Best Cabinet Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
When it comes to home renovations, few elements hold as much significance as kitchen cabinets. These fixtures are more than mere storage solutions; they set the tone for the entire kitchen, impacting aesthetics, functionality, and even the overall value of a home. Consumers increasingly seek cabinets that boast features like durable materials, customizable designs, and smart storage solutions, all of which enhance not just the appearance of their space but also its efficiency. As homeowners embark on this transformative journey, understanding which kitchen cabinets align with their needs and preferences becomes paramount.
Yet, amid the myriad options available, brand trust is a crucial factor influencing consumer decision-making. In an era where product quality and longevity are often questioned, shoppers gravitate towards brands with a reputation for reliability and integrity. This trust can dictate everything from product selection to post-purchase satisfaction, with consumers favoring well-known brands over lesser-known alternatives. As kitchen cabinets represent a significant investment, buyers are particularly cautious, looking for reassurance that they are making a sound choice that will serve them well for years.
To delve deeper into the intricate relationship between brand trust and kitchen cabinet purchasing decisions, we turn to the America’s Most Trusted® study. This comprehensive research initiative aims to shed light on how consumers perceive kitchen cabinet brands and the trust factors that drive their choices. By examining the findings of this study, we can gain valuable insights into which brands resonate most strongly with consumers, uncovering the nuances that define trust in this pivotal sector. Join us as we explore the results and their implications for consumers and manufacturers in the ever-evolving kitchen design landscape.
The 2025 America’s Most Trusted Study
What are the most trustworthy brands in America? What companies do people see as trustworthy? What are the top brands people trust the most? To illuminate the landscape of consumer trust, Lifestory Research launched the America’s Most Trusted® study in 2011. This pivotal research initiative aims to dissect trust’s intricate role in consumer purchasing behavior, making it a cornerstone for brands seeking to navigate the complexities of the modern marketplace. Over the years, the study has evolved into a definitive ranking system that provides invaluable insights into how trust influences decisions across various product categories, including kitchen cabinets.
At its core, brand trust encapsulates consumers' confidence in a brand’s ability to deliver on its promises. This trust is not merely a marketing buzzword but a fundamental aspect underpinning customer loyalty. When consumers feel assured of a brand’s reliability and quality, they are more likely to make a purchase and recommend the brand to friends and family. This cycle of trust cultivates repeat business and fosters positive brand perceptions, creating a loyal customer base that can significantly enhance a brand's market standing.
Each year, Lifestory Research publishes the latest findings from the America’s Most Trusted® study, drawing on a wealth of data from over 75 distinct product studies. By collecting feedback from thousands of participants, the research team gauges consumers' perceptions and interactions with various brands. Central to this evaluation is the Net Trust Quotient Score (NTQS), a meticulously crafted metric measuring individuals’ trust in specific brands within a given product category.
This score employs rigorous social and opinion science methodologies, ensuring high standards of consumer research. In the quest to identify which kitchen cabinet brands consumers trust the most, the study invites participants to evaluate and rank these brands, shedding light on the key players in the market. As we delve into the findings, we will uncover which brands stand out as the most trusted and what that means for consumers in their kitchen cabinet journey.
2025 America’s Most Trusted Cabinet Brand
According to the Lifestory Research 2025 America's Most Trusted Cabinet Study, Thomasville is the most trusted brand among those considering purchasing cabinetry. The Lifestory Research 2025 America’s Most Trusted® Cabinet ranking is based on 4,441 opinions of people surveyed in the United States over the last 12 months. Thomasville received the highest reviews and trust ratings among the most popular cabinet brands, with a Net Trust Quotient Score of 108.7. This is the second year in a row in which consumers rated Thomasville as the most trusted cabinet brand in the annual study.
The study included the cabinet brands Thomasville, Henrybuilt, Timberlake, American Woodmark, MasterCraft, Medallion, UltraCraft, Kitchen Craft, Wellborn, Hampton Bay, KraftMaid, Aristokraft, and Merillat.
The table below shows the cabinet rankings among the top brands in the 2025 America’s Most Trusted® study.
TOP 13 Ranked Cabinet Brands – 2025 Customer Ratings
| 1 | Thomasville | 108.7 | ★★★★★ |
| 2 | Henrybuilt | 104.0 | ☆☆☆ |
| 3 | Timberlake | 103.8 | ☆☆☆ |
| 4 | American Woodmark | 103.8 | ☆☆☆ |
| 5 | MasterCraft | 103.5 | ☆☆ |
| 6 | Medallion | 102.2 | ☆☆ |
| 7 | UltraCraft | 101.3 | ☆☆ |
| 8 | KItchen Craft | 101.1 | ☆☆ |
| 9 | Wellborn | 100.1 | ☆☆ |
| 10 | Hampton Bay | 99.6 | ☆☆ |
| 11 | KraftMaid | 99.5 | ☆☆ |
| 12 | Aristokraft | 98.9 | ☆☆ |
| 13 | Merillat | 98.8 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys cabinet shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized cabinet brands in the market.
Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
Thomasville
Thomasville Cabinetry specializes in kitchen and bathroom cabinets and is owned by MasterBrand Cabinets, Inc., a subsidiary of Fortune Brands Home & Security. With headquarters in Jasper, Indiana, Thomasville has a history dating back to 1904. The brand offers a range of cabinet styles and emphasizes quality craftsmanship and innovative design features.
Henrybuilt
Henrybuilt is focused on premium, custom cabinetry, with a commitment to integrating practical storage solutions into their designs. The brand positions itself within the high-end market, aiming to meet the needs of homeowners and designers who prioritize both functionality and aesthetic considerations.
Timberlake
Timberlake Cabinetry is a subsidiary of American Woodmark Corporation and is based in Winchester, Virginia. This brand provides kitchen and bath cabinets with an emphasis on sustainability. Timberlake offers a variety of styles to cater to different consumer preferences, reflecting its commitment to eco-friendly practices.
American Woodmark
American Woodmark Corporation, also headquartered in Winchester, Virginia, is a manufacturer of kitchen and bath cabinets. Founded in 1980, the company offers a wide range of products designed to meet various consumer needs, with a particular focus on sustainable manufacturing practices.
MasterCraft
MasterCraft is part of Menard, Inc., one of the largest home improvement retailers in the U.S., and operates from Eau Claire, Wisconsin. The brand offers a selection of cabinetry options designed for different areas of the home, appealing to a range of consumer preferences and budgets.
Medallion
Medallion Cabinetry offers customizable options and materials aimed at homeowners looking to create tailored cabinetry solutions. The brand is known for its focus on quality construction, catering to those interested in both design and durability.
UltraCraft
UltraCraft specializes in both custom and semi-custom cabinetry, focusing on modern design and efficient use of space. The brand aims to address the needs of homeowners looking for contemporary cabinetry solutions that fit various lifestyles.
Kitchen Craft
Kitchen Craft is part of the MasterBrand Cabinets, Inc. family and is headquartered in Winnipeg, Manitoba, Canada. Since 1972, the brand has provided custom and semi-custom cabinetry, offering a variety of styles to meet diverse consumer tastes.
Wellborn
Wellborn Cabinet, located in Ashland, Alabama, is a family-owned business that has operated since 1961. The company specializes in kitchen and bath cabinets and focuses on quality and innovation in its product offerings.
Hampton Bay
Hampton Bay is a proprietary brand available exclusively at The Home Depot. It offers a variety of kitchen cabinets and home furnishings in a range of styles and finishes designed to meet different consumer needs and preferences.
KraftMaid
KraftMaid is owned by Masco Corporation and is based in Middlefield, Ohio. The brand has been a significant player in the semi-custom cabinet market since 1969, offering a range of styles and finishes to address homeowners' various design needs.
Aristokraft
Aristokraft is another brand under MasterBrand Cabinets, Inc., which has its headquarters in Jasper, Indiana. The brand focuses on providing budget-friendly cabinetry solutions in various styles and finishes, catering to consumers looking for economical options.
Merillat
Merillat, part of Masco Corporation and headquartered in Ann Arbor, Michigan, has been in operation since 1946. The brand provides a variety of kitchen and bath cabinet solutions, focusing on quality construction and a broad range of design choices for consumers.
-
Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
-
What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.