RANKED: 2024 AMERICA’S MOST TRUSTED CEILING FAN BRAND
What are the Best Ceiling Fan Brands?
A visually appealing ceiling fan can elevate any room's ambiance and contribute to energy savings. Various elements contribute to a fan's distinctiveness, such as its material composition, blade design, lighting features, color options, and control mechanisms. With the abundance of choices available in the market, differentiating between fans can be challenging for buyers. Many consumers rely on brand reputation as a primary factor to streamline their search for a new ceiling fan. The question arises: which ceiling fan brand stands out best?
2024 America’s Most Trusted Study
Since its launch over a decade ago, America's Most Trusted® has sought to aid brands in better understanding how trust affects people's shopping decisions. Successful brands need to understand how consumer trust impacts their business outcomes. It is considered the definitive ranking of brand trust in the market and is eagerly awaited every year, with updated results published in January.
Brand trust is a customer's confidence in a ceiling fan brand's ability to fulfill its commitments. Establishing and nurturing this trust is essential for ensuring customer return. When consumers trust a ceiling fan brand, they demonstrate greater confidence in purchasing and recommending it. Additionally, brand trust is instrumental in cultivating customer loyalty, as customers are more likely to remain devoted to a trusted ceiling fan brand.
Lifestory Research shares the most recent results of America's Most Trusted® every year. Every year, we survey thousands to learn about their perceptions and experiences with specific brands. Net Trust Quotient Scores determine how much consumers trust specific brands when shopping for products.
The Net Trust Quotient Score (NTQS) is a quantitative measure assessing the degree of trust consumers place in a particular brand within a specific product category. This metric is a valuable tool in evaluating whether a product aligns with customer expectations compared to competing brands. Rooted in social and opinion science research, the NTQS offers consumer-centric data insights, adhering rigorously to the highest standards of consumer research quality.
What are the top ceiling fan brands people trust the most? According to the America's Most Trusted Study, the top ceiling fan brands are the following. The study asked consumers to rank the brands they trust most. Ranks were determined by the number of consumers who trusted the brands. At the bottom of the list were the brands with the lowest scores.
2024 America’s Most Trusted Ceiling Fan
The Lifestory Research 2024 America’s Most Trusted® Ceiling Fan Study found Hunter to be the most trusted brand among people considering the purchase of a ceiling fan. Hunter received the best reviews and trust ratings among the most popular ceiling fan brands as judged by consumers. Hunter has ranked as the most trusted brand in the annual study year in and year out. Brands that retain trust, especially in markets with fierce competition, demonstrate the depth of consumer trust for a brand such as Hunter.
The Lifestory Research 2024 America’s Most Trusted® Ceiling Fan ranking is based on 4,336 opinions of people surveyed in the United States over the last 12 months. With the Net Trust Quotient Score of 114.7, Hunter had the highest trust rating among the most popular ceiling fans. The most trusted ceiling fan brands, in order, were Hunter, Hampton Bay, Casablanca, Harbor Breeze, Westinghouse, Bigass, Emerson, and Craftmade.
To be included in the final ranking, ceiling fan brands must have a certain level of brand awareness. Brands with inadequate awareness and judgments were excluded from the ceiling fan rankings based on predefined criteria. Inclusion necessitated many survey responses to achieve a 95% confidence level with no more than a 3% margin of error. This rigorous standard ensures that the rankings accurately mirror the opinions of the surveyed population regarding the ceiling fan brands in the study.
The table below shows the ceiling fan rankings among the top ceiling fan brands in the 2024 America’s Most Trusted® study.
TOP 8 Ranked Ceiling Fan Brands – 2024 Study Ratings
| 1 | Hunter | 114.7 | ★★★★★ |
| 2 | Hampton Bay | 109.2 | ☆☆☆ |
| 3 | Casablanca | 105.3 | ☆☆ |
| 4 | Harbor Breeze | 103.0 | ☆☆ |
| 5 | Westinghouse | 102.4 | ☆☆ |
| 6 | Bigass | 100.0 | ☆☆ |
| 7 | Emerson | 98.1 | ☆☆ |
| 8 | Craftmade | 97.9 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys ceiling fan shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized ceiling fan brands in the US market. In the study, consumers rate the quality of the ceiling fan brand, their likelihood of recommending the ceiling fan to others, how favorable they feel about the brand behind the ceiling fan, how they rate the reputation of the ceiling fan, and their trust in the ceiling fan brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Hunter
Hunter is a well-known ceiling fan brand owned by Hunter Fan Company. The company was founded in 1886 and is headquartered in Memphis, Tennessee. Hunter is among the oldest and most respected ceiling fan manufacturers, known for its quality craftsmanship and innovative designs.Hampton Bay
Hampton Bay is a ceiling fan brand exclusively sold by The Home Depot. Hampton Bay provides various home products as a store brand, including ceiling fans.Casablanca
Casablanca is a premium ceiling fan brand known for its elegant and high-quality fans. Hunter Fan Company owns the brand and operates as a subsidiary. Casablanca has operated since 1974, offering fans sophisticated designs and advanced features.Harbor Breeze
Harbor Breeze is a ceiling fan brand sold exclusively by Lowe's. As a store brand, Harbor Breeze provides various home products, including ceiling fans. Lowe's, founded in 1946 and headquartered in Mooresville, North Carolina, USA, is a major home improvement retailer.Westinghouse
Westinghouse is a well-established brand in various electrical products, including ceiling fans. Westinghouse Electric Corporation, the parent company, was founded in 1886 and is headquartered in Pittsburgh, Pennsylvania. Westinghouse has a long history of innovation in the electrical industry.Bigass
Big Ass Fans, now known as Big Ass Solutions, is a company that produces not only ceiling fans but also industrial and commercial fans. Founded in 1999 and headquartered in Lexington, Kentucky, USA, the company is known for its large, energy-efficient fans.Emerson
Emerson is a ceiling fan brand under Emerson Electric Co. Founded in 1890 and headquartered in Ferguson, Missouri, USA, Emerson Electric is a multinational company with a diversified portfolio, including ceiling fans. Emerson fans are recognized for their quality and performance.Craftmade
Craftmade is a ceiling fan brand known for its diverse range of fans and lighting fixtures. Lighting New York owns the brand and has been in operation since 1985. Craftmade products are known for their craftsmanship and attention to design detail.
Read these posts to learn more about brand trust