RANKED: 2024 AMERICA’S MOST TRUSTED FAUCET BRAND
What are the Best Faucet Brands?
Faucets, despite their modest size, have a distinct appeal. Whether starting on a renovation project, building a new residence, or buying a new home, selecting the appropriate faucets for kitchens and bathrooms presents a wealth of options. Faucets are available in many colors, materials, styles, and sizes. Faucets can range from modern and sleek to classic and rustic. Different finishes, such as chrome and brass, appeal to different tastes. Additionally, faucets can be found in various shapes and sizes to fit any sink or countertop.
What is the best faucet brand among all the options you have?
The 2024 America’s Most Trusted Study
The America's Most Trusted® study has helped brands understand how trust impacts consumer behavior in its decade-plus existence. The most successful brands understand how consumer trust influences the outcome of their business. The study has become the benchmark for measuring brand trust, and its updated results are released every January.
Brand trust is the customers' faith in a brand's ability to fulfill its commitments. Cultivating and upholding brand trust is vital for ensuring customer retention. When consumers place trust in a faucet brand, they display heightened confidence in making purchases and advocating it to others. Moreover, faucet brand trust is instrumental in fostering customer loyalty, as individuals are more inclined to remain devoted to a faucet brand they trust. It serves as a cornerstone for repeat business, stimulates organic referrals, and fosters positive perceptions of the faucet company.
We have shared the most recent America's Most Trusted® study results each year since Lifestory Research began conducting the study. Thousands of people are surveyed on their perceptions and experiences with over 75 products yearly. In this study, we evaluate how much people trust faucet brands when shopping based on the Net Trust Quotient Score.
The Net Trust Quotient Score (NTQS) is a quantifiable gauge that assesses customers' trust in a specific brand within a defined product category. This metric plays a pivotal role in determining if a product aligns with customer expectations compared to rival brands. Grounded in social and opinion science research principles, the NTQS delivers consumer-driven data insights, upholding the utmost standards of consumer research quality.
Which are the most trusted faucet brands? This question was answered by evaluating the top faucet brands in the America's Most Trusted Study. By asking participants to rate each brand within a particular product category, the study attempts to identify the faucet brands they trust most.
The Lifestory Research ratings, reviews, and awards are based on detailed survey feedback based on the opinions and trust ratings of those surveyed in the faucet study. We do not use third-party reviews and ratings, editorial committees, or industry professionals in determining the most trusted faucet brands. We rely on real people's opinions and rigorous social scientific survey standards to obtain faucet ratings, including sample sizes designed to reflect the target audience's opinions. All faucet research findings are exclusively founded on the opinions of people who independently completed the surveys in America's Most Trusted Research program.
What are the top faucet brands people trust the most?
2024 America’s Most Trusted Faucet
The Lifestory Research 2024 America’s Most Trusted® Faucet Study found Moen to be the most trusted brand among people considering the purchase of a faucet. Moen received the best reviews and trust ratings among the most popular faucet brands as judged by consumers.
The Lifestory Research 2024 America’s Most Trusted® faucet ranking is based on 7,610 opinions of people surveyed in the United States over the last 12 months. The most trusted faucet brands were Moen, Kohler, Delta, Pfister, Grohe, American Standard, Hansgrohe, Peerless, Sterling, and Eljer. Brands included in the final ranking were nationally recognized by people actively shopping for a faucet.
With a Net Trust Quotient Score of 118.3, Moen had the highest trust rating among the most popular faucets. Trust is a direct measure of how people rank the quality of faucets, review and evaluate faucet quality, and report customer satisfaction with a faucet. This is the ninth consecutive year Moen has been rated the most trusted faucet brand.
If a faucet brand's recognition and feedback didn't meet specific criteria, it was not considered for our rankings. To qualify, faucet brands had to obtain sufficient survey responses, resulting in a 95% confidence level with no more than a 3% margin of error. This stringent standard ensures that the faucet brand trust ratings are reliable and represent the opinions of the surveyed population.
The table below shows the faucet rankings among the top faucet brands in the 2024 America’s Most Trusted® study.
TOP 10 Ranked Faucet Brands – 2024 Study Ratings
| 1 | Moen | 118.3 | ★★★★★ |
| 2 | Kohler | 117.4 | ★★★★★ |
| 3 | Delta | 109.9 | ☆☆☆ |
| 4 | Pfister | 104.8 | ☆☆ |
| 5 | Grohe | 103.5 | ☆☆ |
| 6 | American Standard | 103.2 | ☆☆ |
| 7 | Hansgrohe | 102.8 | ☆☆ |
| 8 | Peerless | 99.2 | ☆☆ |
| 9 | Sterling | 98.0 | ☆☆ |
| 10 | Eljer | 94.0 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys faucet shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized faucet brands in the market. In the study, consumers rate the quality of the faucet brand, their likelihood of recommending the faucet to others, how favorable they feel about the brand behind the faucet, how they rate the reputation of the faucet, and their trust in the faucet brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Moen
Moen is a well-known faucet brand owned by Fortune Brands Home & Security. The company was founded in 1937 and is headquartered in North Olmsted, Ohio, USA. Moen is recognized for its innovative and stylish faucets, showerheads, and plumbing accessories.Kohler
Kohler is a renowned faucet brand that is part of the Kohler Co. Founded in 1873 and headquartered in Kohler, Wisconsin, USA. Kohler is a global company known for its diverse portfolio, including plumbing products, furniture, and power systems.Delta
Delta Faucet Company is a leading faucet brand under the Delta brand name, owned by Masco Corporation. Masco Corporation, headquartered in Livonia, Michigan, USA, is a global home improvement and building product manufacturer. Delta Faucet has been providing innovative and quality faucets since 1954.Pfister
Pfister is a faucet brand in the Spectrum Brands Holdings, Inc. portfolio. The company, headquartered in Middleton, Wisconsin, USA, owns and markets various consumer brands. Pfister has operated since 1910, offering a range of residential and commercial faucets.Grohe
Grohe is a premium faucet brand known for its German engineering and design. The brand is now part of the LIXIL Group, a global building materials and housing equipment company. Grohe was founded in 1936 and is headquartered in Düsseldorf, Germany.American Standard
American Standard is a well-established faucet brand under the American Standard Brands umbrella. The parent company is part of LIXIL Corporation, a leading Japanese multinational company. American Standard, founded in 1875, is known for its wide range of plumbing products and fixtures.Hansgrohe
Hansgrohe is a German faucet brand renowned for its high-quality and innovative designs. The brand is part of the Hansgrohe Group, founded in 1901 and headquartered in Schiltach, Germany. Hansgrohe has a global presence and is known for its focus on water conservation and sustainability.Peerless
Peerless Faucet Company is a faucet brand owned by Masco Corporation. Masco Corporation, headquartered in Livonia, Michigan, USA, is a global home improvement and building product manufacturer. Peerless has been providing affordable and reliable faucets since its founding in 1971.Sterling
Sterling is a faucet brand under the Kohler Co. umbrella. Kohler Co., founded in 1873 and headquartered in Kohler, Wisconsin, USA, is a global company known for its diverse portfolio, including plumbing products and fixtures. Sterling is recognized for its contemporary and functional designs.Eljer
Eljer is a faucet brand known for its plumbing fixtures and products. It was initially an independent company but is now part of American Standard Brands. The LIXIL Corporation, a global building material, and housing equipment company owns American Standard Brands.
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