The brands included in the ranking list are based upon those brands most recognized by consumers. Some brands included in the study are not represented in the list since they did not generate a brand awareness score high enough to be included.
Charts and graphs must be accompanied by a statement identifying Lifestory Research as the publisher and the Lifestory Research 2016 America’s Most Trusted™ Study as the source. No advertising or other promotional use can be made of the information in this release or Lifestory Research survey results without the express prior written consent of Lifestory Research.
Using this approach noted above, Lifestory Research calculated T scores for the brands in the study. A new feature of this years study is that all brands, across all categories, the T scores were based on all brands in the study. An index score of 100 is average for all home brands included in the study. In the following table is the rank order of the brands. The rankings are based on the Net Trust Index Quotient Score.
Trust is critical when consumers judge the merits of a brand or company. When consumers have trust in a brand they have confidence that the brand will strive to serve them. Organizations that establish the trust of their customer base gain the benefit of heighten loyalty as well as a relationship in which the customer becomes an advocate. Customer advocates are proactive in reaching out to other customers and sharing their promotion of the brand. Conversely, customers that fail to have trust in the companies serving them act as antagonists in which they disparage the brand and actively seek out ways to undermine the efforts of the brand. As a result, capturing the trust of a customer is critical to the success of all companies and their brands.
The Lifestory Research America’s Most Trusted Study, in its fourth year, awards companies that provide services or products to customers in their home. Brands currently awarded the designation of America’s Most Trusted include: home builders, active adult resort home builders, cabinets, faucets, electric utilities, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential realtor organizations.
Portland General Electric ranks highest in trust among residential electric utility brands according to Lifestory Research America’s Most Trusted™ 2016 Residential Electric Utility Brand Study. The study, based on 17,898 consumer opinions, tracks how trust impacts residential consumer’s evaluations of electric utility brands. Consumer opinions are collected over the course of the prior 12 months. To qualify to participate in the study, participants must have indicated that they were aware of specific brands. Participants completed several questions including motivational drivers, demographic characteristics, and brand equity measures. The brand measures include measures of brand awareness, quality, and trust. Utilities in the study serve 500,000 or more residential customers. The 45 ranked utilities ranked in the study represent all companies included in the study.
In the Lifestory Research America’s Most Trusted Study, consumers are asked about their trust in home based brands. Trust is measured through the Lifestory Research Net Trust Quotient Score in which every brand can be divided into three categories: “advocates,” a customer who feels a significant trust toward the brand; “neutrals,” those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists,” who are skeptics with little, if any, trust in a specific brand.
About Lifestory Research®
Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.
About America’s Most Trusted®
America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.
© 2016 Lifestory Corporation. All rights reserved. America’s Most Trusted is a registered trademark of Lifestory Corporation.
* The materials on this Site are copyrighted and any unauthorized use of any materials may violate copyright, trademark, and other laws. No advertising or other promotional use can be made of the information shown here, information shown in any press releases, or any Lifestory Research survey results without the express prior written consent of Lifestory Research. A license agreement must be established between Lifestory Research and any brand or company in order for this information to be used for promotional purposes. Survey results for use by the media, including the ranking table or results, must be accompanied by a statement identifying Lifestory Research as the publisher and the study from which it originated as the source. The use of all Lifestory Research data and materials are subject to the Terms of Use. See Terms of Use and Legal Notice on Lifestory Research website.