RANKED: 2024 AMERICA’S MOST TRUSTED CABINET BRAND 

What are the Best Cabinet Brands? 

Kitchen cabinets take center stage in kitchen design, demanding careful attention when undertaking a significant renovation project or shopping for a home. Cabinets are a lasting fixture in your home, noticed by everyone. Cabinets provide an excellent opportunity to show off your style and make a statement in your home. The right cabinets can completely transform the look of your kitchen and elevate your design. Additionally, it is essential to consider the cabinets' material, color, style, hardware, and utility to ensure they are stylish and functional. With so many choices, how can you choose the best cabinet brand?

The 2024 America’s Most Trusted Study

To assist brands to understand the markets they serve more clearly, Lifestory Research established the America’s Most Trusted® study. The America’s Most Trusted® study was begun in 2011 to understand better how trust plays a role when people shop for a product and is now the definitive ranking of brand trust. 

Brand trust denotes customers' confidence in a brand's ability to fulfill its commitments. Fostering and sustaining brand trust is indispensable for maintaining customer loyalty. When consumers trust a brand, they exhibit heightened confidence in purchasing and recommending it to their peers. Furthermore, brand trust is instrumental in cultivating customer loyalty, as individuals are more inclined to stick with a brand they trust. It acts as a bedrock for repeat business, spurs organic referrals, and nurtures positive perceptions of the company.

Annually, Lifestory Research releases the latest findings from the America’s Most Trusted® study. Our team conducts over 75 distinct product studies annually, gathering feedback from thousands of individuals regarding their perceptions and interactions with various brand products. Utilizing our rigorously validated Net Trust Quotient Score, the study gauges the level of trust individuals place in specific brands when making product selections.

To determine whether a product meets customer expectations compared to competitor brands, the Net Trust Quotient Score (NTQS) measures customers' trust in a specific brand within a particular product category. This trust metric is designed to provide consumer-driven data insights utilizing social and opinion science research practices that adhere to the highest quality consumer research standards.

What are the top cabinet brands people trust the most? To answer this question, the top cabinet brands were rated in the America’s Most Trusted Study. The study aims to identify the cabinet brands people trust the most by asking them to rate each brand within the product category.

2024 America’s Most Trusted Cabinet Brand

Thomasville is the most trusted brand among those considering purchasing cabinetry, according to the Lifestory Research 2024 America's Most Trusted Cabinet Study. The Lifestory Research 2024 America’s Most Trusted® Cabinet ranking is based on 4,092 opinions of people surveyed in the United States over the last 12 months.  

Thomasville received the highest reviews and trust ratings among the most popular cabinet brands. With the Net Trust Quotient Score of 108.2, Thomasville had the highest trust rating among the most popular cabinet brands.  

The most trusted cabinet brands, in order, were Thomasville, MasterCraft, Kitchen Craft, Hampton Bay, American Woodmark, KraftMaid, Quaker Maid, Quality Cabinets, Timberlake, Merillat, Allen + Roth, Glacier Bay, Bruce, Crown Point Cabinetry, Decora, Wellborn, and Aristokraft.

To be considered in our cabinet rankings, a brand must have a certain level of consumer recognition. This means that people should know about the cabinet brand and have formed opinions about it. If a cabinet brand lacks this recognition or enough feedback, it won't be included in our rankings. To make it into the rankings, a cabinet brand needs to have received many responses in our surveys. This is crucial for ensuring the accuracy of our results. 

We use a rigorous statistical approach, requiring a 95% confidence level with no more than a 3% margin of error. This means we can be highly confident that our consumer opinions reflect those of the surveyed population. In addition, we ensure that our sample size is large enough to guarantee the validity and reliability of the cabinet survey results. This ensures that our cabinet rankings are based on solid data and provides consumers and industry professionals with valuable insights.

The table below shows the cabinet rankings among the top brands in the 2024 America’s Most Trusted® study. 

TOP 17 Ranked Cabinet Brands – 2024 Study

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

The America’s Most Trusted® study is an annual study examining brand trust across many product categories.  Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.  

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys cabinet shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized cabinet brands in the market. In the study, consumers rate the quality of the cabinet brand, their likelihood of recommending the cabinet to others, how favorable they feel about the brand behind the cabinet, how they rate the reputation of the cabinet, and their trust in the cabinet brand.

Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.

1. Thomasville:
   Thomasville Cabinetry is a brand specializing in kitchen and bathroom cabinets. The brand is owned by MasterBrand Cabinets, Inc., which is a subsidiary of Fortune Brands Home & Security. Thomasville's headquarters is in Jasper, Indiana. The brand has a long history dating back to 1904 and is known for its commitment to quality craftsmanship and innovative designs.

2. MasterCraft:
   MasterCraft is a brand that offers a variety of home improvement products, including cabinets. The brand is owned by Menard, Inc., one of the largest home improvement retailers in the United States. Menard's headquarters is in Eau Claire, Wisconsin. MasterCraft provides a range of cabinet options for different areas of the home.

3. Kitchen Craft:
   Kitchen Craft is a brand of cabinetry known for its custom and semi-custom designs. The brand is part of the MasterBrand Cabinets, Inc. family and is headquartered in Winnipeg, Manitoba, Canada. Kitchen Craft has been in operation since 1972, offering a wide range of cabinet styles to suit various home aesthetics.

4. Hampton Bay:
   Hampton Bay is a proprietary brand of kitchen cabinets and other home furnishings sold exclusively at The Home Depot. The brand offers a range of styles and finishes to accommodate different design preferences. The Home Depot, founded in 1978, is headquartered in Atlanta, Georgia.

5. American Woodmark:
   American Woodmark Corporation is a major manufacturer of kitchen and bath cabinets. The company's headquarters is in Winchester, Virginia. American Woodmark has been in operation since 1980 and is known for its diverse product lines and commitment to sustainability in cabinet manufacturing.

6. KraftMaid:
   KraftMaid is a brand of cabinetry owned by Masco Corporation. The brand's headquarters is in Middlefield, Ohio. KraftMaid, founded in 1969, is a leading manufacturer of semi-custom cabinets, offering a wide range of options to meet the needs of various home styles.

7. Quaker Maid:
   Quaker Maid is a brand of cabinetry that provides custom and semi-custom options for kitchens and other living spaces. The brand is part of the Elkay Manufacturing Company, which is headquartered in Oak Brook, Illinois. Elkay has been in operation since 1920, and Quaker Maid is known for its quality craftsmanship.

8. Quality Cabinets:
   Quality Cabinets is a brand owned by Masco Corporation, specializing in kitchen and bath cabinetry. The brand's headquarters is in Duncanville, Texas. Quality Cabinets offers a range of products and styles to cater to different design preferences and budgets.

9. Timberlake:
   Timberlake Cabinetry is a brand owned by American Woodmark Corporation, focusing on kitchen and bath cabinets. The brand's headquarters is in Winchester, Virginia. Timberlake is known for its commitment to sustainability and offers a variety of cabinet styles to meet diverse customer preferences.

10. Merillat:
    Merillat is a brand of kitchen and bath cabinets owned by Masco Corporation. The brand's headquarters is in Ann Arbor, Michigan. Merillat has been in operation since 1946, providing a wide range of cabinet solutions with a focus on quality and innovation.

11. Allen + Roth:
    Allen + Roth is a private brand offering home improvement products, including cabinets, exclusively at Lowe's. Lowe's, founded in 1946, is headquartered in Mooresville, North Carolina. Allen + Roth cabinets provide a variety of styles and finishes for different home design needs.

12. Glacier Bay:
    Glacier Bay is a brand known for its kitchen and bath cabinetry, sold exclusively at The Home Depot. The brand offers budget-friendly options with various styles and finishes. The Home Depot, founded in 1978, is headquartered in Atlanta, Georgia.

13. Bruce:
    Bruce is a brand specializing in hardwood flooring and kitchen cabinets. The brand is owned by Armstrong Flooring, Inc., which is headquartered in Lancaster, Pennsylvania. Bruce has a long history dating back to 1884 and is known for its quality wood products.

14. Crown Point Cabinetry:
    Crown Point Cabinetry is a brand that specializes in custom cabinets, particularly known for its craftsmanship in traditional and period-style designs. The brand is privately owned and headquartered in Claremont, New Hampshire. Crown Point Cabinetry has been crafting custom cabinets since 1979.

15. Decora:
    Decora is a brand of cabinetry owned by MasterBrand Cabinets, Inc. The brand's headquarters is in Jasper, Indiana. Decora offers semi-custom and custom cabinets known for their quality construction and extensive design options.

16. Wellborn:
    Wellborn Cabinet, Inc. is a family-owned brand specializing in kitchen and bath cabinets. The company's headquarters is in Ashland, Alabama. Wellborn has been in operation since 1961, and the brand is known for its commitment to quality and innovation in cabinetry.

17. Aristokraft:
    Aristokraft is a brand of cabinetry owned by MasterBrand Cabinets, Inc. The brand's headquarters is in Jasper, Indiana. Aristokraft offers a range of affordable cabinet solutions with various styles and finishes to suit different design preferences.

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