Best Outdoor Cooking Grill Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
In the world of outdoor cooking, the humble grill holds a special place in the hearts and backyards of consumers. More than just a tool for cooking, outdoor grills symbolize a lifestyle of leisure, community, and culinary creativity. Features like durable construction, versatile cooking surfaces, and innovative technology—such as smart temperature controls—make grilling not just an activity but an experience. As families gather for summer barbecues or friends enjoy evening cookouts, the choice of grill can significantly enhance these moments, influencing both flavor and festivity.
Yet, as shoppers navigate the plethora of options available, brand trust emerges as a pivotal factor in their decision-making process. With countless brands touting various features and benefits, consumers often lean toward those they feel confident in. This trust is built through factors such as reputation, customer reviews, and the perceived reliability of the brand. For many, purchasing an outdoor grill is an investment, and the assurance of quality and support can be just as important as the product’s performance. When consumers choose a brand they trust, they are not just selecting a grill; they are investing in peace of mind and the promise of memorable gatherings.
To unravel the complexities of brand trust in the outdoor grill market, we turn to the America’s Most Trusted® study, which provides valuable insights into consumer perceptions and preferences. This investigation delves into how various grill brands stack up against each other, based on consumer ratings and experiences. By examining the data from this study, we aim to shed light on the factors that influence consumer choices and how brand trust shapes their grilling experiences.
The 2025 America’s Most Trusted Study
The America’s Most Trusted® study, established over a decade ago, has become a cornerstone for understanding the intricate relationship between brand trust and consumer purchasing behavior. What are the most trustworthy brands in America? What companies do people see as trustworthy? What are the top brands people trust the most? Each year, this study sheds light on how trust influences decisions in various markets, with outdoor grills being no exception.
As brands vie for consumer loyalty, it is essential for them to recognize that trust is not merely a marketing buzzword; it is a critical determinant of business success. This study serves as an authoritative benchmark, eagerly anticipated by brands and consumers alike, with fresh results unveiled each January.
Trust-building is especially vital in the outdoor cooking grill market, where customers are not just buying a product, but investing in experiences and memories. A brand’s reputation hinges on its ability to deliver on promises, and consumer confidence plays a significant role in repeat purchases. Research shows that consumers who trust a grill brand are significantly more likely to recommend it to friends and family, further amplifying its reach. This cycle of trust and recommendation fosters customer loyalty, ensuring that consumers remain committed to brands that have earned their faith.
At the beginning of each year, Lifestory Research reveals the latest findings from the America’s Most Trusted® study, based on comprehensive surveys conducted across diverse consumer groups. With over 75 targeted product studies annually, the research engages a substantial number of individuals, gathering insights on their experiences with various brands. Central to this study is the Net Trust Quotient Score (NTQS), a metric that gauges how well a brand meets customer expectations relative to its competitors. By utilizing rigorous social and opinion science research methodologies, Lifestory Research ensures that the insights gathered are not only credible but also reflective of real consumer opinions.
So, which outdoor cooking grill brands emerge as the most trusted according to this thorough analysis? The answers lie within the ratings and reviews derived from direct consumer feedback. Unlike many studies that rely on third-party evaluations or industry expert opinions, the America’s Most Trusted® study stands out by prioritizing the authentic voices of consumers. Each rating is grounded in the perspectives of individuals who participated voluntarily, ensuring that the findings genuinely represent the market's trust landscape. As we delve into the results, we’ll uncover the top outdoor grill brands that have earned consumer trust, shaping the choices of grill enthusiasts across the nation.
2025 America’s Most Trusted Outdoor Cooking Grill
The Lifestory Research 2025 America’s Most Trusted® Outdoor Cooking Grill Study has identified Weber as the leading brand in consumer trust among those looking to purchase outdoor grills. With an impressive Net Trust Quotient Score of 118.5, Weber stands out as the most trusted option among popular grill brands.
This ranking is derived from a survey of 4,189 individuals across the United States conducted over the past year. The findings highlight the most trusted outdoor cooking grill brands, listed in order as follows: Weber, Blackstone, Traeger, Pit Boss, Cuisinart, Char-Broil, Masterbuilt, and Char-Griller.
This is the fourth consecutive year Weber ranked #1 among consumers in the annual brand trust study.
The top outdoor cooking grill brands ranked in the 2025 America’s Most Trusted® study are listed below.
TOP 8 Ranked Outdoor Cooking Grills – 2025 Customer Ratings
| 1 | Weber | 118.5 | ★★★★★ |
| 2 | Blackstone | 112.3 | ☆☆☆ |
| 3 | Traeger | 111.2 | ☆☆☆ |
| 4 | Pit Boss | 104.9 | ☆☆ |
| 5 | Cuisinart | 103.5 | ☆☆ |
| 6 | Char-Broil | 102.6 | ☆☆ |
| 7 | Masterbuilt | 101.4 | ☆☆ |
| 8 | Char-Griller | 97.9 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys outdoor grill shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized outdoor grill brands in the market.
Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
Weber is a prominent name in the industry, established in 1952 and headquartered in Palatine, Illinois. Known for models like the Weber Genesis II and Weber Spirit II, consumers frequently look for high-quality gas grills and reliable backyard grilling options when searching for Weber products. Weber has played a key role in shaping grilling culture as a family-owned business.
Blackstone, founded in 2005 and headquartered in Logan, Utah, has gained traction. The brand specializes in flat-top grills, such as the Blackstone 36" Griddle Cooking Station, appealing to those interested in versatile outdoor cooking styles and user-friendly griddles. When considering Blackstone, consumers often search for the best outdoor griddle or flat-top grill options.
Traeger is well-known for its pellet grills, having pioneered this segment since 1985. Based in Salt Lake City, Utah, Traeger offers products like the Traeger Pro Series and Traeger Ironwood Series. Shoppers often seek information on wood pellet grills or Traeger grill recipes, drawn to these products' unique cooking experience.
Pit Boss, a brand under Dansons, Inc., was established in 1999 in Phoenix, Arizona. The company focuses on affordable pellet grills, with options like the Pit Boss models appealing to outdoor cooking enthusiasts. Consumers searching for budget-friendly pellet grills or reliable smokers often consider Pit Boss.
Cuisinart has been a staple in the kitchen and outdoor cooking appliance sector since 1971. Headquartered in Stamford, Connecticut, the brand offers a variety of grills, including the Cuisinart CGG-180T. Many consumers turn to Cuisinart when looking for portable gas grills or versatile outdoor cooking appliances.
Char-Broil, a division of The W.C. Bradley Co., has been around since 1948 and operates out of Columbus, Georgia. This brand specializes in gas and electric grills, such as the Char-Broil Performance Series, and is frequently associated with searches for reliable gas grills and innovative outdoor cooking solutions.
Masterbuilt, known for its smokers and electric grills, has operated since 1973. In Columbus, Georgia, Masterbuilt offers products like the Masterbuilt Digital Electric Smoker, appealing to those looking for user-friendly smokers or electric grilling options.
Char-Griller, based in Atlanta, Georgia, has been providing affordable charcoal grills and smokers since 1994. Models like the Char-Griller Akorn Kamado attract consumers seeking budget-friendly charcoal grill options and versatile outdoor cooking solutions.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.
