Best Blender Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
In today’s culinary landscape, the countertop blender has become vital for health-conscious consumers and cooking aficionados. This versatile appliance allows for the effortless creation of smoothies, soups, and sauces, catering to a wide range of dietary preferences. Features such as variable speed settings and high-performance blades enhance the convenience of meal preparation and ensure high-quality results, empowering home cooks to achieve their culinary aspirations.
As the market for countertop blenders expands, brand trust has become a key factor influencing consumer choices. With a plethora of options available, shoppers often look to established brands that promise reliability and performance. Trust in a brand provides reassurance, encouraging consumers to invest in products perceived as durable and effective. This reliance on brand reputation is crucial in a marketplace filled with competing claims.
To examine these dynamics, we will reference insights from America’s Most Trusted® study, which gauges consumer perceptions of countertop blender brands. This analysis aims to identify the brands that consumers trust most and the underlying reasons that shape their preferences.
The 2025 America’s Most Trusted Study
Launched over ten years ago, the America’s Most Trusted® study has become a pivotal tool for brands eager to navigate the complex landscape of consumer trust and its influence on purchasing behavior. This study underscores a crucial reality: consumer trust is not just a feel-good factor but is directly tied to a brand’s success in the marketplace. Each January, the eagerly awaited findings provide a fresh snapshot of how brands are perceived, cementing the study's reputation as a definitive benchmark in brand trust evaluation.
What companies do people see as trustworthy? What are the most trustworthy brands? What are the top companies and brands people trust the most? Understanding the dynamics of consumer loyalty reveals that trust serves as the foundation for repeat business. When shoppers feel confident in a blender brand’s ability to fulfill its promises, they are far more likely to purchase. Thus, establishing and nurturing this trust is vital for brands aiming for long-term customer commitment.
Every year, Lifestory Research unveils the latest results of America’s Most Trusted®, having surveyed thousands of consumers to capture their experiences and perceptions regarding various brands. The study employs the Net Trust Quotient Score (NTQS) as a critical metric, quantifying consumers’ trust in specific product brands. By contrasting these scores, brands can gauge their standing relative to competitors and identify areas for improvement.
So, which blender brands emerge as the frontrunners in consumer trust? The America’s Most Trusted® study aims to answer this question by prompting participants to evaluate and rate the brands they rely on most within the blender category. Through this thorough analysis, the study not only highlights trusted brands but also provides a wealth of insights into consumer preferences and expectations, leveraging rigorous social and opinion research methodologies.
2025 America’s Most Trusted Kitchen Countertop Blender Brand
The Lifestory Research 2025 America’s Most Trusted® Blender Study identified Ninja as the leading trusted brand for consumers considering a kitchen countertop blender. Ninja achieved the highest trust rating among popular blender brands, earning a Net Trust Quotient Score of 113.8.
The most trusted blender brands, all rated 5 stars by consumers, include Ninja, KitchenAid, and Cuisinart. Ninja received the highest praise and trust ratings. The ranking is based on feedback from 4,383 surveyed individuals across the United States over the past year. The blender brands included in the study were Ninja, KitchenAid, Cuisinart, Vitamix, Black+Decker, Calphalon, Braun, Magic Bullet, Hamilton Beach, NutriBullet, Oster, and Proctor Silex.
Below is the list of top blender brands from the 2025 America’s Most Trusted® Blender Study.
TOP 12 Ranked Kitchen Countertop Blender Brands – 2025 Customer Ratings
| 1 | Ninja | 113.8 | ★★★★★ |
| 2 | KitchenAid | 113.3 | ★★★★★ |
| 3 | Cuisinart | 112.4 | ★★★★★ |
| 4 | Vitamix | 110.1 | ☆☆☆ |
| 5 | Black+Decker | 107.7 | ☆☆☆ |
| 6 | Calphalon | 106.8 | ☆☆☆ |
| 7 | Braun | 105.8 | ☆☆☆ |
| 8 | Magic Bullet | 103.9 | ☆☆ |
| 9 | Hamilton Beach | 101.2 | ☆☆ |
| 10 | NutriBullet | 99.7 | ☆☆ |
| 11 | Oster | 97.5 | ☆☆ |
| 12 | Proctor Silexh | 96.6 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys kitchen countertop blender shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized blender brands in the market. Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
Ninja
Ninja, a brand under SharkNinja Operating LLC, is based in Needham, Massachusetts, and specializes in innovative kitchen appliances. Known for their cutting-edge design and versatile blending technologies, Ninja Blenders cater to diverse culinary needs, making them a favorite among home cooks.
KitchenAid
Established in 1919 and headquartered in Benton Charter Township, Michigan, KitchenAid is a subsidiary of Whirlpool Corporation renowned for high-quality kitchen appliances. While famous for its iconic stand mixers, KitchenAid Blenders offer a range of options designed for various culinary tasks, blending performance with classic style.
Cuisinart
Founded in 1971 and based in Stamford, Connecticut, Cuisinart is a brand owned by Conair Corporation, celebrated for its extensive line of kitchen appliances and cookware. Cuisinart Blenders are known for their exceptional performance and versatility, making them ideal for everyday cooking and gourmet meal preparation.
Vitamix
Founded in 1921 and headquartered in Olmsted Township, Ohio, Vitamix Blender is a leading manufacturer of high-performance blenders suitable for home and commercial use. Known for their powerful motors and durability, Vitamix Blenders are favored by professional chefs and home culinary enthusiasts for creating smoothies, soups, and more.
Black+Decker
Black+Decker Blender, part of Stanley Black & Decker, has been a trusted name in power tools and home improvement since 1910. Headquartered in Towson, Maryland, Black+Decker Blenders prioritize ease of use and practicality, catering to everyday blending needs.
Calphalon
Founded in 1963 and based in Atlanta, Georgia, Calphalon Blender is a brand owned by Newell Brands, recognized for its high-quality kitchenware and small appliances. Calphalon Blenders are designed to provide reliable performance and versatility, making them a valuable addition to any kitchen setup.
Braun
Braun is a renowned German consumer products company, now under the De'Longhi Group, with a rich history dating back to 1921. Headquartered in Milan, Italy, Braun Blenders are celebrated for their elegant design and exceptional functionality, making them a stylish yet practical choice for blending tasks.
Magic Bullet
The Magic Bullet, owned by Homeland Housewares and based in Los Angeles, California, is known for its compact design and convenience. These versatile blenders are perfect for quick blending tasks, offering an efficient solution for those with busy lifestyles who still want to enjoy smoothies and more.
Hamilton Beach
Hamilton Beach , founded in 1910 and headquartered in Glen Allen, Virginia, specializes in affordable small kitchen appliances, including blenders. Known for their practicality and user-friendly features, Hamilton Beach Blenders are designed to meet the everyday blending needs of home cooks without breaking the bank.
NutriBullet
NutriBullet, a brand owned by Capital Brands, LLC, is based in Los Angeles, California, and focuses on creating blenders optimized for smoothies and nutrient extraction. These compact yet powerful blenders are designed for health-conscious consumers seeking to easily incorporate nutritious beverages into their daily routines.
Oster
With a legacy dating back to 1924, Oster Blenders is owned by Newell Brands and headquartered in Atlanta, Georgia, offers a range of small kitchen appliances, including reliable blenders. Known for their affordability and consistent performance, Oster Blenders cater to various blending needs, making them accessible to all users.
Proctor Silex
Proctor Silex Blenders is a brand under Hamilton Beach Brands, Inc., is dedicated to providing practical and budget-friendly kitchen appliances, including blenders. Designed for everyday use, Proctor Silex Blenders offer dependable performance, making them a solid choice for home cooks looking for simple solutions.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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Rating Methodology
What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.
TYPES OF COUNTERTOP BLENDERS
Countertop blenders come in various types, designed for different needs and preferences. The primary categories of countertop blenders include:
1. Standard Blenders
Description: These are basic blenders that work well for everyday tasks such as smoothies, soups, and mixing ingredients.
Features:
Typically comes with a plastic or glass jar.
Offers variable speed settings.
Ideal for general-purpose blending.
Example Uses: Smoothies, milkshakes, pureeing, and light food prep.
2. High-Performance Blenders
Description: These blenders are designed for more heavy-duty tasks and offer advanced features like high motor power, durability, and versatility.
Features:
Powerful motors (often 1000 watts or more).
Can handle tough ingredients like ice, frozen fruits, and nuts.
Often come with programmable settings or touch screens.
Example Uses: Making nut butters, blending hot soups, grinding coffee beans, making smoothies with frozen fruits.
3. Personal Blenders (Single-Serve Blenders)
Description: Smaller, portable blenders that are typically designed for single servings or on-the-go use.
Features:
Compact design, often with a smaller blending jar.
Easy to clean and store.
Usually comes with a travel lid for portability.
Example Uses: Smoothies, protein shakes, baby food, and small batches of sauces or dressings.
4. Immersion Blenders (Hand Blenders)
Description: While not exactly a countertop blender, immersion blenders are handheld devices used to blend directly in a container, bowl, or pot.
Features:
Can blend in pots or pitchers.
Compact and easy to store.
Typically less powerful than traditional countertop blenders.
Example Uses: Soups, sauces, smoothies, and emulsifying dressings.
5. Food Processor Blenders
Description: These machines are a hybrid between a blender and a food processor, offering versatile functionality.
Features:
Multiple attachments for chopping, dicing, slicing, and grating.
Can blend, knead dough, and slice ingredients.
Larger capacity than standard blenders.
Example Uses: Slicing vegetables, making dough, chopping, and pureeing.
6. Frozen Dessert Blenders
Description: These blenders are designed specifically for creating frozen desserts like sorbet, frozen yogurt, or ice cream.
Features:
Stronger motors to crush ice and frozen ingredients.
Often come with additional settings for frozen desserts.
Example Uses: Making frozen smoothies, sorbets, and ice cream.
7. Commercial Blenders
Description: Designed for heavy use in restaurants, cafes, or businesses.
Features:
Extremely powerful motors (over 1500 watts).
Larger containers, often with commercial-grade durability.
Built for consistent, high-volume blending.
Example Uses: Large batches of smoothies, soups, sauces, and blending tough ingredients for foodservice.
8. Variable-Speed Blenders
Description: These blenders allow users to adjust the blending speed for different tasks.
Features:
A range of speed settings for precision blending.
Sometimes includes a pulse function for chopping or coarse blending.
Example Uses: More control over texture and blending consistency, from smoothies to chunky dips.
9. Blender and Grinder Combo
Description: These blenders come with additional attachments or features that allow them to also grind dry ingredients.
Features:
Additional blades or grinder attachments.
Dual functionality for blending and grinding.
Example Uses: Grinding spices, coffee, or grains in addition to blending smoothies.
10. Blenders with Pre-Programmed Settings
Description: These blenders come with preset functions for specific tasks, like smoothies, soups, or frozen drinks.
Features:
Touchscreen or dial controls.
One-touch blending cycles for different recipes.
Sometimes includes automatic shut-off or self-cleaning features.
Example Uses: Quick and easy blending for common recipes without needing to adjust settings.
Each type of blender is optimized for certain tasks, so choosing the right one depends on your specific needs—whether it's for personal use, heavy-duty tasks, or making specific types of food.