Best Home Closet System Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
Home closet systems are thoughtfully designed storage solutions that enhance organization in residential spaces. They come in various configurations, such as walk-in closets, reach-in closets, and garage storage, and typically include a mix of shelves, drawers, hanging rods, and specialized compartments for clothing, shoes, accessories, and other personal items.
Investing in a home closet system can significantly boost storage spaces' functionality and aesthetic appeal, helping create a tidy and clutter-free living environment. When selecting a system, it's important to consider your specific storage needs, the available space, and your personal style to ensure it aligns with your home's overall design. A key factor for many consumers is the brand behind the product, which can influence their choice.
Brand trust is vital for shoppers when selecting home closet systems, as it significantly influences their purchasing decisions. Consumers often seek assurance that they are investing in a quality product that will withstand daily use and meet their storage needs. A reputable brand can provide confidence in its systems' durability, design, and functionality, often backed by warranties and positive customer reviews. When shoppers trust a brand, they are more likely to feel satisfied with their choice and recommend it to others, fostering loyalty and repeat purchases. This trust enhances the overall shopping experience and contributes to a sense of security in creating an organized and stylish home.
So, what is the most trusted home closet system brand?
The 2025 America’s Most Trusted Study
Established over a decade ago, the America's Most Trusted® study is a valuable resource for brands aiming to understand the importance of trust in consumer purchasing decisions. Savvy brands recognize that consumer trust directly impacts their success in the market. This study has become the leading authority on brand trust for closet systems. It is eagerly anticipated each year, and updated results are released every January.
Brand trust reflects customers' confidence in a brand's ability to deliver on its promises. Building and maintaining this trust is essential for retaining customers. When consumers trust a closet systems brand, they are likelier to purchase and recommend it to others. This trust also fosters customer loyalty, as people tend to stay loyal to brands they believe in, driving repeat business, encouraging referrals, and promoting positive brand perceptions.
Each year, Lifestory Research publishes the latest findings from America's Most Trusted®, gathering insights from thousands of participants about their experiences and perceptions of various brands across over 75 specific product studies. The research assesses the trust consumers place in brands during their selection process using our rigorously validated Net Trust Quotient Score.
The Net Trust Quotient Score (NTQS) quantifies customer trust in a specific brand within a product category, helping to determine how well a product meets customer expectations compared to competitors. This metric is designed to provide consumer-focused insights based on high-quality social and opinion science research practices.
What are the top home closet system brands people trust the most? The America's Most Trusted Study ranked the top home closet system brands. People are asked to rate the brands in the product category to determine which ones they trust the most.
2025 America’s Most Trusted Home Closet System
The Lifestory Research 2025 America’s Most Trusted® Home Closet System Study found Rubbermaid to be the most trusted brand among people considering the purchase of a home closet system. This is the third year in a row that Rubbermaid has captured the top rating among consumers participating in the annual study.
With a Net Trust Quotient Score of 105.4, Rubbermaid had the highest trust rating among the most popular home closet system brands. In order, the most trusted home closet system brands were Rubbermaid, California Closets, Closet Factory, and Closet Maid.
The Lifestory Research 2025 America’s Most Trusted® Home Closet System ranking is based on 3,438 opinions of people surveyed between January and December in the United States, who indicated that they were actively shopping for a new home closet system.
Several brands were excluded from this year’s ranking because they needed to meet the criteria to be included in the ranking. If a brand had low brand awareness and did not have enough brand judgments, they were excluded from the rankings based on the ranking criteria. To be included in the ranking, brands must have received enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. This confidence level is necessary to ensure that the results accurately reflect the opinions of the surveyed population about the brands in the study. The sample size must also be large enough to ensure the validity of the survey results.
According to independent consumer ratings research, what are the most trustworthy brands in America? What are the top closet brands people trust the most?
The table below shows the home closet system rankings among the top home closet system brands in the 2025 America’s Most Trusted® study.
TOP 4 Ranked Home Closet System Brands – 2025 Customer Ratings
| 1 | Rubbermaid | 105.4 | ★★★★★ |
| 2 | California Closets | 104.4 | ★★★★ |
| 3 | Closet Factory | 98.8 | ☆☆ |
| 4 | Closet Maid | 96.9 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys home closet system shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized home closet system brands in the market. In the study, consumers rate the quality of the home closet system brand, their likelihood of recommending the home closet system to others, how favorable they feel about the brand behind the home closet system, how they rate the reputation of the home closet system, and their trust in the home closet system brand.
Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
Rubbermaid
Rubbermaid is a brand that specializes in home closet systems and other organization solutions, operating under Newell Brands Inc. Headquartered in Atlanta, Georgia, Newell Brands is a global consumer goods company. Rubbermaid was founded in 1920 and has since developed a variety of storage products, including modular closet systems. These systems often include shelving, bins, and various organizational accessories, allowing consumers to create customized storage solutions for their needs.
California Closets
California Closets operates under California Closets Company, Inc., with its headquarters in Berkeley, California. Established in 1978, the brand focuses on custom-designed storage solutions for residential spaces. California Closets provides a range of products that can be tailored to individual preferences and spatial requirements. Their offerings typically include various materials and finishes, and the brand emphasizes a personalized approach to closet design, working closely with clients to create systems that fit specific needs.
Closet Factory
Closet Factory is known for providing custom home closet systems and operates under Closet Factory Franchise Corporation, based in Los Angeles, California. The company has been in operation since 1983 and focuses on personalized storage solutions. Closet Factory's process includes consultations with clients to develop tailored systems for different types of spaces, including closets and home offices. Their product range encompasses various designs and configurations to address specific storage challenges.
ClosetMaid
ClosetMaid is a brand under Emerson Electric Co., a technology and engineering company headquartered in St. Louis, Missouri. Founded in 1965, ClosetMaid offers a variety of closet organization products, including shelving units and closet organizers. The brand aims to provide affordable solutions for home storage needs and is positioned to serve a broad market. ClosetMaid products are available through various retail channels and are designed to cater to different consumer preferences and budgets.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.