RANKED: 2024 AMERICA’S MOST TRUSTED CLOSET SYSTEM BRAND
What are the Best Home Closet System Brands?
Home closet systems are meticulously designed storage solutions that optimize organization within residential spaces. They are tailored to various configurations, including walk-in closets, reach-in closets, and garage storage spaces. These systems typically encompass a combination of shelves, drawers, hanging rods, and specialized compartments to accommodate clothing, shoes, accessories, and other personal belongings.
Investing in a home closet system can significantly improve storage spaces' functionality and aesthetic appeal, contributing to an organized and clutter-free living environment. When choosing a system, it's crucial to consider individual storage needs, available space, and personal style preferences to select an option that best complements the home's overall design scheme. Among the most essential features considered by consumers is the brand behind the product.
The 2024 America’s Most Trusted Study
Established over a decade ago, the America's Most Trusted® study serves as a valuable tool for brands seeking to grasp the significance of trust in consumer purchasing decisions. A savvy brand recognizes the direct impact of consumer trust on business triumph. This study has evolved into the ultimate authority on closet systems brand trust, eagerly anticipated and refreshed annually with updated results released every January.
Brand trust is the customers' faith in a brand's ability to fulfill its commitments. Cultivating and upholding brand trust is vital for ensuring customer retention. When consumers place trust in a closet systems brand, they display heightened confidence in making purchases and advocating it to others. Moreover, closet systems brand trust is instrumental in fostering customer loyalty, as individuals are more inclined to remain devoted to a brand they trust. It serves as a cornerstone for repeat business, stimulates organic referrals, and fosters positive perceptions of the closet systems company.
Annually, Lifestory Research releases a fresh report on America's Most Trusted®. Thousands of individuals participate in surveys, providing insights into their perceptions and interactions with various brand products across over 75 specific product studies conducted annually. Within this study, we gauge the level of trust individuals place in brands during the product selection process, employing our rigorously validated Net Trust Quotient Score.
To determine whether a product meets customer expectations compared to competitor brands, the Net Trust Quotient Score (NTQS) measures customers' trust in a specific brand within a particular product category. This trust metric is designed to provide consumer-driven data insights utilizing social and opinion science research practices that adhere to the highest quality consumer research standards.
What are the top home closet system brands people trust the most? The America's Most Trusted Study ranked the top home closet system brands. People are asked to rate the brands in the product category to determine which ones they trust the most.
2024 America’s Most Trusted Home Closet System
The Lifestory Research 2024 America’s Most Trusted® Home Closet System Study found Rubbermaid to be the most trusted brand among people considering the purchase of a home closet system. This is the second year Rubbermaid captured the top rating among consumers participating in the annual study.
With a Net Trust Quotient Score of 110.3, Rubbermaid had the highest trust rating among the most popular home closet system brands. The most trusted home closet system brands, in order, were Rubbermaid, California Closets, Closet Maid, Closet Factory, Easy Track, IKEA Pax, and Closets by Liberty.
The Lifestory Research 2024 America’s Most Trusted® Home Closet System ranking is based on 2,561 opinions of people surveyed between January and December in the United States, who indicated that they were actively shopping for a new home closet system.
If a brand had low brand awareness and did not have enough brand judgments, they were excluded from the rankings based on the ranking criteria. That is, brands must have received enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error to be included in the ranking. This confidence level is necessary to ensure that the results accurately reflect the opinions of the surveyed population about the brands in the study. The sample size must also be large enough to ensure the validity of the survey results.
The table below shows the home closet system rankings among the top home closet system brands in the 2024 America’s Most Trusted® study.
TOP 7 Ranked Closet Brands – 2024 Study
| 1 | Rubbermaid | 110.3 | ★★★★★ |
| 2 | California Closets | 108.4 | ★★★★ |
| 3 | Closet Maid | 100.9 | ☆☆ |
| 4 | Closet Factory | 98.6 | ☆☆ |
| 5 | Easy Track | 98.5 | ☆☆ |
| 6 | IKEA Pax | 96.9 | ☆☆ |
| 7 | Closets by Liberty | 94.2 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys home closet system shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized home closet system brands in the market. In the study, consumers rate the quality of the home closet system brand, their likelihood of recommending the home closet system to others, how favorable they feel about the brand behind the home closet system, how they rate the reputation of the home closet system, and their trust in the home closet system brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Rubbermaid:
Rubbermaid is a home closet system brand that operates under Newell Brands Inc. Newell Brands, headquartered in Atlanta, Georgia, USA, is a global consumer goods company. Rubbermaid, known for its storage and organization solutions, including closet systems, has operated since 1920.California Closets:
California Closets is a premium home closet system brand specializing in custom-designed storage solutions. The brand operates under California Closets Company, Inc., headquartered in Berkeley, California, USA. California Closets originated in 1978 and is recognized for its high-end and personalized closet designs.ClosetMaid:
ClosetMaid is a home closet system brand that offers a variety of storage solutions. The brand operates under the Emerson Electric Co. umbrella. Emerson Electric Co., headquartered in St. Louis, Missouri, USA, is a global technology and engineering company. ClosetMaid has been providing organization products since 1965.Closet Factory:
Closet Factory is a custom home closet system brand known for its personalized and professionally designed storage solutions. The brand operates under Closet Factory Franchise Corporation, headquartered in Los Angeles, California. Closet Factory has been in operation since 1983.Easy Track:
Easy Track is a home closet system brand that provides modular and customizable storage solutions. The brand operates under The Stow Company, headquartered in Holland, Michigan, USA. The Stow Company is a leading manufacturer of home organization products, and Easy Track has been part of its offerings since 2007.IKEA Pax:
IKEA Pax is a home closet system brand under IKEA, a global furniture and home goods retailer. IKEA, founded in 1943 and headquartered in Delft, Netherlands, is known for its flat-pack furniture and modern designs. The IKEA Pax system allows customers to create customizable closet solutions.Closets by Liberty:
Closets by Liberty is a home closet system brand under Liberty Hardware Manufacturing Corporation, a division of Masco Corporation. Masco Corporation, headquartered in Livonia, Michigan, USA, is a global leader in home improvement and building products. Closets by Liberty offers a range of closet organization products.
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