Best Air Fryer Brands

Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study

The air fryer has surged in popularity, evolving from a novelty into an essential kitchen appliance for those mindful of their health. This innovative device allows users to enjoy crispy, flavorful meals with minimal oil, striking a perfect balance between indulgence and health. Its impressive capabilities—rapid cooking, energy efficiency, and versatility for baking, roasting, and dehydrating—make it a valuable asset for modern cooks. As many consumers focus on healthier dining options, air fryers have earned a spot at the forefront of culinary trends.

Yet purchasing decisions are not solely based on features; the element of brand trust plays a significant role. In a saturated market, a brand's reputation can heavily influence a consumer’s confidence. Buyers often prefer brands that demonstrate reliability and consistent performance, leading to a deeper sense of loyalty. This relationship between trust and purchasing behavior is critical for manufacturers who aim to establish and sustain a loyal customer base.

To delve into the dynamics of brand trust within the air fryer market, we will analyze data from America’s Most Trusted® study. This extensive survey sheds light on consumer sentiments, identifying which air fryer brands resonate most effectively with shoppers and the reasons behind their preferences. By examining these insights, we aim to uncover how brand trust impacts consumer choices and what this means for manufacturers looking to connect with buyers.

The 2025 America’s Most Trusted Study

For over a decade, the America’s Most Trusted® study has emerged as a crucial instrument for brands striving to understand the intricate relationship between consumer trust and purchasing behavior. This annual study, which releases its findings every January, highlights how integral trust is to a brand's success, serving as a barometer for consumer sentiment in an ever-competitive marketplace.

What companies do people see as trustworthy? What are the most trustworthy brands?   What are the top companies and brands people trust the most? At the heart of this research lies the understanding that trust is a cornerstone of customer loyalty. When consumers feel confident in a brand—say, for an air fryer—they are more inclined to purchase, often choosing it over competitors. This trust drives immediate sales and fosters long-term brand allegiance, making it vital for companies to cultivate and maintain that trust through consistent performance and accountability.

The America’s Most Trusted® study evaluates consumer perceptions of a broad range of products, conducting approximately 75 distinct product surveys each year. These surveys capture insights from thousands of participants, revealing their attitudes toward various brands. The Net Trust Quotient Score (NTQS) is central to this analysis, a metric designed to quantify trust levels associated with specific brands. This score enables brands to benchmark their trustworthiness against competitors, offering valuable insights into whether they are meeting consumer expectations.

So, which air fryer brands come out on top regarding consumer trust? The study systematically ranks these brands by soliciting direct feedback from participants, providing a clear view of where each stands within the crowded market of kitchen appliances. By leveraging this data, companies can better understand consumer priorities and enhance their strategies to build stronger, trust-based customer relationships.

2025 America’s Most Trusted Air Fryer Brand

The Lifestory Research 2025 America’s Most Trusted® Air Fryer Study has named Ninja the most trusted air fryer brand among consumers considering a purchase. With a Net Trust Quotient Score of 117.2, Ninja secured the highest trust rating across the leading air fryer brands, marking the second consecutive year it has earned this distinction.

Ninja earned top reviews and trust ratings from consumers, surpassing other popular air fryer brands in consumer confidence and satisfaction.

The Lifestory Research 2025 America’s Most Trusted® Air Fryer ranking is based on feedback from 3,061 U.S. consumers surveyed over the past 12 months. Brands included in the ranking were nationally recognized by individuals actively shopping for air fryers. The air fryers rated in the study were Ninja, Cuisinart, Philips, Hamilton Beach, Black+Decker, and Proctor-Silex.Trust is determined by how consumers assess air fryer quality, customer satisfaction, and their experiences with the brands.

Below is the list of top-ranked air fryer brands in the 2025 America’s Most Trusted® Air Fryer Study.

TOP 6 Ranked Air Fryer Brands – 2025 Customer Ratings

1Ninja117.2★★★★★
2Cuisinart116.5★★★★★
3Philips105.9☆☆☆
4Hamilton Beach103.7☆☆
5Black+Decker101.7☆☆
6Proctor-Silex93.9☆☆

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. 

Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence!  See the results of 75 different product studies here.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized air fryer brands in the market. Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.

  1. Ninja
    Ninja is a popular kitchen appliance brand owned by SharkNinja Operating LLC, headquartered in Needham, Massachusetts. Known for its innovation and multi-functional designs, Ninja has become a leader in air fryer technology. Its air fryers are notably recognized for delivering crispy meals with minimal oil. Many of Ninja’s models feature versatile cooking functions, allowing users to air fry, bake, roast, dehydrate, and even reheat, making them highly adaptable for a variety of recipes. With their user-friendly features and sleek designs, Ninja air fryers are built to provide quick, convenient, and healthier cooking solutions for busy households.

  2. Cuisinart
    Cuisinart, founded in 1971 and headquartered in Stamford, Connecticut, is a trusted name in kitchen appliances and cookware, now owned by Conair Corporation. The brand's air fryers are designed with quality and versatility in mind, offering home cooks an efficient way to prepare everything from crispy fries to roasted vegetables. Cuisinart’s air fryers typically feature adjustable temperature controls and timers, ensuring precise cooking results with less oil. Known for their durability and ease of use, Cuisinart air fryers are a popular choice for those seeking a high-performance appliance that can handle various meal prep tasks.

  3. Philips
    Philips, a multinational company based in Amsterdam, Netherlands, has long been a pioneer in home appliances, including air fryers. Philips air fryers stand out for their patented Rapid Air Technology, which circulates hot air to cook food with minimal oil, making it possible to enjoy healthier meals without compromising taste or texture. The brand’s air fryers are designed to be user-friendly, with many models featuring presets for popular dishes and easy-to-use digital controls. Philips is widely regarded as one of the leading brands in the air fryer market, particularly for those looking for an efficient and healthier way to cook without the need for deep frying.

  4. Hamilton Beach
    Hamilton Beach, established in 1910 and headquartered in Glen Allen, Virginia, is known for its range of affordable and reliable small kitchen appliances, including air fryers. Hamilton Beach air fryers are designed with simplicity and practicality in mind, offering users a healthier alternative to traditional frying by using hot air to crisp food with little to no oil. The brand’s air fryers are typically equipped with intuitive controls and easy-to-clean parts, making them a solid option for consumers looking for a budget-friendly way to prepare healthier meals without sacrificing taste.

  5. Black+Decker
    Black+Decker, headquartered in Towson, Maryland, and owned by Stanley Black & Decker, is best known for its power tools and home improvement products, but the brand has also made a name for itself in the kitchen appliance market, including with air fryers. Black+Decker air fryers provide an affordable, reliable solution for creating crispy and flavorful meals using hot air circulation. While the brand’s air fryers may not offer as many high-end features as some competitors, they excel in providing basic, no-fuss cooking options for users seeking a straightforward air frying experience at a lower price point.

  6. Proctor-Silex
    Proctor-Silex, a brand under Hamilton Beach Brands, Inc., offers a range of economical kitchen appliances designed to simplify home cooking. Known for their practical, user-friendly designs, Proctor-Silex air fryers are an affordable option for consumers who want to enjoy healthier meals without the complexity of more advanced models. With easy-to-use controls and simple operation, these air fryers deliver crispy results with minimal oil, making them a solid choice for individuals or families looking for an efficient way to cook everyday meals with minimal effort.


  • Foundational Principles

    At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.

    By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.

    Core Principles of Quality Research

    We uphold several foundational principles that define top-tier consumer research:

    • Reliability: We ensure our research consistently produces accurate results.

    • Validity: Our methods guarantee we measure what we intend to measure.

    • Objectivity: We take great care to avoid bias throughout the research process.

    • Generalizability: Our findings can be applied to the larger population.

    Our Commitment to Excellence

    Lifestory Research adheres to these principles through a series of rigorous practices:

    • Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.

    • Standardized Survey Instruments: These ensure consistency and reliability in data collection.

    • Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.

    • Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.

    When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.

  • Rating Methodology

    What Is the America’s Most Trusted® Study?

    The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.

    How Does the Survey Work?

    Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.

    Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.

    The Importance of Brand Awareness

    An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.

    Sampling Methodology

    The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.

    The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.

    Calculating Trust Scores

    At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:

    • Advocates: Consumers who express strong trust in the brand.

    • Neutrals: Those who trust the brand but do not consider it superior to others.

    • Antagonists: Consumers with little to no trust in the brand.

    These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.

    Additional information about the study can be found on the survey methodology page of this website.

Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.

Types of Air Fryers

Air fryers come in a variety of types, each designed to meet different cooking needs, kitchen sizes, and user preferences. Here's an overview of the main types of air fryers:

1. Basket Air Fryers

  • Description: The most common and traditional design, with a basket that you place the food in and then slide into the fryer.

  • Features:

    • Typically features a pull-out basket with a handle for easy removal.

    • Food is placed directly in the basket, which circulates hot air around the food for crisping.

    • Often has a timer and temperature control.

  • Example Uses: Fries, chicken wings, veggies, and smaller batches of food.

  • Pros: Compact, easy to use, and great for single or smaller portions.

2. Oven-Style Air Fryers (Toaster Oven Air Fryers)

  • Description: These air fryers resemble a toaster oven, offering more versatile cooking options, including baking, broiling, and toasting, in addition to air frying.

  • Features:

    • Larger capacity than basket-style air fryers.

    • Multiple racks or trays for cooking larger batches or different foods at once.

    • Often come with additional functions like baking, grilling, or dehydrating.

  • Example Uses: Baking, roasting, toasting, and air frying larger meals or multi-course dishes.

  • Pros: Versatile, ideal for families or larger meals, and often includes additional cooking functions.

3. Paddle (Stir-Crazy) Air Fryers

  • Description: These air fryers feature a built-in rotating paddle that automatically stirs or flips the food during cooking.

  • Features:

    • The paddle helps ensure even cooking by constantly turning or tossing the food.

    • Typically requires less user intervention, as the food is automatically stirred.

  • Example Uses: Cooking fries, chicken, or other foods that need regular flipping or stirring.

  • Pros: Hands-free cooking, good for foods that benefit from frequent agitation (like fries or nuggets).

4. Air Fryer Oven Combos

  • Description: Multi-functional appliances that combine the features of both an air fryer and a convection oven or rotisserie.

  • Features:

    • Can include features like a rotisserie spit, convection oven, dehydrator, and more, in addition to air frying.

    • Often larger with multiple cooking racks and settings.

  • Example Uses: Roasting a chicken, baking pizza, dehydrating fruit, or making crispy fries.

  • Pros: Extremely versatile, saves space by combining multiple functions into one appliance.

5. Slimline or Compact Air Fryers

  • Description: Smaller versions of traditional air fryers, designed for those with limited kitchen space or for preparing smaller portions.

  • Features:

    • Smaller cooking capacity, typically for 1-2 servings.

    • More compact footprint, which is great for small kitchens or apartments.

  • Example Uses: Cooking snacks, smaller meals, or single servings of fries or chicken.

  • Pros: Space-saving, ideal for individuals or couples.

6. Smart Air Fryers (Wi-Fi Enabled)

  • Description: These air fryers come with smart technology features, allowing you to control them remotely via a smartphone app or through voice assistants like Alexa or Google Assistant.

  • Features:

    • Wi-Fi or Bluetooth connectivity to monitor and control the air fryer remotely.

    • Can receive notifications, access recipes, and allow you to adjust settings via an app.

  • Example Uses: Scheduling cooking times, controlling settings from a distance, or browsing recipes.

  • Pros: Convenient and customizable, especially for busy people or tech enthusiasts.

7. Pressure Cooker and Air Fryer Combo (Instant Pot Air Fryer)

  • Description: These hybrid appliances combine the pressure cooking capabilities of an Instant Pot or pressure cooker with the air frying function.

  • Features:

    • A lid or attachment that allows the device to function as both a pressure cooker and an air fryer.

    • Offers versatility for pressure cooking, sautéing, and air frying in a single appliance.

  • Example Uses: Cooking meats with pressure, followed by air frying to crisp the exterior, or making stews and then air frying vegetables.

  • Pros: Multi-functional, saves space, and enhances cooking flexibility.

8. Rotisserie Air Fryers

  • Description: Air fryers with a rotisserie function that allow you to cook whole chickens or other large cuts of meat.

  • Features:

    • Comes with a rotisserie spit or rack for cooking whole chickens, roasts, or skewers.

    • Uses air frying to produce a crispy exterior while keeping the inside tender.

  • Example Uses: Roasting a whole chicken, cooking large meats or kebabs.

  • Pros: Perfect for cooking larger cuts of meat with a crispy finish, adds rotisserie-style cooking to your kitchen.

9. Dual-Basket or Multi-Basket Air Fryers

  • Description: These air fryers feature two separate baskets, allowing you to cook two different foods simultaneously at different temperatures and times.

  • Features:

    • Each basket operates independently, offering more flexibility for multi-course meals.

    • Some models even allow syncing the cooking times of both baskets for dishes that need to finish at the same time.

  • Example Uses: Cooking two different foods at once (like fries in one basket and chicken wings in the other).

  • Pros: Increased efficiency, great for meal prepping or preparing different foods simultaneously.

10. Air Fryer with Dehydrator Function

  • Description: These air fryers include a dehydration function, allowing you to dry fruits, vegetables, and meats in addition to air frying.

  • Features:

    • Equipped with a setting to control low temperatures and fan speed, essential for dehydrating food.

    • Can function as both an air fryer and a dehydrator.

  • Example Uses: Dehydrating fruits, vegetables, and jerky.

  • Pros: Two-in-one functionality, great for those who want to make their own dried snacks.

11. Commercial Air Fryers

  • Description: These air fryers are designed for high-volume use, typically found in restaurants, cafes, and catering businesses.

  • Features:

    • Larger capacities and stronger motors for consistent high-volume cooking.

    • More robust construction for continuous, high-frequency use.

  • Example Uses: Preparing large quantities of food, such as fries, wings, or other fried items.

  • Pros: Built to last, great for commercial kitchens.

Conclusion:

The right air fryer for you depends on your cooking needs, space, and how much food you want to prepare at once. If you're cooking for a family or need versatility, an oven-style air fryer or a dual-basket air fryer might be ideal. For smaller kitchens or single servings, a compact or basket-style air fryer may be the best choice. Multi-functional models, like smart or pressure cooker combos, add extra flexibility for users seeking more than just air frying capabilities.