Best Ceiling Fan Brands

Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study

2025 America's Most Trusted Ceiling Fan Brands  - Lifestory Research

A stylish ceiling fan can enhance any room’s atmosphere while also helping save on energy costs. Key elements that set fans apart include their material, blade design, lighting options, color choices, and control features. With so many options, choosing the right ceiling fan can overwhelm consumers. Many buyers turn to brand reputation as a key deciding factor to simplify their search.

Brand trust is crucial when selecting a ceiling fan, as consumers often seek assurance in the quality and reliability of their purchase. A well-established brand with a solid reputation can instill confidence in buyers, making them feel more comfortable investing in a product that will last. Many consumers look for reviews, recommendations, and warranty offerings to gauge a brand's commitment to customer satisfaction. When shoppers trust a brand, they are more likely to choose its products over lesser-known options, knowing they can count on durability, performance, and support if issues arise. This trust influences individual purchasing decisions and fosters brand loyalty, encouraging repeat business and positive word-of-mouth recommendations.

This raises an important question: which ceiling fan brand is the best?


2025 America’s Most Trusted Study

Since its inception over a decade ago, America's Most Trusted® has aimed to help brands understand the significant role trust plays in consumer shopping decisions. Recognizing that consumer trust directly influences business outcomes, this annual ranking has become the go-to source for assessing brand trust in the market, with eagerly anticipated results published every January.

Brand trust reflects a customer’s confidence in a ceiling fan brand’s ability to deliver on its promises. Building and maintaining this trust is crucial for encouraging repeat purchases. When consumers feel assured about a ceiling fan brand, they are not only more likely to buy from it but also to recommend it to others. Moreover, strong brand trust fosters customer loyalty, making shoppers more inclined to stick with a brand they trust.

Each year, Lifestory Research reveals the latest findings from America's Most Trusted® by surveying thousands of consumers to gather insights about their perceptions and experiences with various brands. The Net Trust Quotient Score (NTQS) quantifies the level of trust consumers have in specific brands when shopping for products. This metric provides a valuable framework for assessing how well a product meets customer expectations compared to its competitors. Grounded in social and opinion science, the NTQS offers consumer-focused insights that adhere to rigorous standards of research quality.

So, which ceiling fan brands do consumers trust the most? According to the America's Most Trusted Study, the top-ranked ceiling fan brands were determined by the number of consumers who expressed trust in them, providing a clear picture of brand reputation in this category.


2025 America’s Most Trusted Ceiling Fan

The Lifestory Research 2025 America’s Most Trusted® Ceiling Fan Study identified Hunter as the most trusted brand among consumers looking to purchase a ceiling fan. Consistently receiving top reviews and trust ratings, Hunter has maintained its position as the most trusted cieling fan brand for six consecutive years. In a highly competitive market, this enduring trust reflects the strong consumer confidence in Hunter.

The ranking is based on insights gathered from 3,672 consumers surveyed across the United States over the past year. With a Net Trust Quotient Score of 113.5, Hunter emerged as the leader among popular ceiling fan brands. Following Hunter, the most trusted brands included Bigass, Hampton Bay, Casablanca, Harbor Breeze, Westinghouse, Craftmade, and Emerson.

To be featured in the final ranking, ceiling fan brands must achieve a certain level of brand awareness. Brands that do not meet predefined criteria for recognition were excluded from the rankings. This stringent standard ensures that the rankings accurately represent the opinions of the surveyed population regarding the ceiling fan brands evaluated in the study.

According to independent consumer ratings research, what are the most trustworthy brands in America? What are the top ceiling fan brands people trust the most? 

The table below shows the ceiling fan rankings among the top ceiling fan brands in the 2025 America’s Most Trusted® study. 


TOP 8 Ranked Ceiling Fan Brands – 2025 Customer Ratings

1 Hunter 113.5 ★★★★★
2 Bigass 109.3 ☆☆☆
3 Hampton Bay 109.0 ☆☆☆
4 Casablanca 104.0 ☆☆
5 Harbor Breeze 103.7 ☆☆
6 Westinghouse 100.3 ☆☆
7 Craftmade 97.5 ☆☆
8 Emerson 97.2 ☆☆

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. 

Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence!  See the results of 75 different product studies here.

Brands Ranked in Study

As part of the Lifestory Research America's Most Trusted® research study, Lifestory Research actively surveys ceiling fan shoppers throughout the United States throughout the year to gather consumer opinions about the most recognizable ceiling fan brands.

Here, we provide information about the brands in the 2025 America’s Most Trusted® study, presented in the order in which they ranked in the study.

  1. Hunter
    Hunter was founded in 1886 and is headquartered in Memphis, Tennessee. Hunter is among the oldest and most respected ceiling fan manufacturers, known for its quality craftsmanship and innovative designs.

  2. Bigass
    Big Ass Fans, now known as Big Ass Solutions, was founded in 1999 and headquartered in Lexington, Kentucky. Carey Smith established the HVLS Fan Co. in 1999, with a name that directly reflected its flagship product: high volume, low speed fans. As the company grew, it became known for its unique offering. According to the company, after receiving numerous customer inquiries about “those big-ass fans,” Smith decided to officially change the company name to better resonate with its audience.

  3. Hampton Bay
    Hampton Bay is a ceiling fan brand exclusively sold by The Home Depot. Hampton Bay provides various home products as a store brand, including ceiling fans. 

  4. Casablanca
    Casablanca is a respected ceiling fan brand founded in 1974, known for its high-quality craftsmanship and stylish designs. Based in the United States, the brand offers a range of fans that blend aesthetics with functionality, featuring energy-efficient motors, smart home compatibility, and integrated lighting options. With a focus on design excellence, Casablanca collaborates with renowned designers and provides various finishes and styles to suit diverse home décors. As part of the Hunter Fan Company, Casablanca has built a strong reputation for durability and performance, making it a popular choice among homeowners and interior designers.

  5. Harbor Breeze
    Harbor Breeze is a popular ceiling fan brand owned by Lowe's, offering a wide range of affordable and stylish options. Known for its contemporary to traditional designs, Harbor Breeze fans provide effective cooling and often feature energy-efficient motors and integrated lighting. Exclusive to Lowe's stores and online, the brand has gained a reputation for delivering quality products at competitive prices, making it a favored choice for budget-conscious consumers.

  6. Westinghouse
    Westinghouse is a well-established brand in various electrical products, including ceiling fans. Westinghouse Electric Corporation, the parent company, was founded in 1886 and is headquartered in Pittsburgh, Pennsylvania. Westinghouse has a long history of innovation in the electrical industry.

  7. Craftmade
    Craftmade is a ceiling fan brand known for its diverse range of fans and lighting fixtures. Lighting New York owns the brand and has been in operation since 1985. Craftmade products are known for their craftsmanship and attention to design detail.

  8. Emerson
    Emerson is a ceiling fan brand under Emerson Electric Co. Founded in 1890 and headquartered in Ferguson, Missouri, USA, Emerson Electric is a multinational company with a diversified portfolio, including ceiling fans. Emerson fans are recognized for their quality and performance.

Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.