RANKED: 2024 AMERICA’S MOST TRUSTED AIR FRYER BRAND
What are the Best Kitchen Air Fryer Brands?
Selecting the right air fryer is fundamental in creating delicious, healthier versions of your favorite fried foods. An air fryer is a revolutionary kitchen appliance that utilizes hot air circulation to cook food, producing a crispy exterior without excessive oil. It plays a transformative role in promoting a balanced approach to cooking.
Air fryers come in various models, each tailored for specific cooking needs. Larger capacity fryers are favored for preparing family-sized portions, while compact models are ideal for smaller households. Some fryers come with programmable settings for precise control over cooking temperatures and times.
Trust in a brand's reputation is significant when consumers choose an air fryer. They seek out brands known for their innovation, efficiency, and reliability. Recognizable names in the kitchen appliance industry often inspire confidence, as they have established a history of producing high-quality and dependable air fryers.
So, which brands are considered the most trusted air fryers according to consumers? These brands consistently deliver on their promises, providing air fryers with exceptional cooking results, ease of use, and reliability.
The 2024 America’s Most Trusted Study
Since its inception more than a decade ago, America's Most Trusted® has been a guiding force for brands in comprehending the impact of trust on consumer purchasing decisions. Successful brands inherently recognize the pivotal role of consumer trust in their achievements. With annual updates unveiled in January, this study has become the definitive measure of brand trust.
To ensure customers' loyalty, brand trust is essential. Consumers are more likely to purchase an air fryer brand when they trust it to deliver its promises. The development of brand trust with customers is crucial to ensuring their return and retaining their long-term commitment to the air fryer brand product.
The results of the America's Most Trusted® studies are released every year. A total of 75 specific product studies are conducted annually, surveying thousands of consumers about their feelings about different brands and products. This study uses our Net Trust Quotient Score to assess people's trust in specific brands.
As a metric, Net Trust Quotient Scores (NTQS) are calculated by measuring customers' trust toward a specific product brand. The NTQS allows a product to be compared to its competitor brands to determine if it meets customer expectations. This trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards.
What are the top air fryer brands people trust the most? To answer this question, the top air fryer brands were rated in the America’s Most Trusted Study. The study aims to identify the air fryer brands people trust by asking them to rate each brand within the product category.
2024 America’s Most Trusted Air Fryer Brand
The Lifestory Research 2024 America’s Most Trusted® Air Fryer Study found Ninja to be the most trusted brand among people considering the purchase of an air fryer. With the Net Trust Quotient Score of 116.3, Ninja had the highest trust rating among the most popular air fryer brands.
Based on the result of the study, the most trusted air fryer brands were Ninja, Cuisinart, Instant, Philips, Black+Decker, Chefman, Bella, Hamilton Beach, and Proctor-Silex. Ninja received the best reviews and trust ratings among the most popular air fryer brands as judged by consumers.
The Lifestory Research 2024 America’s Most Trusted® Air Fryer ranking is based on 2,275 opinions of people surveyed in the United States over the last 12 months. Brands included in the final ranking were nationally recognized by people actively shopping for an air fryer. Trust is a direct measure of how people rank the quality of air fryers, review and evaluate the quality of an air fryer, and report their customer satisfaction with air fryer brands.
To be included in the final ranking, air fryer brands must have a certain level of brand awareness. Brands with low brand awareness were excluded from the rankings based on the study's criteria. Brands must have received enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error to be included in the final ranking of the air fryer brand study. This confidence level is necessary to ensure that the survey results accurately reflect the opinions of the surveyed population. The sample size must also be large enough to ensure the validity of the survey results. Therefore, the study excluded air fryer brands that did not meet this condition.
The top air fryer brands ranked in the 2024 America’s Most Trusted® air fryer study is listed below.
TOP 9 Ranked Air Fryer Brands – 2024 Study
| 1 | Ninja | 116.3 | ★★★★★ |
| 2 | Cuisinart | 114.5 | ★★★★★ |
| 3 | Instant | 104.0 | ☆☆☆ |
| 4 | Philips | 95.9 | ☆☆ |
| 5 | Black+Decker | 95.8 | ☆☆ |
| 6 | Chefman | 95.7 | ☆☆ |
| 7 | Bella | 94.8 | ☆☆ |
| 8 | Hamilton Beach | 94.0 | ☆☆ |
| 9 | Proctor-Silex | 90.1 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized air fryer brands in the market. In the study, consumers rate the quality of the air fryer brand, their likelihood of recommending the air fryer to others, how favorable they feel about the brand behind the air fryer, how they rate the reputation of the air fryer, and their trust in the air fryer brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Ninja:
Ninja is a brand of kitchen appliances, including air fryers, owned by SharkNinja Operating LLC. The company is headquartered in Needham, Massachusetts. Ninja air fryers are known for their innovative features and multi-functionality, offering users the ability to cook with less oil while achieving crispy and delicious results.Cuisinart:
Cuisinart is a brand of kitchen appliances and cookware owned by Conair Corporation. The company was founded in 1971, and its headquarters is in Stamford, Connecticut. Cuisinart air fryers are part of the brand's diverse line of small kitchen appliances, known for their quality and versatility in preparing a variety of meals.Instant:
Instant is a brand known for its Instant Pot multi-cooker, and it has expanded its product line to include kitchen appliances such as air fryers. The company is headquartered in Ottawa, Ontario, Canada. Instant air fryers are designed to provide efficient and convenient cooking, utilizing rapid air technology to achieve crispiness with less oil.Philips:
Philips is a Dutch multinational conglomerate known for a range of products, including kitchen appliances. The company's headquarters is in Amsterdam, Netherlands. Philips air fryers are recognized for their patented Rapid Air technology, aiming to create healthier meals by frying them with minimal oil.Black+Decker:
Black+Decker is a brand of power tools, hardware, and home improvement products owned by Stanley Black & Decker. The brand originated in 1910, and its headquarters is in Towson, Maryland. Black+Decker air fryers are part of the brand's kitchen appliance lineup, offering users a way to prepare crispy and flavorful dishes with less oil.Chefman:
Chefman is a kitchen appliance brand known for its diverse range of products, including air fryers. The company is headquartered in Mahwah, New Jersey. Chefman air fryers are designed to provide a healthier cooking alternative, using air circulation technology to achieve the desired texture and taste without excessive oil.Bella:
Bella is a brand of kitchen appliances owned by Sensio Inc. The company is headquartered in Montreal, Quebec, Canada. Bella air fryers are part of the brand's portfolio, offering users a convenient and energy-efficient way to fry, roast, and bake with hot air circulation.Hamilton Beach:
Hamilton Beach is a brand of small kitchen appliances, including air fryers, owned by Hamilton Beach Brands, Inc. The company originated in 1910 and is headquartered in Glen Allen, Virginia. Hamilton Beach air fryers are designed to provide a healthier cooking option, utilizing air frying technology for crispy and tasty results.Proctor-Silex:
Proctor-Silex is a brand of kitchen appliances, including air fryers, owned by Hamilton Beach Brands, Inc. The brand offers affordable and practical kitchen solutions. Proctor-Silex air fryers aim to provide users with a simple and efficient way to cook with hot air, producing crispy and golden results.
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