RANKED: 2024 AMERICA’S MOST TRUSTED INTERNET ROUTER BRAND 

What are the Best Internet Router Brands? 

In the modern digital age, the internet router serves as the unsung hero of connectivity, orchestrating the seamless flow of information within the confines of our homes. Its value extends beyond the physical device; it is the gateway to a world of online possibilities, connecting us to information, entertainment, and communication. The importance of a reliable internet router becomes evident in the daily rhythm of our lives, influencing everything from remote work and virtual meetings to streaming entertainment and smart home functionalities. As we delve into the intricacies of consumer research, understanding the preferences and expectations surrounding internet routers becomes paramount as it unravels insights into the evolving demands of a connected society. The internet router is not merely a technological artifact but an enabler of productivity, connectivity, and the ever-expanding digital landscape that defines our contemporary way of life.

The 2024 America’s Most Trusted Study

Since it was launched more than a decade ago, America's Most Trusted® has helped brands understand the impact of trust on buying decisions. Consumer trust plays an important role in business success and is understood by successful brands. With updated results published every year in January, the study has become a definitive ranking of brand trust.

The term "brand trust" refers to a customer's belief in a brand's ability to meet its obligations. Building brand trust with customers is crucial to ensuring their continued loyalty. Customers are more likely to purchase and recommend a brand that they trust when they trust it. In addition to building customer loyalty, brand trust helps to build customer loyalty as customers are more likely to remain loyal to the brand they trust.

We have shared the most recent America's Most Trusted® study results each year since Lifestory Research began conducting the study. Thousands of people are surveyed on their perceptions and experiences with over 75 products yearly. In this study, we evaluate how much people trust specific brands when shopping for a specific product based on the Net Trust Quotient Score. 

Net Trust Quotient Scores (NTQS) measure customers' trust in specific brands within a particular category. The measure provides information on whether a product meets customer expectations compared to competitor products. This trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards. 

What are the top internet router brands people trust the most? 

Lifestory Research derives its ratings, reviews, and awards from comprehensive survey feedback gathered from participants in the Internet router study. In assessing the most trusted Internet router brands, we intentionally exclude third-party reviews, editorial committees, or input from industry professionals. Instead, our approach is centered on individuals' genuine opinions and trust ratings, adhering to strict social scientific survey standards. Our survey samples are thoughtfully designed to mirror the sentiments of our target audience, ensuring a representative reflection of real people's perspectives. All findings in Internet router research exclusively rest on the independent opinions of survey participants within the framework of America's Most Trusted Research program.

2024 America’s Most Trusted Internet Router Brand

The Lifestory Research 2024 America’s Most Trusted® Internet Router Study found Netgear to be the most trusted brand among people considering the purchase of a router. With the Net Trust Quotient Score of 107.4, Netgear had the highest trust rating among the most popular router brands.  

Netgear, Linksys, TP-Link, D-Link, ASUS, Arris, Nest, MSI, eero, and Acer were the most trusted internet router brands. Netgear received the best reviews and trust ratings among the most popular internet router brands as evaluated by consumers. 

The Lifestory Research 2024 America’s Most Trusted® Internet Router ranking is based on 4,363 opinions of people surveyed in the United States over the last 12 months. Brands included in the final ranking were nationally recognized by people actively shopping for a home router. Trust is a direct measure of how people rank the quality of internet router brands, review and evaluate the quality of router brands, and report customer satisfaction with specific router brands.

A brand's low awareness and insufficient evaluative data determined exclusion from the rankings. To qualify, brands needed to accumulate enough survey responses to attain a 95% confidence level with no more than a 3% margin of error. This statistical rigor is central to the accuracy and representativeness of the surveyed population's opinions concerning the brands analyzed.

TOP 10 Ranked Router Brands – 2024 Study

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

The America’s Most Trusted® study is an annual study examining brand trust across many product categories.  Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.  

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study is focused on measuring consumers' opinions of the most recognized brands in the market. In the study, consumers rate the quality of the brand, likelihood of recommending to others, the reputation of the brand, and their trust in the brand. Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.

1. Netgear:
   Netgear is a multinational computer networking company specializing in networking hardware for consumers and businesses. The company is headquartered in San Jose, California. Netgear's routers, introduced in 1996, are widely used for home and small business networking applications.

2. Linksys:
   Linksys is a brand of networking hardware owned by Belkin International, a subsidiary of Foxconn. The company is headquartered in Playa Vista, California. Linksys routers have been popular since the company's inception in 1988, providing solutions for home and small office networking.

3. TP-Link:
   TP-Link is a Chinese manufacturer of networking products, including routers. The company is headquartered in Shenzhen, Guangdong, China. TP-Link, founded in 1996, is known for offering a broad range of networking solutions for consumers and businesses globally.

4. D-Link:
   D-Link Corporation is a Taiwanese multinational networking equipment manufacturing corporation. The company is headquartered in Taipei, Taiwan. D-Link routers, introduced in 1986, are part of the company's diverse product line, serving the networking needs of individuals and businesses.

5. ASUS:
   ASUS is a Taiwanese multinational computer hardware and electronics company. The company is headquartered in Beitou District, Taipei, Taiwan. ASUS routers, introduced as part of their networking product line, offer a range of features for both home and professional users.

6. Arris:
   Arris International plc is an American telecommunications equipment manufacturing company. The company is headquartered in Suwanee, Georgia. Arris’s routers are part of the broader portfolio of networking and communication solutions that the company provides to service providers and consumers.

7. Nest:
   Nest is a brand owned by Google, specializing in smart home products, including routers. Google is headquartered in Mountain View, California. Nest routers, introduced as part of Google's smart home ecosystem, aim to provide secure and efficient connectivity for smart homes.

8. MSI:
   MSI (Micro-Star International) is a Taiwanese multinational information technology corporation. The company is headquartered in New Taipei City, Taiwan. While MSI is well-known for its gaming laptops and components, it also offers gaming routers catering to the networking needs of gamers.

9. eero:
   eero is a brand specializing in mesh Wi-Fi systems for home networking. The company was acquired by Amazon and is headquartered in San Francisco, California. eero routers, designed for seamless and reliable whole-home coverage, became part of Amazon's product lineup.

10. Acer:
    Acer Inc. is a Taiwanese multinational hardware and electronics corporation. The company is headquartered in Xizhi, New Taipei City, Taiwan. While Acer is primarily known for its laptops and computers, it also offers routers as part of its broader range of consumer electronics.

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