RANKED: 2024 AMERICA’S MOST TRUSTED WAFFLE MAKER BRAND
What are the Best Waffle Maker Brands?
Selecting the right waffle maker can make all the difference in quickly creating delicious and golden waffles. A waffle maker is a versatile kitchen appliance designed to produce perfectly textured waffles, catering to individual tastes and preferences. It plays a central role in elevating breakfast or brunch.
Waffle makers come in various models, each tailored for specific waffle-making needs. Some offer basic functionality for classic waffles, while others include additional plates for making specialty waffles like Belgian or heart-shaped varieties. Some waffle makers feature adjustable settings for customizing waffle texture and browning.
When we asked consumers shopping for a waffle maker, they indicated they sought brands known for their precision, reliability, and innovation. What are the waffle makers consumers trust the most?
The 2024 America’s Most Trusted Study
The America's Most Trusted® study has helped brands understand how trust impacts consumer behavior in its decade-plus existence. The most successful brands understand how consumer trust influences the outcome of their business. The study has become the benchmark for measuring brand trust, and its updated results are released every January.
To ensure customers' loyalty, brand trust is essential. Consumers are more likely to purchase a waffle maker brand when they trust it to deliver its promises. The development of brand trust with customers is crucial to ensuring their return and retaining their long-term commitment to the waffle maker brand product.
At the beginning of each year, Lifestory Research unveils the most recent outcomes of America’s Most Trusted®. Our team conducts over 75 targeted product studies annually, surveying a substantial number of individuals about their perspectives and encounters with various brand products. Within this study, we assess the extent of trust individuals have in specific brands during the product selection process, utilizing our rigorously validated Net Trust Quotient Score.
As a metric, Net Trust Quotient Scores (NTQS) are calculated by measuring customers' trust toward a specific product brand. The NTQS allows a product to be compared to its competitor brands to determine if it meets customer expectations. This trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards.
What are the top waffle maker brands people trust the most? To answer this question, the top waffle maker brands were rated in the America’s Most Trusted Study. The study aims to identify the waffle maker brands that people trust the most by asking them to rate each brand within the product category.
2024 America’s Most Trusted Waffle Maker Brand
The Lifestory Research 2024 America’s Most Trusted® Waffle Maker Study found Cuisinart to be the most trusted brand among people considering the purchase of a waffle maker. With the Net Trust Quotient Score of 115.6, Cuisinart had the highest trust rating among the most popular waffle maker brands.
The Lifestory Research 2024 America’s Most Trusted® Waffle Maker ranking is based on 2,803 opinions of people surveyed in the United States over the last 12 months. Brands included in the final ranking were nationally rated by people actively shopping for waffle makers.
Cuisinart, Breville, Hamilton Beach, Dash, Oster, Black+Decker, Chefman, Bella, Proctor Silex, and Presto were the most trusted waffle maker brands. Cuisinart received the best reviews and trust ratings among the most popular waffle maker brands as judged by consumers.
Inclusion in the rankings was contingent upon a brand's level of recognition and the volume of available consumer judgments. This ensures that the rankings are based on a solid body of information. Our methodology employs strict statistical criteria, such as a 95% confidence level with no more than a 3% margin of error, to secure the accuracy of our findings. Furthermore, we require a significant sample size to uphold the validity and reliability of the survey data.
The top waffle maker brands ranked in the 2024 America’s Most Trusted® waffle maker study is listed below.
TOP 10 Ranked Waffle Maker Brands – 2024 Study
| 1 | Cuisinart | 115.6 | ★★★★★ |
| 2 | Breville | 111.1 | ★★★★ |
| 3 | Hamilton Beach | 100.1 | ☆☆ |
| 4 | Dash | 99.7 | ☆☆ |
| 5 | Oster | 99.2 | ☆☆ |
| 6 | Black+Decker | 98.7 | ☆☆ |
| 7 | Chefman | 96.8 | ☆☆ |
| 8 | Bella | 94.2 | ☆☆ |
| 9 | Proctor Silex | 92.7 | ☆☆ |
| 10 | Presto | 88.5 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys kitchen appliance shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized kitchen appliance brands in the market. In the study, consumers rate the quality of the waffle maker brand, their likelihood of recommending the waffle maker to others, how favorable they feel about the waffle maker, how they rate the reputation of the waffle maker, and their trust in the kitchen appliance waffle maker brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Cuisinart:
Cuisinart is a brand of kitchen appliances and cookware owned by Conair Corporation. The company was founded in 1971, and its headquarters is in Stamford, Connecticut. Cuisinart waffle makers are part of the brand's extensive line of small kitchen appliances, known for their quality and versatility in preparing a variety of meals.Breville:
Breville is an Australian brand of kitchen appliances, including waffle makers, known for its innovation in small kitchen appliances. Founded in 1932, the company's global headquarters is in Sydney, Australia. Breville waffle makers are designed with advanced features to enhance the waffle-making experience.Hamilton Beach:
Hamilton Beach is a brand of small kitchen appliances, including waffle makers, owned by Hamilton Beach Brands, Inc. The company originated in 1910 and is headquartered in Glen Allen, Virginia. Hamilton Beach waffle makers are designed for home use, providing users with affordable and efficient options for making delicious waffles.Dash:
Dash is a kitchen appliance brand known for its colorful and compact appliances, including waffle makers. The company is headquartered in New York, New York. Dash waffle makers are designed to be user-friendly and stylish, catering to those looking for a modern and efficient appliance for their kitchen.Oster:
Oster is a brand of small kitchen appliances, including waffle makers, owned by Newell Brands. The brand has a long history, dating back to 1924, and is headquartered in Atlanta, Georgia. Oster waffle makers are known for their affordability and practical features, offering users a convenient way to make waffles at home.Black+Decker:
Black+Decker is a brand of power tools, hardware, and home improvement products owned by Stanley Black & Decker. The brand originated in 1910, and its headquarters is in Towson, Maryland. Black+Decker waffle makers are part of the brand's kitchen appliance lineup, providing users with practical and easy-to-use solutions for making waffles.Chefman:
Chefman is a kitchen appliance brand known for its diverse range of products, including waffle makers. The company is headquartered in Mahwah, New Jersey. Chefman waffle makers are designed to be user-friendly and stylish, catering to those looking for modern and efficient appliances for their kitchen.Bella:
Bella is a brand of kitchen appliances owned by Sensio Inc. The company is headquartered in Montreal, Quebec, Canada. Bella waffle makers are part of the brand's portfolio, offering users a convenient and energy-efficient way to make waffles.Proctor Silex:
Proctor Silex is a brand of kitchen appliances, including waffle makers, owned by Hamilton Beach Brands, Inc. The brand offers affordable and practical kitchen solutions. Proctor Silex waffle makers are designed for everyday use, providing users with simple and reliable options for making waffles.Presto:
Presto is a brand of kitchen appliances, including waffle makers, owned by National Presto Industries, Inc. The company was founded in 1905 and is headquartered in Eau Claire, Wisconsin. Presto waffle makers are known for their simple and efficient design, offering users a straightforward way to make delicious waffles.
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