Best Vinyl Flooring Brands

Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study  

The choice of flooring materials plays a critical role in home renovation and design, with vinyl flooring emerging as a leading option among consumers. Known for its exceptional durability, water resistance, and low maintenance requirements, vinyl flooring meets the diverse needs of modern households. Its ability to mimic the appearance of more expensive materials like hardwood and stone further enhances its appeal, making it a cost-effective solution for those seeking to elevate their interior spaces. As consumers become increasingly discerning about both aesthetics and functionality, understanding the factors that drive their purchasing decisions is essential.

One of the most significant factors influencing consumer choices in the flooring vinyl market is brand trust. In a saturated market where product options abound, the reputation of a brand can significantly impact purchasing behavior. Consumers often seek assurance that their investment will deliver the promised quality and performance. Brands that have cultivated a strong reputation for reliability and customer satisfaction are more likely to gain consumer confidence, leading to higher sales and customer loyalty. This dynamic highlights the necessity for brands to not only deliver high-quality products but also engage in transparent communication and foster strong relationships with their customers.

To gain a deeper understanding of these dynamics, the America’s Most Trusted® study provides valuable insights into consumer perceptions of various brands within the flooring vinyl sector. This research aims to identify which brands consumers trust most and why, examining the attributes that contribute to their loyalty. By analyzing the data collected from this survey, we can elucidate the critical relationship between brand trust and consumer purchasing decisions in the flooring market.

The 2025 America’s Most Trusted Study

What companies do people see as trustworthy? What are the most trustworthy brands?   What are the top companies and brands people trust the most? Established over ten years ago, America's Most Trusted® is dedicated to helping brands understand the impact of trust on consumer purchasing decisions. For brands to thrive, it’s essential to recognize how consumer trust influences their success. Each January, the study releases updated results, providing a clear ranking of brand trust.

Trust in a brand reflects customers' belief in its ability to deliver on promises. Building this trust is vital for driving repeat purchases. When consumers feel confident in a flooring brand, they are more likely to buy from it and recommend it to others. Furthermore, a strong foundation of brand trust is crucial for developing customer loyalty, as individuals tend to stick with brands they trust.

So, which flooring brands do consumers view as the most reliable? The study gathers consumer ratings for each brand in the category to pinpoint the top choice. A trustworthy brand is one that customers can count on for consistent quality and service. It is also characterized by openness, integrity in communication, and a genuine commitment to ensuring customer satisfaction and loyalty.

2025 America’s Most Trusted Vinyl Flooring

The Lifestory Research 2025 America’s Most Trusted® Vinyl Flooring Study found Armstrong to be the most trusted brand among people considering the purchase of vinyl flooring. With the Net Trust Quotient Score of 106.5, Armstrong had the highest trust rating among the most popular flooring brands. This is the fifth-year consumers rated Armstrong as the most trusted in the America’s Most Trusted® study.

The Lifestory Research 2025 America’s Most Trusted® Vinyl Flooring ranking is based on 4,178 opinions of people surveyed in the United States over the last 12 months. Brands included in the final ranking were nationally recognized by people actively shopping for flooring for their home. 

The top vinyl flooring brands ranked in the 2025 America’s Most Trusted® study are listed below. 

TOP 6 Ranked Flooring Brands – 2025 Customer Ratings

1Armstrong106.5★★★★★
2Pergo104.8★★★★
3Mohawk104.1☆☆☆
4Shaw102.9☆☆☆
5Bruce100.9☆☆
6Mannington96.4☆☆

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. 

Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence!  See the results of 75 different product studies here.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys flooring shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized flooring brands in the market. Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® Flooring study.

  1. Armstrong
    Armstrong Flooring, a brand under Armstrong World Industries, is a significant player in the flooring industry. Armstrong World Industries is headquartered in Lancaster, Pennsylvania. The Armstrong flooring brand has a long history, dating back to 1860, and is known for its diverse flooring products, including laminate, vinyl, and hardwood.

  2. Pergo
    Pergo is a laminate flooring brand known for its innovative and high-quality products. Mohawk Industries, a leading flooring manufacturer, owns Pergo. Mohawk Industries is headquartered in Calhoun, Georgia. Pergo originated in Sweden in 1977, introducing the concept of laminate flooring to the market.

  3. Mohawk
    Mohawk Industries is a major flooring company that owns various brands, including Mohawk. The company is headquartered in Calhoun, Georgia. Mohawk Industries, founded in 1878, is a leading global manufacturer of flooring products, covering a wide range of materials, including carpet, laminate, vinyl, and hardwood.

  4. Shaw
    Shaw Industries, a subsidiary of Berkshire Hathaway, is a major flooring company headquartered in Dalton, Georgia. Shaw offers diverse flooring products, including carpet, hardwood, laminate, and vinyl. The company has been a critical player in the flooring industry since its founding in 1946.

  5. Bruce
    Bruce Flooring, a brand under AHF Products, specializes in hardwood flooring. AHF Products is headquartered in Lancaster, Pennsylvania. Bruce has a rich history dating back to 1884, and the brand is known for its quality hardwood flooring products, catering to both residential and commercial markets.

  6. Mannington
    Mannington Mills is a family-owned flooring company headquartered in Salem, New Jersey. Mannington offers a variety of flooring products, including hardwood, laminate, and vinyl. The company, founded in 1915, is known for its commitment to sustainability and innovative flooring designs.

  • Foundational Principles

    At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.

    By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.

    Core Principles of Quality Research

    We uphold several foundational principles that define top-tier consumer research:

    • Reliability: We ensure our research consistently produces accurate results.

    • Validity: Our methods guarantee we measure what we intend to measure.

    • Objectivity: We take great care to avoid bias throughout the research process.

    • Generalizability: Our findings can be applied to the larger population.

    Our Commitment to Excellence

    Lifestory Research adheres to these principles through a series of rigorous practices:

    • Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.

    • Standardized Survey Instruments: These ensure consistency and reliability in data collection.

    • Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.

    • Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.

    When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.

  • What Is the America’s Most Trusted® Study?

    The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.

    How Does the Survey Work?

    Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.

    Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.

    The Importance of Brand Awareness

    An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.

    Sampling Methodology

    The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.

    The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.

    Calculating Trust Scores

    At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:

    • Advocates: Consumers who express strong trust in the brand.

    • Neutrals: Those who trust the brand but do not consider it superior to others.

    • Antagonists: Consumers with little to no trust in the brand.

    These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.

    Additional information about the study can be found on the survey methodology page of this website.

Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.