known for its premium paints and finishes, catering to both residential and commercial customers.

11. Royal (Ace):
    Royal, often associated with Ace Hardware, is a brand of paint. Ace Hardware is a cooperative of independently owned retailers, and its headquarters is in Oak Brook, Illinois. The Royal brand offers various paint products, including interior and exterior paints, as part of Ace Hardware's extensive range of home improvement and hardware offerings.

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