RANKED: 2024 AMERICA’S MOST TRUSTED POWER TOOL BRAND
What are the Best Power Tool Brands?
Are you planning an improvement project that demands a power tool? The dynamic power tool market constantly introduces innovative products tailored to the demands of today's consumers. For DIY enthusiasts and professionals, power tools remain a reliable cornerstone for various projects. While the options may seem overwhelming, consumers often turn to reputable brands to guide their purchasing decisions. The research underscores the pivotal role a brand name plays in this process. So, which power tool brand holds the highest level of trust among consumers?
The 2024 America’s Most Trusted Study
Founded over a decade ago, America's Most Trusted® has sought to aid brands in understanding how shopping decisions are influenced by trust. To be successful, brands must understand precisely how consumer trust impacts business performance. New results are published each year in January, making it a definitive ranking of brand trust.
Trust building is necessary to ensure power tool brand customers' return or repeat purchases. A power tool brand brand's reputation is determined by customers' confidence in the company's ability to deliver its promises. Consumers who trust a power tool brand have a greater propensity to purchase and recommend it to others. Brand trust also contributes to customer loyalty, as they are more likely to remain loyal to the power tool brand they trust.
Lifestory Research unveils the latest annual results of the America’s Most Trusted® study. We survey thousands of consumers annually, seeking insights into their perceptions and experiences with various brand products through over 75 specific product studies. Within this study, we utilize the Net Trust Quotient Score to measure individuals' trust in brands during shopping.
Net Trust Quotient Scores (NTQS) are used to determine whether a product meets customer expectations compared to competing brands within a specific product category by assessing the level of trust customers hold for a particular brand within a specific product category. With this trust metric, consumer-driven insights are provided using social and opinion science research practices that adhere to the highest standards of consumer research.
What are the top power tool brands people trust the most? To answer this question, America’s Most Trusted Study surveys thousands of people and asks them to rate each brand within the product category.
2024 America’s Most Trusted Power Tool Brand
The Lifestory Research 2024 America’s Most Trusted® Power Tool Study found DeWalt to be the most trusted brand among people considering the purchase of a power tool. This is the third-year consumers rated DeWalt as the most trusted power tool brand.
The Lifestory Research 2024 America’s Most Trusted® Power Tool ranking is based on 7,330 opinions of people surveyed in the United States over the last 12 months.
With a Net Trust Quotient Score of 121.2, DeWalt had the highest trust rating among the most popular power tool brands. The most trusted power tool brands, in order, were Dewalt, Craftsman, Bosch, Black+Decker, Stanley, Milwaukee, Makita, Ryobi, Kobalt, Husky, Ridgid, Hilti, and Irwin.
A power tool brand's low awareness and insufficient evaluative data determined exclusion from the rankings. Power tool brands needed to accumulate enough survey responses to attain a 95% confidence level with no more than a 3% margin of error to qualify. This statistical rigor is central to the accuracy and representativeness of the surveyed population's opinions concerning the power tool brands analyzed.
The top power tools ranked in the 2024 America’s Most Trusted® power tool brand study is listed below.
TOP 13 Ranked Power Tools Brands – 2024 Study
| 1 | Dewalt | 121.2 | ★★★★★ |
| 2 | Craftsman | 119.8 | ★★★★★ |
| 3 | Bosch | 113.9 | ☆☆☆ |
| 4 | Black+Decker | 113.1 | ☆☆☆ |
| 5 | Stanley | 113.0 | ☆☆☆ |
| 6 | Milwaukee | 112.8 | ☆☆☆ |
| 7 | Makita | 110.1 | ☆☆☆ |
| 8 | Ryobi | 108.4 | ☆☆☆ |
| 9 | Kobalt | 107.7 | ☆☆☆ |
| 10 | Husky | 101.5 | ☆☆ |
| 11 | Ridgid | 100.5 | ☆☆ |
| 12 | Hilti | 99.8 | ☆☆ |
| 13 | Irwin | 92.1 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys power tool shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized power tool brands in the market. In the study, consumers rate the quality of the power tool brand, their likelihood of recommending the power tool to others, how favorable they feel about the brand behind the power tool, how they rate the reputation of the power tool, and their trust in the power tool brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Dewalt:
Dewalt is a well-known power and hand tools brand. It is owned by Stanley Black & Decker, headquartered in Towson, Maryland. The brand originated in 1924 and is recognized for its high-quality and durable tools, catering primarily to professionals in the construction and woodworking industries.Craftsman:
initially owned by Sears, Craftsman is now under the Stanley Black & Decker umbrella. The brand is associated with a wide range of tools, including power tools, hand tools, and lawn and garden equipment. Craftsman was established in 1927 and is headquartered in Hoffman Estates, Illinois.Bosch:
Bosch is a global brand known for its diverse range of products, including power tools. The company, Bosch Power Tools, is a division of the Bosch Group, headquartered in Gerlingen, Germany. Bosch, founded in 1886, has a reputation for engineering excellence and innovation in various industries, with power tools being a significant segment of its offerings.Black+Decker:
Black+Decker is a well-established brand in the power tool industry. It is owned by Stanley Black & Decker and is headquartered in Towson, Maryland. The brand has a long history dating back to 1910 and is recognized for its broad range of tools catering to professionals and consumers.Stanley:
Stanley is a renowned brand in the tool industry, offering a wide array of hand and power tools. It is also owned by Stanley Black & Decker and is headquartered in New Britain, Connecticut, USA. Stanley's history dates to 1843, and its tools are known for their durability and reliability.Milwaukee:
Milwaukee Tool is a leading manufacturer of heavy-duty power tools, hand tools, and accessories. The company is owned by Techtronic Industries and is headquartered in Brookfield, Wisconsin. Milwaukee has gained recognition for its focus on innovation and catering to the needs of professional tradespeople.Makita:
Makita Corporation is a Japanese manufacturer of power tools and accessories. Headquartered in Anjo, Japan, Makita is a global brand known for its quality and performance. The company was founded in 1915, and its tools are widely used in the construction, woodworking, and manufacturing industries.Ryobi:
Ryobi is a Japanese brand that produces power tools, outdoor equipment, and related products. It is owned by Techtronic Industries and is headquartered in Hiroshima, Japan. Ryobi is recognized for offering many affordable tools for DIY enthusiasts and professionals.Kobalt:
Kobalt is the house brand of Lowe's, a prominent American home improvement retailer. Various companies, including Techtronic Industries, manufacture the tools. Kobalt offers a diverse range of hand and power tools and is known for its presence in the affordable and consumer-friendly tool market.Husky:
Husky is the house brand of The Home Depot, an American home improvement retailer. Various companies, including Stanley Black & Decker, manufacture the tools. Husky provides multiple hand and mechanics tools, known for their value and availability in Home Depot stores.Ridgid:
Ridgid is a brand known for plumbing and pipe-related tools. It is owned by Emerson Electric and is headquartered in Elyria, Ohio. Ridgid tools are widely used in the plumbing and construction industries, and the brand has a reputation for durability and reliability.Hilti:
Hilti is a Liechtenstein-based company specializing in professional-grade power tools and services for the construction industry. The company was founded in 1941 and has a global presence. Hilti is known for its innovative solutions and high-performance tools designed for construction professionals.Irwin:
Irwin is a brand that produces hand tools and power tool accessories. It is part of the Stanley Black & Decker portfolio and is headquartered in Huntersville, North Carolina. Irwin tools are recognized for their quality and are commonly used in woodworking and metalworking applications.
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