RANKED: 2024 AMERICA’S MOST TRUSTED TELEVISION BRAND
What are the Best Television Brands?
Television remains a prevalent medium for consuming traditional broadcasts and online content, with a significant role in displaying streaming services and gaming experiences. A visit to an electronics retailer vividly showcases the plethora of options available in the realm of televisions. These choices encompass diverse technologies for image production, ranging from LED to OLED, as well as considerations like size and display clarity. Quality, a critical aspect, varies across television manufacturers, impacting factors such as durability, picture performance, and sound quality.
The brand of television serves as a trusted guide, often streamlining the decision-making process for consumers. It is a reliable indicator of the product's overall quality and directs consumers toward specific product lines within their preferred brand. Given this pivotal role of the brand, identifying the most trusted television brand is a paramount consideration for consumers seeking a high-quality viewing experience.
The 2024 America’s Most Trusted Study
Launched over a decade ago, America's Most Trusted® has been committed to helping brands grasp the significance of trust in consumer purchasing decisions. Successful brands must recognize the direct link between consumer trust and business performance. It stands as the ultimate benchmark of brand trust, eagerly awaited yearly, with updated results revealed in January.
Developing television brand trust with customers is essential to ensuring they return to a television brand. It is based on their confidence that the brand can fulfill its promises. Customers are more likely to purchase or recommend a television brand if they trust it. Brand trust can also build customer loyalty because customers are more likely to remain loyal to a television brand they trust.
Lifestory Research shares a new report of America's Most Trusted® each year. Thousands of individuals conduct surveys, providing valuable insights into their perceptions and engagements with various brand products across over 75 specific product studies annually. In this study, we evaluate the level of trust individuals place in brands during the product selection process, utilizing our rigorously validated Net Trust Quotient Score.
Net Trust Quotient Scores (NTQS) are used to determine whether a product meets customer expectations compared to competing brands within a specific product category by assessing the level of trust customers hold for a particular brand within a particular product category. With this trust metric, consumer-driven insights are provided using social and opinion science research practices that adhere to the highest standards of consumer research.
Which television brands are most trusted by consumers? The America's Most Trusted Study ranked the top television brands to answer this question. By asking people to rate each brand within the product category, the study aims to identify the television brands people trust the most.
The Lifestory Research television ratings, reviews, and awards are based on detailed survey feedback based on the opinions and trust ratings of those surveyed in the television research program. We do not use third-party television reviews and ratings, editorial committees, or television industry professionals to determine the most trusted brands.
2024 America’s Most Trusted Television
The Lifestory Research 2024 America’s Most Trusted® Television Study found Samsung to be the most trusted brand among people considering the purchase of a television. Brands included in the final ranking were determined based on trust ratings of people actively shopping for a television.
The Lifestory Research 2024 America’s Most Trusted® Television ranking is based on 5,868 opinions of people surveyed in the United States over the last 12 months.
With a Net Trust Quotient Score of 123.5, Samsung had the highest trust rating among the most popular televisions. This is the sixth-year consumers rated Samsung as the most trusted television brand. The most trusted television brands were Samsung, Sony, LG Electronics, Panasonic, Toshiba, Vizio, Sharp, and Hitachi.
For a television brand to feature in our rankings, it must enjoy a degree of recognition and possess sufficient consumer judgments. This ensures that our television rankings are built on solid foundations. Our approach involves rigorous statistical standards, including a 95% confidence level with a 3% margin of error, to guarantee the precision of our television results. Additionally, we mandate a large enough sample size to maintain the validity and reliability of the television brand survey conclusions.
The top television brands ranked in the 2024 America’s Most Trusted® television study is listed below.
TOP 8 Ranked Television Brands – 2024 Study
| 1 | Samsung | 123.2 | ★★★★★ |
| 2 | Sony | 120.6 | ★★★★★ |
| 3 | LG Electronics | 111.7 | ☆☆☆ |
| 4 | Panasonic | 103.9 | ☆☆ |
| 5 | Toshiba | 97.2 | ☆☆ |
| 6 | Vizio | 97.0 | ☆☆ |
| 7 | Sharp | 96.1 | ☆☆ |
| 8 | Hitachi | 85.7 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys television shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized television brands in the market. In the study, consumers rate the quality of the television brand, their likelihood of recommending the television to others, how favorable they feel about the brand behind the television, how they rate the reputation of the television, and their trust in the television brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Samsung:
Samsung Electronics is a South Korean multinational conglomerate, and its television division is a prominent player in the industry. Samsung, founded in 1938 and headquartered in Seoul, produces a wide range of electronic products, including televisions known for their innovative features and high-quality displays.Sony:
Sony Corporation, a Japanese multinational conglomerate, is a well-established brand in the television industry. Headquartered in Tokyo and founded in 1946, Sony is known for its diverse range of electronics, including televisions that often incorporate cutting-edge technology and display innovations.LG Electronics:
LG Electronics, headquartered in Seoul, South Korea, is a leading global electronics company. Founded in 1958, LG produces a variety of electronic products, and its television division is known for manufacturing high-quality displays with advanced features and technologies.Panasonic:
Panasonic Corporation, a Japanese multinational electronics company, has a strong presence in the television market. Founded in 1918 and headquartered in Osaka, Panasonic produces a range of consumer electronics, including televisions that are recognized for their quality and reliability.Toshiba:
Toshiba Corporation, a Japanese conglomerate, has a history in consumer electronics, including televisions. Founded in 1939 and headquartered in Tokyo, Toshiba's television division has been known for producing a variety of TV models with different features and technologies.Vizio:
Vizio Inc. is an American company specializing in consumer electronics, with a focus on televisions. Founded in 2002 and headquartered in Irvine, California, Vizio is known for offering value-oriented TVs with competitive features, catering to a broad consumer base.Sharp:
Sharp Corporation, a Japanese multinational corporation, is recognized for its electronic products, including televisions. Founded in 1912 and headquartered in Sakai, Japan, Sharp's television division is known for producing displays with vibrant colors and sharp images.Hitachi:
Hitachi, Ltd., a Japanese conglomerate, has a presence in various industries, including consumer electronics such as televisions. Founded in 1910 and headquartered in Tokyo, Hitachi's television division has produced a range of TV models over the years, contributing to the company's diverse product offerings.
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