RANKED: 2024 AMERICA’S MOST TRUSTED COMPUTER BRAND
What are the Best Computer Brands?
Personal computer use at home has become integral to modern daily life. These devices are versatile tools utilized for a wide array of tasks, including work, communication, entertainment, and education. With the advent of powerful processors, ample storage, and high-resolution displays, personal computers have evolved to handle demanding applications like video editing, graphic design, and gaming.
Personal computers facilitate remote work and online learning, allowing individuals to connect and collaborate from the comfort of their homes. Additionally, personal computers serve as entertainment hubs, enabling streaming of movies, music, and games. The availability of internet access further enhances their functionality, enabling seamless browsing, online shopping, and communication via email and social media. As technology advances, personal computer use at home is expected to play an increasingly central role in various aspects of modern living.
Computer brands vary widely in quality, reflecting differences in manufacturing standards, components used, and overall design. The brand is often a significant decision factor for consumers when purchasing. A reputable brand can instill confidence in a product's quality, reliability, and performance.
The 2024 America’s Most Trusted Study
Since its inception more than a decade ago, America's Most Trusted® has been a cornerstone in aiding brands to fathom the impact of trust on consumer shopping behavior. Understanding the profound connection between consumer trust and business outcomes is paramount for successful brands. Widely acknowledged as the definitive measure of brand trust, it is eagerly anticipated each year, with updated results released in January.
To ensure computer customers return or repeat purchases, trust building is necessary. Computer customers' confidence in the company's ability to deliver its promises determines a computer brand's reputation. Consumers who trust a brand have a greater propensity to purchase and recommend the computer brand to others. Brand trust also contributes to computer customer loyalty, as they are more likely to remain loyal to the computer brand they trust.
Each year of the study, Lifestory Research has shared the most recent results of the America’s Most Trusted® study. We conduct over 75 specific product studies annually, surveying thousands of people about their perceptions and experiences with different brand products. The study uses our validated Net Trust Quotient Score to measure how much people trust specific brands while shopping for a specific product.
Net Trust Quotient Scores (NTQS) are used to determine whether a product meets customer expectations compared to competing brands within a specific product category by assessing the level of trust customers hold for a particular brand in a specific product category. With this trust metric, consumer-driven insights are provided using social and opinion science research practices that adhere to the highest standards of consumer research.
What are the top computer brands people trust the most? The top computer brands were rated in America’s Most Trusted Study to determine the most trusted computer brands in the market today.
Lifestory Research's evaluations, reviews, and awards stem from meticulous survey feedback gathered from participants in our computer study. In the context of this research, personal computers refer to electronic devices designed for individual use, encompassing desktops, laptops, and similar computing devices. Our methodology deliberately excludes external influences such as third-party reviews, editorial committees, or industry professionals, underscoring our commitment to authenticity.
When identifying the most trusted personal computer brands, we prioritize real individuals' unfiltered opinions and trust ratings. Our approach adheres to stringent social scientific survey standards, with sample sizes carefully designed to mirror the nuanced perspectives of our discerning target audience. Every aspect of our personal computer research findings is exclusively derived from the candid opinions of independent survey respondents within the framework of America's Most Trusted Research program.
2024 America’s Most Trusted Computer
The Lifestory Research 2024 America’s Most Trusted® Computer Study found Apple to be the most trusted brand among people considering the purchase of a computer. The Lifestory Research 2024 America’s Most Trusted® Computer ranking is based on 6,493 opinions of people surveyed in the United States over the last 12 months.
With a Net Trust Quotient Score of 120.1, Apple had the highest trust rating among the most popular computer brands. This is the sixth year Apple captured the top trust rating in the annual study. Apple, HP, Microsoft, Dell, Samsung, Lenovo, Toshiba, Asus, and Acer were the most trusted computer brands.
If a computer brand had low brand awareness and did not have enough brand judgments, they were excluded from the computer rankings based on the ranking criteria. Computer brands must have received enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error to be included in the ranking. This confidence level is necessary to ensure that the results accurately reflect the opinions of the surveyed population about computer brands. The sample size must also be large enough to ensure the validity of the survey results.
The top computer brands ranked in the 2024 America’s Most Trusted® computer study is listed below.
TOP 9 Ranked Computer Brands – 2024 Study
| 1 | Apple | 120.1 | ★★★★★ |
| 2 | HP | 114.3 | ★★★★ |
| 3 | Microsoft | 113.3 | ☆☆☆ |
| 4 | Dell | 112.5 | ☆☆☆ |
| 5 | Samsung | 106.7 | ☆☆☆ |
| 6 | Lenovo | 99.5 | ☆☆ |
| 7 | Toshiba | 94.1 | ☆☆ |
| 8 | Asus | 88.7 | ☆☆ |
| 9 | Acer | 87.6 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys personal computer shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized surveys personal computer brands in the market. In the study, consumers rate the quality of the surveys personal computer brand, their likelihood of recommending the surveys personal computer to others, how favorable they feel about the brand behind the surveys personal computer, how they rate the reputation of the surveys personal computer, and their trust in the surveys personal computer brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Apple:
Apple is a multinational technology company known for its personal computers, among other products. The company, Apple Inc., is headquartered in Cupertino, California. Apple's Macintosh line of personal computers, commonly known as Macs, was introduced in 1984, marking a significant milestone in the history of personal computing. Apple is known for its focus on design, innovation, and integration with its software ecosystem.HP (Hewlett-Packard):
HP, or Hewlett-Packard, is a major technology company that produces a wide range of personal computers. The company, HP Inc., is headquartered in Palo Alto, California. HP has a long history dating back to its founding in 1939, and it is recognized for its diverse portfolio of computing devices, including laptops, desktops, and workstations.Microsoft:
Microsoft, primarily known for its software products, also manufactures personal computers under the Surface brand. The company, Microsoft Corporation, is headquartered in Redmond, Washington. The Surface line was introduced in 2012, featuring a range of devices, including laptops, tablets, and 2-in-1 convertibles, showcasing Microsoft's hardware and software integration.Dell:
Dell is a multinational technology company specializing in the production of personal computers, among other products. The company, Dell Technologies Inc., is headquartered in Round Rock, Texas. Dell has been a prominent player in the personal computing industry since its founding in 1984, offering a variety of laptops, desktops, and workstations.Samsung:
Samsung, a South Korean conglomerate, produces various electronic products, including personal computers. The company, Samsung Electronics Co., Ltd., is headquartered in Suwon, South Korea. Samsung's entry into the personal computer market includes laptops and desktops, providing consumers with a variety of computing options.Lenovo:
Lenovo is a multinational technology company with a significant presence in the personal computer market. Lenovo Group Limited is headquartered in Beijing, China, and Morrisville, North Carolina. Lenovo's history can be traced back to its founding in 1984, and it has become one of the world's leading PC manufacturers, offering laptops, desktops, and other computing devices.Toshiba:
Toshiba Corporation, a Japanese conglomerate, was historically known for its personal computer business. However, Toshiba sold its personal computer division to Sharp Corporation in 2018. The headquarters of Toshiba Corporation is in Tokyo, Japan. While Toshiba no longer operates in the PC market, it continues to be involved in various other industries.Asus:
Asus is a Taiwanese multinational computer hardware and electronics company known for its personal computers. The company, ASUSTeK Computer Inc., is headquartered in Taipei, Taiwan. Asus was founded in 1989 and has since become a well-known brand in the PC industry, offering a range of laptops, desktops, and gaming computers.Acer:
Acer is a Taiwanese multinational hardware and electronics corporation that produces a variety of personal computers. The company, Acer Inc., is headquartered in New Taipei City, Taiwan. Acer was founded in 1976 and has become one of the world's most prominent PC vendors, offering a diverse range of laptops, desktops, and other computing devices.
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