Best Ceiling Fan Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
A stylish ceiling fan can enhance any room’s atmosphere while also helping save on energy costs. Key elements that set fans apart include their material, blade design, lighting options, color choices, and control features. With so many options, choosing the right ceiling fan can overwhelm consumers. Many buyers turn to brand reputation as a key deciding factor to simplify their search.
Brand trust is crucial when selecting a ceiling fan, as consumers often seek assurance in the quality and reliability of their purchase. A well-established brand with a solid reputation can instill confidence in buyers, making them feel more comfortable investing in a product that will last. Many consumers look for reviews, recommendations, and warranty offerings to gauge a brand's commitment to customer satisfaction. When shoppers trust a brand, they are more likely to choose its products over lesser-known options, knowing they can count on durability, performance, and support if issues arise. This trust influences individual purchasing decisions and fosters brand loyalty, encouraging repeat business and positive word-of-mouth recommendations.
This raises an important question: which ceiling fan brand is the best?
2025 America’s Most Trusted Study
Since its inception over a decade ago, America's Most Trusted® has aimed to help brands understand the significant role trust plays in consumer shopping decisions. Recognizing that consumer trust directly influences business outcomes, this annual ranking has become the go-to source for assessing brand trust in the market, with eagerly anticipated results published every January.
Brand trust reflects a customer’s confidence in a ceiling fan brand’s ability to deliver on its promises. Building and maintaining this trust is crucial for encouraging repeat purchases. When consumers feel assured about a ceiling fan brand, they are not only more likely to buy from it but also to recommend it to others. Moreover, strong brand trust fosters customer loyalty, making shoppers more inclined to stick with a brand they trust.
Each year, Lifestory Research reveals the latest findings from America's Most Trusted® by surveying thousands of consumers to gather insights about their perceptions and experiences with various brands. The Net Trust Quotient Score (NTQS) quantifies the level of trust consumers have in specific brands when shopping for products. This metric provides a valuable framework for assessing how well a product meets customer expectations compared to its competitors. Grounded in social and opinion science, the NTQS offers consumer-focused insights that adhere to rigorous standards of research quality.
So, which ceiling fan brands do consumers trust the most? According to the America's Most Trusted Study, the top-ranked ceiling fan brands were determined by the number of consumers who expressed trust in them, providing a clear picture of brand reputation in this category.
2025 America’s Most Trusted Ceiling Fan
The Lifestory Research 2025 America’s Most Trusted® Ceiling Fan Study identified Hunter as the most trusted brand among consumers looking to purchase a ceiling fan. Consistently receiving top reviews and trust ratings, Hunter has maintained its position as the most trusted cieling fan brand for six consecutive years. In a highly competitive market, this enduring trust reflects the strong consumer confidence in Hunter.
The ranking is based on insights gathered from 3,672 consumers surveyed across the United States over the past year. With a Net Trust Quotient Score of 113.5, Hunter emerged as the leader among popular ceiling fan brands. Following Hunter, the most trusted brands included Bigass, Hampton Bay, Casablanca, Harbor Breeze, Westinghouse, Craftmade, and Emerson.
To be featured in the final ranking, ceiling fan brands must achieve a certain level of brand awareness. Brands that do not meet predefined criteria for recognition were excluded from the rankings. This stringent standard ensures that the rankings accurately represent the opinions of the surveyed population regarding the ceiling fan brands evaluated in the study.
According to independent consumer ratings research, what are the most trustworthy brands in America? What are the top ceiling fan brands people trust the most?
The table below shows the ceiling fan rankings among the top ceiling fan brands in the 2025 America’s Most Trusted® study.
TOP 8 Ranked Ceiling Fan Brands – 2025 Customer Ratings
1 | Hunter | 113.5 | ★★★★★ |
2 | Bigass | 109.3 | ☆☆☆ |
3 | Hampton Bay | 109.0 | ☆☆☆ |
4 | Casablanca | 104.0 | ☆☆ |
5 | Harbor Breeze | 103.7 | ☆☆ |
6 | Westinghouse | 100.3 | ☆☆ |
7 | Craftmade | 97.5 | ☆☆ |
8 | Emerson | 97.2 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
As part of the Lifestory Research America's Most Trusted® research study, Lifestory Research actively surveys ceiling fan shoppers throughout the United States throughout the year to gather consumer opinions about the most recognizable ceiling fan brands.
Here, we provide information about the brands in the 2025 America’s Most Trusted® study, presented in the order in which they ranked in the study.
Hunter
Hunter was founded in 1886 and is headquartered in Memphis, Tennessee. Hunter is among the oldest and most respected ceiling fan manufacturers, known for its quality craftsmanship and innovative designs.Bigass
Big Ass Fans, now known as Big Ass Solutions, was founded in 1999 and headquartered in Lexington, Kentucky. Carey Smith established the HVLS Fan Co. in 1999, with a name that directly reflected its flagship product: high volume, low speed fans. As the company grew, it became known for its unique offering. According to the company, after receiving numerous customer inquiries about “those big-ass fans,” Smith decided to officially change the company name to better resonate with its audience.Hampton Bay
Hampton Bay is a ceiling fan brand exclusively sold by The Home Depot. Hampton Bay provides various home products as a store brand, including ceiling fans.Casablanca
Casablanca is a respected ceiling fan brand founded in 1974, known for its high-quality craftsmanship and stylish designs. Based in the United States, the brand offers a range of fans that blend aesthetics with functionality, featuring energy-efficient motors, smart home compatibility, and integrated lighting options. With a focus on design excellence, Casablanca collaborates with renowned designers and provides various finishes and styles to suit diverse home décors. As part of the Hunter Fan Company, Casablanca has built a strong reputation for durability and performance, making it a popular choice among homeowners and interior designers.Harbor Breeze
Harbor Breeze is a popular ceiling fan brand owned by Lowe's, offering a wide range of affordable and stylish options. Known for its contemporary to traditional designs, Harbor Breeze fans provide effective cooling and often feature energy-efficient motors and integrated lighting. Exclusive to Lowe's stores and online, the brand has gained a reputation for delivering quality products at competitive prices, making it a favored choice for budget-conscious consumers.Westinghouse
Westinghouse is a well-established brand in various electrical products, including ceiling fans. Westinghouse Electric Corporation, the parent company, was founded in 1886 and is headquartered in Pittsburgh, Pennsylvania. Westinghouse has a long history of innovation in the electrical industry.Craftmade
Craftmade is a ceiling fan brand known for its diverse range of fans and lighting fixtures. Lighting New York owns the brand and has been in operation since 1985. Craftmade products are known for their craftsmanship and attention to design detail.Emerson
Emerson is a ceiling fan brand under Emerson Electric Co. Founded in 1890 and headquartered in Ferguson, Missouri, USA, Emerson Electric is a multinational company with a diversified portfolio, including ceiling fans. Emerson fans are recognized for their quality and performance.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
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Guide to Shopping for Ceiling Fans for Your Home
Ceiling fans are a staple in many homes, offering an efficient way to stay cool during hot summer months and circulate warm air in the winter. But when it comes to choosing the right ceiling fan for your space, the variety of options can be overwhelming. From size and style to features and functionality, there’s a lot to consider before making a purchase. In this guide, we’ll break down the key factors to keep in mind to ensure you choose the perfect ceiling fan for your home.
1. Consider the Size of the Room
The first step in selecting the right ceiling fan is determining the appropriate size for the room. Ceiling fans come in various sizes, and the fan’s size should be proportional to the room's dimensions to ensure efficient air circulation.
Small Rooms (Up to 75 sq ft): Choose a fan with a 29-36 inch blade span. Ideal for bedrooms, small offices, or bathrooms.
Medium Rooms (75-144 sq ft): Go for a fan with a 42-48 inch blade span. This size is perfect for living rooms, dining rooms, and kitchens.
Large Rooms (144-225 sq ft): Look for a fan with a 50-56 inch blade span. Larger rooms like master bedrooms or spacious living areas will benefit from this size.
Extra-Large Rooms (Over 225 sq ft): Consider a fan with a blade span of 60 inches or more. For open-concept spaces, vaulted ceilings, or large great rooms, a larger fan ensures proper airflow.
If you have high ceilings or an expansive space, you may need an extended downrod to position the fan at an optimal height for air circulation.
2. Choose the Right Style
Ceiling fans come in a variety of styles to match different room aesthetics. Whether you’re aiming for a modern, rustic, or traditional look, there’s a fan that fits your design preferences.
Traditional: Classic, timeless designs often feature wood blades and ornate detailing, perfect for more traditional or vintage-inspired spaces.
Modern: Sleek, contemporary designs with clean lines and metal finishes complement modern or industrial spaces. These fans often include minimalistic, aerodynamic blade shapes.
Rustic: Fans with wood finishes, farmhouse accents, and a cozy, vintage vibe are ideal for cottages, farmhouses, or rustic interiors.
Tropical: Fans with palm or bamboo blades bring a laid-back, coastal feel to rooms, making them perfect for sunrooms, patios, or beach houses.
Industrial: These fans feature exposed motors, metal finishes, and a utilitarian look that works well in lofts, kitchens, and modern spaces.
Make sure to choose a ceiling fan that not only suits your room’s decor but also complements other elements like furniture, flooring, and color schemes.
3. Understand the Motor and Blade Material
The motor of a ceiling fan determines how effectively and quietly it operates, while the material of the blades affects both the fan's performance and appearance.
Motor Types:
AC (Alternating Current): These are the most common and affordable fan motors. They are durable and work well in most homes but can be louder compared to DC motors.
DC (Direct Current): These motors are more energy-efficient, quieter, and offer more speed settings than AC motors. They are typically found in higher-end models but can be more expensive.
Blade Material:
Wood: Classic and versatile, wooden blades offer a warm, natural look and work well in both modern and traditional spaces. However, they may not be as durable in humid or wet conditions.
Metal: Aluminum or steel blades are lightweight and durable, perfect for areas with high humidity or moisture, like bathrooms and kitchens.
Plastic: Affordable and resistant to moisture, plastic blades are great for outdoor fans or areas with heavy humidity.
Wood Composite: For a blend of aesthetics and functionality, wood composite blades are often used in high-end fans, offering the look of wood without the upkeep.
4. Select the Right Features
When shopping for a ceiling fan, consider additional features that can enhance convenience, energy efficiency, and performance.
Light Kits: Many ceiling fans come with integrated light kits, allowing you to combine both lighting and cooling in one fixture. Make sure to check the wattage and brightness of the light bulbs included or if they are compatible with smart bulbs for dimming control.
Remote Control: A remote control makes it easy to adjust your ceiling fan’s settings without having to get up. Look for fans that come with a remote or are compatible with third-party remotes.
Smart Ceiling Fans: For tech-savvy homeowners, smart ceiling fans can be controlled via your smartphone or voice commands using virtual assistants like Amazon Alexa or Google Assistant. Some even adjust automatically to temperature changes in the room.
Reversible Motor: A reversible motor allows you to change the direction of the blades, which can be especially useful in winter. Running the fan in reverse circulates warm air down from the ceiling, helping to heat a room more evenly.
Energy Efficiency: Ceiling fans can help lower your energy bills, but choosing an energy-efficient model can further reduce your consumption. Look for fans with the Energy Star label for optimal energy savings.
5. Consider the Ceiling Height
Ceiling fans work best when they are installed at the right height. For standard 8-foot ceilings, the fan should be installed about 7-9 feet above the floor. For higher ceilings, you may need to add a longer downrod to ensure the fan is positioned properly.
Standard Ceilings (8-9 feet): A ceiling fan without a downrod or with a short downrod is sufficient.
High Ceilings (10 feet or higher): A downrod of 12-36 inches may be necessary to lower the fan to a comfortable height for optimal air circulation.
Some fans are designed for vaulted or angled ceilings, featuring adjustable mounts that allow the fan to hang properly even on sloped surfaces.
6. Check for Noise and Airflow Performance
Noise levels can vary depending on the motor and blade design, so if you’re sensitive to noise, be sure to read reviews and specifications for noise ratings. Many modern fans are designed to operate quietly, but some older or less efficient models may produce a hum.
The airflow performance of a fan is measured in CFM (Cubic Feet per Minute), indicating how much air the fan can move. Higher CFM ratings generally mean better performance, especially in larger rooms. For average-sized rooms, look for a fan with a CFM of 4,000 to 6,000.
7. Set a Budget
Ceiling fans can range from affordable options to high-end models. Prices typically vary depending on the size, motor type, materials, and additional features. Setting a budget will help narrow down your options and ensure you find a fan that meets both your functional and aesthetic needs without exceeding your price range.
Budget Fans: Generally cost between $50 and $150. These are simple, reliable models with basic features.
Mid-Range Fans: Between $150 and $300, these fans may offer more style options, improved motor efficiency, and additional features like remote controls or light kits.
High-End Fans: Priced over $300, these fans often feature premium materials, energy-efficient motors, smart capabilities, and designer aesthetics.
Conclusion
Choosing the right ceiling fan for your home involves balancing size, style, performance, and features. By considering the size of your room, ceiling height, preferred style, motor type, and any extra features you need, you can find a fan that enhances your comfort and complements your home’s decor.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.