Best Furniture Store Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
In today’s fast-paced consumer landscape, the choice of a furniture store transcends mere product selection; it embodies a significant investment in quality, style, and service. For consumers, a furniture store brand is more than just a name—it’s a reflection of reliability, aesthetic appeal, and a promise of value. Shoppers often seek stores that offer unique features, such as customizable designs, sustainable materials, or exceptional customer service, all of which contribute to a more personalized and satisfying shopping experience. The right brand not only enhances the home environment but also ensures peace of mind, knowing that they are making a sound purchase.
However, as consumers navigate through myriad options, brand trust emerges as a pivotal factor in their decision-making process. Trust in a furniture store can greatly influence whether a shopper feels confident enough to make a purchase. When consumers believe in the integrity of a brand, they are more likely to overlook potential doubts and invest in higher-priced items, knowing that their money is going to a company that stands behind its products. This trust can stem from various sources, including customer reviews, word-of-mouth recommendations, and a brand’s commitment to quality. Understanding how brand trust shapes consumer behavior in the furniture market is essential for retailers seeking to build lasting relationships with their clientele.
To gain a clearer insight into the dynamics of brand trust within the furniture sector, we turn to the findings from America’s Most Trusted® study. This research provides a comprehensive analysis of consumer perceptions regarding various furniture brands, revealing which companies have earned the highest levels of trust among shoppers. By examining these ratings, we can uncover the intricate connections between brand reputation, consumer loyalty, and purchasing choices.
The 2025 America’s Most Trusted Study
Launched more than ten years ago, the America’s Most Trusted® study serves as a vital resource for brands seeking to navigate the intricate landscape of consumer trust in product selection. Recognizing that trust is a cornerstone of consumer behavior, this research has become an essential benchmark for evaluating brand reliability. Each year, businesses eagerly anticipate the study's results, which are typically released in January, offering updated insights that reflect evolving consumer sentiments.
In a marketplace where loyalty can hinge on trust, brands must work diligently to cultivate a positive reputation. A company's credibility is intrinsically tied to customers' faith in its ability to fulfill promises and deliver quality products. When consumers feel confident in a brand, they are not only more inclined to make a purchase but are also likely to advocate for it within their networks. This loyalty fosters long-term relationships, as trusted brands become the go-to choices for shoppers looking for a reliable furniture store.
The annual results of the America’s Most Trusted® study encompass around 75 distinct product categories, surveying thousands of consumers to gauge their perceptions of various brands. Central to this analysis is the Net Trust Quotient Score (NTQS), which quantitatively measures consumer trust against competing brands within the same category. By employing rigorous social and opinion science methodologies, this study offers invaluable consumer-driven insights, helping brands understand how to align their offerings with customer expectations. As we delve into the findings, we will explore how these insights shape the choices consumers make when searching for the best furniture store to meet their needs.
What are the most trustworthy brands in America? What companies do people see as trustworthy? What are the top furniture stores people trust the most?
2025 America’s Most Trusted Furniture Store
According to the Lifestory Research 2025 America’s Most Trusted® Furniture Store Study, Ethan Allen has emerged as the leading brand in consumer trust within the furniture sector. With an impressive Net Trust Quotient Score of 107.3, Ethan Allen has once again claimed the top spot, marking its sixth consecutive year as the most trusted name in furniture retail.
The ranking is derived from the opinions of 4,423 consumers across the United States, gathered over the past year. This comprehensive survey reflects the sentiments of shoppers and highlights the brands that resonate most positively with them.
Following Ethan Allen in the trust rankings are other notable furniture retailers, including Williams-Sonoma, Restoration Hardware, La-Z-Boy Furniture, Crate & Barrel, Ashley Furniture, and IKEA. Ethan Allen stood out not only for its high trust rating but also for the exceptional reviews it received from consumers, solidifying its position as a preferred choice among furniture store brands.
The top furniture store brands ranked in the 2025 America’s Most Trusted® study are listed below.
TOP 7 Ranked Furniture Stores – 2025 Customer Ratings
| 1 | Ethan Allen | 107.3 | ★★★★★ |
| 2 | Williams-Sonoma | 104.1 | ☆☆☆☆ |
| 3 | Restoration Hardware | 103.4 | ☆☆☆ |
| 4 | La-Z-Boy Furniture | 102.9 | ☆☆☆ |
| 5 | Crate & Barrel | 97.8 | ☆☆ |
| 6 | Ashley Furniture | 94.1 | ☆☆ |
| 7 | IKEA | 89.3 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys retail furniture shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized retail furniture store brands in the market. In the study, consumers rate the quality of the retail furniture store brand, their likelihood of recommending the retail furniture store to others, how favorable they feel about the brand behind the retail furniture store, how they rate the reputation of the retail furniture store, and their trust in the retail furniture store brand.
Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
In the competitive landscape of furniture retail, the latest findings from the Lifestory Research 2025 America’s Most Trusted® Furniture Store Study illuminate consumer preferences, spotlighting the brands that have earned the highest trust ratings. Each of these brands not only stands out for its reputation but also for its unique heritage and offerings. Let’s take a closer look at the top contenders, starting with the perennial leader, Ethan Allen.
Ethan Allen
Founded in 1932 and based in Danbury, Connecticut, Ethan Allen has established itself as a hallmark of traditional and classic furniture design. Known for its commitment to craftsmanship, the brand offers a diverse selection of high-quality furniture for various spaces, including the elegant Ethan Allen Classic Sofa and the timeless Manhattan Dining Table. With a focus on bespoke service and enduring style, Ethan Allen has consistently captured consumer trust, marking its sixth consecutive year at the top of the study.
Williams-Sonoma
A prominent name in high-end kitchenware and home furnishings, Williams-Sonoma was founded in 1956 in San Francisco, California. Operating under its own name as well as through brands like Pottery Barn and West Elm, the company excels in curating a wide array of home products. Notable offerings include the sophisticated Williams-Sonoma Home Collection and artisanal cookware. The brand’s emphasis on quality and design has solidified its standing among discerning shoppers, making it a trusted choice for stylish home goods.
Restoration Hardware (RH)
Originally founded in 1980, Restoration Hardware, now branded as RH, is synonymous with luxury home furnishings. Headquartered in Corte Madera, California, RH specializes in high-end furniture, lighting, and decor items, showcasing collections that emphasize classic and timeless aesthetics. Signature products like the RH Cloud Sofa exemplify the brand’s focus on comfort and style. RH’s commitment to exquisite design and quality has earned it a loyal following and a strong trust rating among consumers.
La-Z-Boy Furniture
Established in 1927, La-Z-Boy has become an iconic name in American furniture manufacturing, primarily recognized for its recliners. Headquartered in Monroe, Michigan, the company has broadened its offerings to include a variety of sofas, chairs, and other home furnishings, with popular items like the La-Z-Boy Recliner and the Hayden Sofa. La-Z-Boy’s dedication to comfort and innovation, combined with its reputation for quality, has made it a trusted choice for families across the country.
Crate & Barrel
Since its inception in 1962, Crate & Barrel has carved a niche in contemporary furniture and home decor. Headquartered in Northbrook, Illinois, the retailer is celebrated for its modern, functional designs. The brand offers a range of stylish products, including the sleek Crate & Barrel Hayes Sofa and innovative kitchen accessories. Crate & Barrel’s ability to blend style with practicality has resonated with consumers, solidifying its reputation as a trustworthy source for home furnishings.
Ashley Furniture
As one of the largest furniture manufacturers and retailers globally, Ashley Furniture Industries, Inc. has made a significant impact since its founding in 1945 in Arcadia, Wisconsin. Known for its affordable yet stylish range of products, the brand includes popular items such as the Ashley Furniture Serta Mattress and the Bolanburg Dining Set. Ashley’s extensive selection caters to a wide demographic, contributing to its strong trust rating among shoppers seeking value and quality.
IKEA
Founded in 1943, IKEA has become a household name in ready-to-assemble furniture and home accessories. With its headquarters in Leiden, Netherlands, the Swedish brand is renowned for its innovative, cost-effective designs that prioritize simplicity and functionality. Signature products like the BILLY Bookcase and KALLAX Storage Unit exemplify IKEA's approach to home furnishing. The brand’s commitment to accessibility and design has established it as a trusted option for consumers looking to create stylish living spaces on a budget.
These brands not only represent a spectrum of design and price points but also illustrate the diverse ways in which consumer trust is cultivated and maintained in the furniture industry. Each company’s dedication to quality, innovation, and customer satisfaction plays a crucial role in their standing among the most trusted furniture store brands.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Here's a summary of the different types of retail furniture stores:
Traditional Furniture Stores – Offer a wide variety of furniture for different rooms, combining both modern and classic styles.
Discount Furniture Stores – Focus on providing affordable, budget-friendly furniture, often through bulk buying or selling older inventory at lower prices.
Luxury Furniture Stores – Specialize in high-end, designer, and custom-made furniture, offering premium-quality pieces.
Contemporary/Modern Furniture Stores – Emphasize sleek, minimalist, and innovative designs, catering to a younger, trend-conscious demographic.
Antique and Vintage Furniture Stores – Sell second-hand, rare, or historically significant furniture, often appealing to collectors or those seeking unique pieces.
Online Furniture Stores – Operate primarily online, offering a wide range of furniture with convenient home delivery and virtual showroom experiences.
Warehouse Furniture Stores – Large stores that sell a broad selection of furniture at lower prices, often directly from warehouse inventories.
Custom Furniture Stores – Specialize in made-to-order furniture tailored to the customer's specific needs, including unique designs and materials.
Furniture Rental Stores – Provide furniture on a short-term rental basis, ideal for people in transition or for temporary office or event spaces.
Outdoor Furniture Stores – Offer furniture designed for outdoor use, focusing on durability and weather-resistant materials for patios, gardens, and balconies.
Office Furniture Stores – Focus on furniture for workspaces, including ergonomic desks, chairs, and storage solutions for both home offices and corporate settings.
Home Improvement & Furniture Stores – Sell both furniture and home improvement products, such as décor and appliances, for complete home solutions.
Pop-up Furniture Stores – Temporary, seasonal stores that may focus on specific furniture types or clearance items, often in high-traffic locations.
Specialty Furniture Stores – Cater to niche markets, offering furniture for specific needs, like children’s rooms, ergonomic solutions, or small-space living.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.