RANKED: 2024 AMERICA’S MOST TRUSTED CHAINSAW BRAND
What are the Best Chainsaw Brands?
Selecting the right chainsaw is crucial in any forestry or landscaping endeavor. A chainsaw is a versatile tool for tasks ranging from tree cutting to firewood preparation. It's a tool that can greatly impact the efficiency and success of outdoor projects.
Chainsaws come in various sizes and power capacities, each suited for specific tasks. Larger, more powerful chainsaws are ideal for felling large trees, while smaller, lightweight models are better for pruning and trimming. The choice of chainsaw also involves considering features such as chain speed, bar length, and safety mechanisms.
Chainsaw manufacturers differentiate themselves based on product quality, durability, and safety features. Some brands are known for their cutting-edge technology and robust performance, while others emphasize user-friendly design and ergonomic features. Yet, the brand name is one of the most influential factors when choosing a chainsaw. Trust in a brand's reputation and reliability plays a significant role in consumers' decisions.
The 2024 America’s Most Trusted Study
The America's Most Trusted® study has helped brands understand how trust impacts consumer behavior in its decade-plus existence. The most successful brands understand how consumer trust influences the outcome of their business. The study has become the benchmark for measuring brand trust, and its updated results are released every January.
The term "brand trust" refers to a customer's belief in a chainsaw brand's ability to meet its obligations. Building brand trust with customers is crucial to ensuring their continued loyalty. Customers are more likely to purchase and recommend a chainsaw brand they trust when they trust it. In addition to building customer loyalty, brand trust helps to build customer loyalty as customers are more likely to remain loyal to the chainsaw brand they trust.
Annually, Lifestory Research releases a new report on America's Most Trusted®. Thousands of participants contribute their insights and experiences with various brand products, engaging in more than 75 specific product studies each year. Within this study, we assess the level of trust individuals have in brands when making product selections, drawing on our rigorously validated Net Trust Quotient Score.
Net Trust Quotient Scores (NTQS) are a metric that assesses whether consumers are confident about a particular brand within a particular product category. The scores determine if the product meets consumer expectations compared to competitors. Using social and opinion science research practices that adhere to the highest quality consumer research standards, this trust metric aims to provide consumer-driven insights into consumer behavior.
What are the top chainsaw brands people trust the most? The top chainsaw brands were rated in the America’s Most Trusted Study to answer this question. The study aims to identify the chainsaw brands people trust by asking them to rate each brand within the product category.
2024 America’s Most Trusted Chainsaw Brand
The Lifestory Research 2024 America’s Most Trusted® Chainsaw Study found Stihl to be the most trusted brand among people considering the purchase of a chainsaw. With the Net Trust Quotient Score of 122.9, Stihl had the highest trust rating among the most popular chainsaw brands.
The most trusted chainsaw brands, in order, were Stihl, Husqvarna, Craftsman, Poulan Pro, Troy-Bilt, Echo, and Remington. Stihl received the best reviews and trust ratings among the most popular chainsaw brands as judged by consumers.
The Lifestory Research 2024 America’s Most Trusted® Stihl ranking is based on 2,015 opinions of people surveyed in the United States over the last 12 months. Brands in the final ranking were recognized nationally by people actively shopping for chainsaws. Trust is a direct measure of how people rank the quality of chainsaws, review and evaluate the quality of a chainsaw, and report customer satisfaction with chainsaw brands.
To be included in our chainsaw rankings, a brand must have a certain level of consumer recognition. This means that people should know about the chainsaw brand and have formed opinions about it. If a brand lacks this recognition or enough feedback, it won't be included in our rankings. To make it into the chainsaw rankings, a brand needs to have received many responses in our surveys. This is crucial for ensuring the accuracy of our results. We use a rigorous statistical approach, requiring a 95% confidence level with no more than a 3% margin of error. This means we can be highly certain that the chainsaw brand opinions we present reflect those of the surveyed population. In addition, we ensure that our sample size is large enough to guarantee the validity and reliability of the chainsaw survey results. This ensures that our chainsaw rankings are based on solid data and provides consumers and industry professionals with valuable insights.
The top chainsaw brands ranked in the 2024 America’s Most Trusted® Chainsaw study is listed below.
TOP 7 Ranked Chainsaw Brands – 2024 Stud
| 1 | Stihl | 122.9 | ★★★★★ |
| 2 | Husqvarna | 116.4 | ☆☆☆ |
| 3 | Craftsman | 112.5 | ☆☆☆ |
| 4 | Poulan Pro | 106.3 | ☆☆ |
| 5 | Troy-Bilt | 103.7 | ☆☆ |
| 6 | Echo | 101.0 | ☆☆ |
| 7 | Remington | 99.0 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys chainsaw shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized chainsaw brands in the market. In the study, consumers rate the quality of the chainsaw brand, their likelihood of recommending the chainsaw to others, how favorable they feel about the brand behind the chainsaw, how they rate the reputation of the chainsaw, and their trust in the chainsaw brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Stihl:
Stihl is a German manufacturer of chainsaws and outdoor power equipment. Founded in 1926, the company's headquarters is in Waiblingen, Germany. Stihl is known for producing a wide range of chainsaws catering to both professional and homeowner needs. The brand is recognized globally for its high-quality and innovative power tools.Husqvarna:
Husqvarna is a Swedish company that produces outdoor power products, including chainsaws. Founded in 1689, Husqvarna has a long history and is headquartered in Stockholm, Sweden. The company is renowned for manufacturing a diverse range of chainsaws designed for various applications, from professional forestry work to home use.Craftsman:
Craftsman is a brand of power tools, hand tools, and outdoor equipment. The brand has been owned by Stanley Black & Decker since 2017. Craftsman originated in 1927 and is headquartered in New Britain, Connecticut. While Craftsman offers a broad range of tools, its chainsaws are designed for homeowners and DIY enthusiasts.Poulan Pro:
Poulan Pro is a brand of outdoor power equipment, including chainsaws, owned by Husqvarna Group. Poulan Pro chainsaws are designed for both homeowners and professionals. The brand is known for offering reliable and affordable chainsaw options. Husqvarna Group, the parent company, is headquartered in Stockholm, Sweden.Troy-Bilt:
Troy-Bilt is a brand of outdoor power equipment, including chainsaws, owned by MTD Products. Founded in 1932, MTD Products is headquartered in Valley City, Ohio. Troy-Bilt chainsaws are designed for homeowners and are part of the brand's extensive lineup of lawn and garden tools.Echo:
Echo is a brand of outdoor power equipment, including chainsaws, produced by Yamabiko Corporation. The company is headquartered in Lake Zurich, Illinois. Echo chainsaws are known for their durability and are designed for both professional and residential use. Yamabiko Corporation is a Japanese company with a history dating back to 2008.Remington:
Remington is a brand of outdoor power equipment, including chainsaws, owned by MTD Products. Founded in 1921, Remington is headquartered in Valley City, Ohio. Remington chainsaws cater to both homeowners and professionals, offering a range of models known for their performance and reliability. MTD Products is the parent company of Remington and is headquartered in Valley City, Ohio.
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