RANKED: 2024 AMERICA’S MOST TRUSTED WINDOW BRAND
What are the Best Window Brands?
Are you in the market for new windows for your home? Whether a comprehensive remodel or replacing a single window, delving into the array of features and brand offerings is essential. Today, many options exist for those seeking to upgrade their windows. Buyers often prioritize energy efficiency and design elements that bolster the windows' longevity and dependability. Yet, it's frequently the reputation of the window manufacturer that sways purchasing decisions. With many choices available, determining the preeminent window brand can be daunting. Given all your choices, how do you know what is considered the best window brand?
The 2024 America’s Most Trusted Study
A decade after its launch, America's Most Trusted® continues to help brands improve their understanding of how trust affects consumer buying decisions. Trust is one of the most important determinants of brand success and is directly linked to business results for successful brands. Every year, updated results are revealed in January, making the study one of the most anticipated in the industry.
Developing window brand trust with customers is essential to ensuring they return to a brand. It is based on their confidence that the brand can fulfill its promises. Customers are more likely to purchase or recommend a window brand if they trust it. Brand trust can also build customer loyalty because customers are more likely to remain loyal to a window brand they trust.
Lifestory Research shares the most recent results of America's Most Trusted® every year. Every year, we survey thousands to learn about their perceptions and experiences with specific brands. Net Trust Quotient Scores determine how much consumers trust specific brands when shopping for products. Please see the Net Trust Quotient Scores (NTQS) are used to determine whether a product meets customer expectations compared to competing brands within a specific product category by assessing the level of trust customers hold for a particular brand within a specific product category. With this trust metric, consumer-driven insights are provided using social and opinion science research practices that adhere to the highest standards of consumer research.
What window brands are trusted the most? Thousands of customers were surveyed and asked which ones among the top window brands they trust the most.
The Lifestory Research ratings, reviews, and awards are based on detailed survey feedback based on the opinions and trust ratings of those surveyed in the window study. We do not use third-party reviews and ratings, editorial committees, or industry professionals in determining the most trusted window brands. We rely on real people's opinions and rigorous social scientific survey standards to obtain window ratings, including sample sizes designed to reflect the target audience's opinions. All window research findings are exclusively founded on the opinions of people who independently completed the surveys in America's Most Trusted Research program.
2024 America’s Most Trusted Window
The Lifestory Research 2024 America’s Most Trusted® Window Study found Andersen to be the most trusted brand among people considering the purchase of a window. The Lifestory Research 2024 America’s Most Trusted® Window ranking is based on 2,350 opinions of people surveyed in the United States over the last 12 months.
Brands included in the final ranking were nationally recognized by people actively shopping for a window. With the Net Trust Quotient Score of 119.1, Andersen had the highest trust rating among the most popular window brands. The most trusted window brands were Andersen, Pella, Milgard, JELD-WEN, Weather Shield, Marvin, and Ply Gem.
Window brands with inadequate awareness and judgments were excluded from the window brand rankings based on predefined criteria. Inclusion necessitated many survey responses to achieve a 95% confidence level with no more than a 3% margin of error. This rigorous standard ensures that the window brand rankings accurately mirror the opinions of the surveyed population regarding the brands in the study.
The top residential window brands ranked in the 2024 America’s Most Trusted® window study is listed below.
TOP 7 Ranked Window Brands – 2024 Study
| 1 | Andersen | 119.1 | ★★★★★ |
| 2 | Pella | 116.5 | ★★★★★ |
| 3 | Milgard | 103.4 | ☆☆ |
| 4 | JELD-WEN | 102.1 | ☆☆ |
| 5 | Weather Shield | 98.0 | ☆☆ |
| 6 | Marvin | 97.1 | ☆☆ |
| 7 | Ply Gem | 90.7 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study surveys people shopping for a window for their home in the United States. The study is focused on measuring consumers' opinions of the most recognized window brands in the market. In the study, consumers rate the quality of the window brand, their likelihood of recommending the window to others, how favorable they feel about the brand behind the window, how they rate the reputation of the window, and their trust in the window brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Andersen:
Andersen Corporation is a well-known window and door manufacturer based in Bayport, Minnesota, USA. Established in 1903, Andersen is a family-owned company that has led the industry for over a century. They are recognized for their innovation and commitment to sustainable practices in window manufacturing.Pella:
Pella Corporation is a prominent American window and door manufacturer headquartered in Pella, Iowa, USA. Founded in 1925, Pella is a privately held company known for its diverse range of residential and commercial windows. They are recognized for their focus on energy efficiency and innovative design.Milgard:
Milgard Windows & Doors is based in Tacoma, Washington, USA, specializing in windows and patio doors. Established in 1958, Milgard is a subsidiary of MI Windows and Doors. The brand is known for its commitment to quality and offers a variety of window styles to meet different architectural and design preferences.JELD-WEN:
JELD-WEN is a global company headquartered in Charlotte, North Carolina, USA, that manufactures doors and windows. Founded in 1960, JELD-WEN has become one of the largest manufacturers of windows and doors worldwide. The company provides a wide range of products for residential and commercial applications.Weather Shield:
Weather Shield Windows & Doors is an American company based in Medford, Wisconsin. Established in 1955, Weather Shield is known for manufacturing wood and aluminum-clad wood windows and doors. The company focuses on customization and offers a variety of styles to meet the needs of homeowners and builders.Marvin:
Marvin Windows and Doors is a family-owned and operated company based in Warroad, Minnesota, USA. Established in 1912, Marvin is known for producing high-quality, made-to-order windows and doors. The company emphasizes craftsmanship and innovation in its products, catering to residential and commercial markets.Ply Gem:
Ply Gem manufactures building products, including windows and doors, with its headquarters in Cary, North Carolina, USA. Established in 1943, Ply Gem offers various window styles for residential and commercial applications. The company is known for its commitment to sustainability and energy-efficient solutions.
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