Best WOOD Flooring Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
Choosing the right flooring wood is a transformative decision in any design project. It goes beyond aesthetics; it creates a foundation that influences the entire space. From the rich textures of hardwoods to the sleek lines of engineered options, flooring wood not only adds warmth and character but also speaks to a homeowner’s personal style. The right choice can elevate a room, enhancing both its beauty and functionality, making it a central element in crafting a welcoming environment.
But with so many options available, brand trust becomes a crucial factor for consumers. When investing in flooring wood, shoppers want assurance that they’re making a wise choice. Trusted brands evoke confidence, providing a sense of security that the product will deliver on its promises. This trust is built through a reputation for quality, design innovation, and excellent customer service—elements that resonate deeply with design-savvy consumers looking for both style and substance in their selections.
Here we’ll dive into the insights from the America’s Most Trusted® study, which reveals how consumers perceive and rate different flooring wood brands. Understanding these ratings offers valuable context for both designers and homeowners alike, shedding light on the importance of brand loyalty in creating beautiful, lasting spaces.
The 2025 America’s Most Trusted Study
What companies do people see as trustworthy? What are the most trustworthy brands? What are the top companies and brands people trust the most? Launched over ten years ago, America's Most Trusted® helps brands grasp the significance of trust in shaping consumer buying behavior. For brands to succeed, understanding how consumer trust impacts performance is essential. Each January, the study presents fresh results that serve as a clear ranking of brand trust.
Brand trust embodies consumers' belief in a brand’s capacity to uphold its promises. Nurturing this trust is key to securing repeat business. When consumers trust a flooring brand, they feel more confident in their purchasing decisions and are more likely to make recommendations. Additionally, strong brand trust is fundamental to fostering loyalty, as customers are inclined to remain with brands they believe in.
Which flooring brands do consumers deem most trustworthy? The study invites participants to evaluate each brand within the category, revealing the one they trust the most. A trustworthy brand is characterized by its consistent delivery of quality products and services.
2025 America’s Most Trusted WOOD Flooring
The Lifestory Research 2025 America’s Most Trusted® Wood Flooring Study found Mohawk to be the most trusted brand among people considering the purchase of wood flooring. With the Net Trust Quotient Score of 109.4, Mohawk had the highest trust rating among the most popular flooring brands.
The Lifestory Research 2025 America’s Most Trusted® Wood Flooring ranking is based on 4,722 opinions of people surveyed in the United States over the last 12 months. Brands included in the final ranking were nationally recognized by people actively shopping for flooring for their home. Brands included in the final ranking include Mohawk, Bruce, Shaw, and Armstrong.
The top wood flooring brands ranked in the 2025 America’s Most Trusted® study are listed below.
TOP 4 Ranked WOOD Flooring Brands – 2025 Customer Ratings
| 1 | Mohawk | 109.4 | ★★★★★ |
| 2 | Bruce | 107.5 | ★★★★ |
| 3 | Shaw | 106.6 | ☆☆☆ |
| 4 | Armstrong | 106.5 | ☆☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys flooring shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized flooring brands in the market. Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® Flooring study.
Mohawk
Mohawk Industries, founded in 1878 and based in Calhoun, Georgia, is a leading global manufacturer of flooring products. The company encompasses various brands, including Mohawk, and offers an extensive selection of materials, such as carpet, laminate, vinyl, and hardwood. Mohawk is recognized for its commitment to sustainability and innovation in the flooring market.
Bruce
Bruce Flooring, a prominent brand under AHF Products headquartered in Lancaster, Pennsylvania, specializes in hardwood flooring. With a legacy dating back to 1884, Bruce is celebrated for its quality and craftsmanship, catering to both residential and commercial markets. The brand is dedicated to providing durable and stylish hardwood solutions.
Shaw
Shaw Industries, a subsidiary of Berkshire Hathaway and based in Dalton, Georgia, is a major player in the flooring industry. Founded in 1946, Shaw offers a diverse array of flooring products, including carpet, hardwood, laminate, and vinyl. The company is recognized for its innovative designs and commitment to sustainability, making it a preferred choice for many consumers.
Armstrong
Armstrong Flooring, part of Armstrong World Industries, is a key player in the flooring sector with a history that dates back to 1860. Headquartered in Lancaster, Pennsylvania, Armstrong is known for its wide range of flooring solutions, including laminate, vinyl, and hardwood. The brand emphasizes quality and design, catering to various residential and commercial needs.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.