Best Kitchen Appliance Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
In the heart of every home, kitchen appliances like refrigerators, dishwashers, and cooktops play a pivotal role in shaping our daily lives. These essential tools facilitate meal preparation and food storage and significantly enhance our cooking experiences. Modern features, such as innovative technology, energy efficiency, and customizable settings, empower consumers to create meals more effortlessly and sustainably. As kitchens transform into multifunctional spaces, the choice of appliance becomes not just a matter of convenience but a crucial investment in both time and lifestyle.
However, in a market flooded with options, brand trust is a critical factor influencing consumer decisions. Shoppers are increasingly aware that their chosen brands can directly impact their satisfaction and long-term reliability. Trust is built through reputation, past experiences, and consumer reviews, leading many to favor established brands over lesser-known competitors. This trust acts as a safety net, giving consumers confidence that they are making a sound investment, especially in high-stakes purchases like kitchen appliances expected to last for years.
To explore this vital connection between brand trust and consumer behavior, we will examine insights from the America’s Most Trusted® study. This research sheds light on how consumers rate various kitchen appliance brands based on their perceived reliability and overall reputation. We analyze the survey findings to uncover which brands have earned consumer loyalty and the reasons behind these choices.
The 2025 America’s Most Trusted Study
For over a decade, the America’s Most Trusted® study has been a critical tool for brands seeking insight into the intricate relationship between consumer trust and purchasing decisions. This annual study has established itself as a leading authority in measuring brand trust, providing businesses with essential data to understand how consumer perceptions can directly affect their bottom line. The updated findings shed light on which brands have effectively cultivated consumer loyalty each January.
Are you curious about which kitchen appliance brands hold the highest trust among consumers? What companies do people see as trustworthy? What are the most trustworthy brands? What are the top companies and brands people trust the most? The America’s Most Trusted® study addresses this by rigorously evaluating the top brands in the kitchen appliance sector. Participants are asked to assess their experiences with various brands across key categories—refrigerators, cooktops, dishwashers, and microwaves. This structured approach helps pinpoint the brands that resonate most strongly with consumers who are familiar with them, offering a clear picture of trust in the market.
Consumer trust reflects a brand's reliability in fulfilling its promises, particularly in the kitchen appliance industry. When shoppers are confident in a brand, they expect its products to meet and exceed their performance expectations. The study captures various insights regarding brand perceptions and consumer evaluations through comprehensive surveys involving thousands of participants.
The Lifestory Research ratings are derived solely from genuine consumer feedback without relying on third-party reviews, editorial committees, or industry insiders. This grassroots approach ensures that the findings reflect authentic consumer sentiments. With meticulous survey design and sample sizes tailored to represent the target demographic accurately, the study upholds rigorous social scientific standards. Consequently, all conclusions about kitchen appliance brands stem from the opinions of individuals who independently participated in the America’s Most Trusted Research program.
In kitchen appliances, where trust is paramount, understanding the outcomes of the America’s Most Trusted® study can guide consumers in making informed choices when shopping for reliable brands. Whether you're searching for "best-rated refrigerators," "trusted dishwashers," or "top microwave brands," this research serves as a valuable resource for discerning consumers looking to invest in quality kitchen appliances.
2025 America’s Most Trusted Kitchen Appliance
The Lifestory Research 2025 America’s Most Trusted® Kitchen Appliance Study found Bosch to be the most trusted brand among people considering the purchase of a kitchen appliance. With a Net Trust Quotient Score of 116.6, Bosch had the highest overall trust rating among the most popular kitchen appliance brands. Bosch refrigerators, cooktops, and dishwashers were the kitchen appliance brands consumers trusted the most. This is the seventh year in a row in which consumers have rated Bosch as America’s Most Trusted® kitchen appliance brand.
The Lifestory Research 2025 America’s Most Trusted® Kitchen Appliance brand ranking is based on 24,355 opinions of people surveyed in the United States over the last 12 months. The most trusted kitchen appliance brands in order were Bosch, Whirlpool, KitchenAid, Samsung, Maytag, GE, LG, and Frigidaire. The table below shows the overall rankings of kitchen appliances among the top brands in the 2025 America’s Most Trusted® study.
TOP 8 Ranked Kitchen Appliance Brands – 2025 Customer Ratings
| 1 | Bosch | 116.6 | ★★★★★ |
| 2 | Whirlpool | 111.6 | ☆☆☆ |
| 3 | KitchenAid | 109.0 | ☆☆☆ |
| 4 | Samsung | 107.3 | ☆☆ |
| 5 | Maytag | 106.7 | ☆☆ |
| 6 | GE | 106.1 | ☆☆ |
| 7 | LG | 104.9 | ☆☆ |
| 8 | Frigidaire | 101.0 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys kitchen appliance shoppers throughout the year in the United States. The study measures consumers' opinions of the market's most recognized kitchen appliance brands, including refrigerators, microwaves, cooktops, and dishwashers. Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
Bosch:
Bosch is a German multinational engineering and technology company headquartered in Gerlingen. Founded in 1886, Bosch offers a variety of kitchen appliances, including refrigerators, dishwashers, microwaves, and cooktops, known for their innovative features and quality.Whirlpool:
Whirlpool Corporation, based in Benton Harbor, Michigan, USA, owns the Whirlpool brand, established in 1911. Whirlpool is a major player in kitchen appliances, offering a diverse range including refrigerators, dishwashers, microwaves, and cooktops known for their reliability and performance.KitchenAid:
KitchenAid, a brand owned by Whirlpool Corporation, originated in 1919 and is headquartered in Benton Harbor, Michigan, USA. While KitchenAid is renowned for its stand mixers, it also provides a range of kitchen appliances, including refrigerators, dishwashers, microwaves, and cooktops, known for their design and functionality.Samsung:
Samsung, a South Korean conglomerate founded in 1938 and headquartered in Seoul, produces a wide range of home appliances, including refrigerators, dishwashers, microwaves, and cooktops. Samsung's kitchen appliances are known for their technology and modern design.Maytag:
Maytag, part of Whirlpool Corporation, has a history dating back to 1893. Headquartered in Benton Harbor, Michigan, USA, Maytag is recognized for its laundry appliances, dishwashers, and refrigerators, known for durability and dependability.GE (General Electric):
General Electric, founded in 1892 and headquartered in Boston, Massachusetts, USA, operates in various sectors, including appliances. GE Appliances, a subsidiary, produces kitchen appliances such as refrigerators, dishwashers, microwaves, and cooktops, known for their quality and advanced features.LG:
LG Corporation, the parent company of LG Electronics, was founded in 1958 and is headquartered in Seoul, South Korea. LG's home appliances division offers a variety of products, including refrigerators, dishwashers, microwaves, and cooktops known for their innovation and sleek design.Frigidaire:
Frigidaire, a brand of home appliances owned by Electrolux, originated in 1918. Electrolux, a Swedish company, is the parent company. Frigidaire's kitchen appliances, including refrigerators, dishwashers, microwaves, and cooktops, are recognized for their efficiency and functionality.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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Rating Methodology
What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.
Customer Advice on Shopping for a Kitchen Appliance
Shopping for a kitchen appliance, such as a dishwasher, refrigerator, cooktop, or microwave, can be both exciting and overwhelming. With so many options available, figuring out where to start can take time. Whether upgrading your old appliances, outfitting a new kitchen, or just looking for something to make your cooking experience easier, making the right choice is key to long-term satisfaction.
Here’s some customer advice to help you shop for kitchen appliances.
1. Know Your Needs
Before diving into kitchen appliances, take a moment to reflect on your needs. Are you a cooking enthusiast looking for high-performance gadgets, or do you need something reliable and easy to use? Consider the following:
Cooking habits: Do you cook regularly, or is your kitchen more about heating prepared meals?
Kitchen space: Evaluate how much space you have for new appliances.
Features you value: Think about what features matter most to you. For example, a spacious fridge or a powerful dishwasher might be essential if you have a large family.
2. Set a Realistic Budget
Kitchen appliances can range from affordable to extremely expensive, depending on the brand, features, and technology. Setting a clear budget before shopping will help you narrow your options and avoid overspending.
Entry-level vs. premium brands: Entry-level appliances are generally more affordable but might not have all the bells and whistles. Premium brands offer better durability, innovative features, and higher performance, but they come at a higher cost. Determine which features are worth the extra investment.
Look for sales and discounts: Many retailers offer seasonal discounts, especially during holiday sales like Black Friday or year-end clearance events. If you're not in a rush, don't hesitate to wait for the right deal.
3. Do Your Research
Once you’ve identified your needs and budget, it’s time to research. With so many options on the market, it’s important to compare different models and brands before purchasing.
Read reviews: Customer reviews and expert opinions provide valuable insights into appliances' performance, reliability, and durability. Look for reviews on multiple platforms and consider positive and negative feedback to get a balanced perspective.
Watch demonstrations: Many retailers and manufacturers offer online demos of their products. These can give you a firsthand look at an appliance’s work and help you decide if it’s the right fit.
Look for energy efficiency: Energy Star-rated appliances tend to be more energy-efficient and will save you money in the long run. Check the appliance's energy consumption to ensure it fits your sustainability goals.
4. Lifespan and Warranty
Kitchen appliances can be a big investment, so it’s important to consider their longevity and warranty. A longer lifespan means fewer replacements and repairs, so look for appliances with a good durability reputation.
Warranty: Check the length and coverage of the warranty. Some brands offer extended warranties for an extra cost, which could be worthwhile if you’re investing in a high-end appliance.
Parts and service: Consider the availability of replacement parts and customer service support. The best brands will have strong customer service to assist with any issues.
5. Installation Considerations
Before making any final decisions, double-check the size of the appliance you’re considering. Take measurements of the space where you intend to install or place the appliance to ensure it fits properly.
Built-in vs. freestanding: Built-in appliances often offer a more sleek, integrated look but might be harder to replace if something goes wrong. Freestanding options are often more flexible but can take up more space.
Installation requirements: Some appliances, like dishwashers or ovens, may require professional installation. When considering your total budget, factor in the cost and time for installation.
6. Maintenance and Cleaning
Nobody enjoys spending hours cleaning their appliances, so look for models that are easy to maintain. For example, ovens' non-stick surfaces or self-cleaning features can save you time and hassle.
Ease of use: Look for appliances that have simple controls, intuitive settings, and easy-to-follow user manuals. The less time you spend figuring out how to use your appliance, the better.
Cleaning and care: Some appliances are easier to clean and maintain than others. For instance, stainless steel tends to be more durable and easier to wipe down than other finishes. Check for any specific cleaning requirements.
7. Check the Return Policy
Checking the return policy before purchasing a kitchen appliance is always a good idea. If you buy a product and it doesn’t work as expected, a good return or exchange policy can save you from a bad investment.
Trial period: Some retailers offer a trial period where you can return the appliance if it doesn’t meet your expectations. This can give you peace of mind when buying larger appliances.
Restocking fees: Some stores may charge restocking fees, especially for large appliances. Always read the fine print.
8. Consider the Cost
While the upfront cost of an appliance is important, you should also consider the long-term operating costs. Some appliances may have a higher initial price but will save you money in the long run due to energy efficiency or fewer repairs.
Maintenance costs: Make sure you factor in potential maintenance and repair costs, especially for complex appliances.
Energy usage: Pay attention to an appliance's estimated annual energy costs. A more efficient refrigerator or washing machine can significantly lower energy bills.
Conclusion
Shopping for kitchen appliances doesn’t have to be a stressful experience. By researching, knowing your needs, and setting a budget, you’ll be better equipped to choose appliances that suit your lifestyle and stand the test of time. Remember to prioritize features that add convenience to your daily cooking routine, and don't overlook the importance of good customer service and warranty protection. Whether you're upgrading your kitchen or adding a few new gadgets, thoughtful consideration will ensure you make a purchase you'll be happy with for years to come.
Additional Insights
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.