Best Faucet Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
Though small, faucets play a significant role in the overall aesthetics and functionality of kitchens and bathrooms. When embarking on a renovation, building a new home, or purchasing an existing one, choosing the right faucet presents many options. Available in various colors, materials, styles, and sizes, faucets can complement a range of design themes, from modern and sleek to classic and rustic. Different finishes, such as chrome and brass, cater to diverse tastes, while various shapes and sizes ensure a suitable fit for any sink or countertop.
Brand trust is particularly important when shopping for faucets, as consumers seek reassurance that their investment will be durable and reliable. Trusted brands are often associated with higher quality, better performance, and customer satisfaction, which can significantly influence purchasing decisions. When consumers feel confident in a brand’s reputation, they are more likely to choose its products over competitors, ensuring they make a sound choice for their home. This trust impacts initial purchases and fosters long-term loyalty, encouraging customers to return to the brand for future projects or recommendations.
What is the best faucet brand among all the options you have?
The 2025 America’s Most Trusted Study
For over a decade, the America's Most Trusted® study has helped brands grasp the influence of trust on consumer behavior. Successful brands recognize that consumer trust directly affects their business outcomes, making this study a key benchmark for measuring brand trust. Updated results are published annually in January.
Brand trust represents customers' confidence in a brand’s ability to meet its promises. Building and maintaining this trust is essential for retaining customers. When consumers trust a faucet brand, they are likelier to purchase and recommend it to others. This trust is crucial for fostering customer loyalty, as individuals stay loyal to brands they believe in. It drives repeat business, encourages organic referrals, and cultivates positive perceptions of the brand.
Since its inception, Lifestory Research has released the latest findings from the America's Most Trusted® study each year, surveying thousands of individuals about their perceptions of over 75 products. This research assesses consumers’ trust in faucet brands using the Net Trust Quotient Score. This metric is essential for evaluating how well a product meets customer expectations compared to competitors.
The study evaluates top brands based on consumer ratings to identify the most trusted faucet brands. Participants rate each brand within the faucet category, enabling us to pinpoint which brands they trust most.
The Lifestory Research ratings are derived from detailed survey feedback, relying solely on respondents’ opinions and trust ratings in the faucet study. We do not incorporate third-party reviews, editorial committees, or industry experts in determining the most trusted brands; instead, we base our findings on real consumers' responses, following strict social scientific survey standards with sample sizes that reflect the target audience's views. All research findings are exclusively grounded in the opinions of those who participated in the America's Most Trusted Research program.
So, which faucet brands do people trust the most?
2025 America’s Most Trusted Faucet
The Lifestory Research 2025 America’s Most Trusted® Faucet Study identified Moen as the most trusted brand among consumers considering a faucet purchase. Moen received the highest reviews and trust ratings from respondents, marking the tenth consecutive year that consumers have rated Moen as their top choice in this category. This consistent recognition highlights the strong connection Moen has established with consumers regarding faucet products.
The ranking is based on feedback from 4,922 individuals surveyed across the United States over the past year. With a Net Trust Quotient Score of 117.3, Moen led the list of popular faucet brands. Other trusted brands included Kohler, Delta, American Standard, Pfister, Peerless, Jacuzzi, Sterling, Grohe, Hansgrohe, Brizo, Rohl, and Elkay. The brands featured in the final ranking were all nationally recognized by consumers actively shopping for faucets.
According to independent consumer ratings research, what are the most trustworthy brands in America? What are the top faucet brands people trust the most? The table below shows the faucet rankings among the top faucet brands in the 2025 America’s Most Trusted® study.
TOP 13 Ranked Faucet Brands – 2025 Customer Ratings
| 1 | Moen | 117.3 | ★★★★★ |
| 2 | Kohler | 116.8 | ★★★★★ |
| 3 | Delta | 113.2 | ☆☆☆☆ |
| 4 | American Standard | 105.3 | ☆☆ |
| 5 | Pfister | 102.4 | ☆☆ |
| 6 | Peerless | 101.2 | ☆☆ |
| 7 | Jacuzzi | 99.9 | ☆☆ |
| 8 | Sterling | 98.4 | ☆☆ |
| 9 | Grohe | 97.4 | ☆☆ |
| 10 | Hansgrohe | 97.0 | ☆☆ |
| 11 | Brizo | 96.8 | ☆☆ |
| 12 | Rohl | 95.5 | ☆☆ |
| 13 | Elkay | 93.0 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys faucet shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized faucet brands in the market. In the study, consumers rate the quality of the faucet brand, their likelihood of recommending the faucet to others, how favorable they feel about the brand behind the faucet, how they rate the reputation of the faucet, and their trust in the faucet brand.
Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
Moen
Moen Incorporated, headquartered in North Olmsted, Ohio, was founded in 1937. The brand is known for producing kitchen and bathroom faucets, with popular product lines including the "Arbor," "Camerist," and "Evelyn" series. Moen’s products include features such as water-efficient designs and are often certified under the WaterSense program.
Kohler
Kohler Co. is a privately held company located in Kohler, Wisconsin, and was established in 1873. The company manufactures a range of plumbing products, including faucets. Notable lines include the "Simbria," "Malleco," and "Sensate" faucets, which incorporate various technological features, such as touchless activation.
Delta
Delta Faucet Company operates as a subsidiary of Masco Corporation and is based in Indianapolis, Indiana. Founded in 1954, Delta offers a variety of faucets, including the "Lahara," "Zura," and "Trinsic" series. The brand features products that include Touch2O technology, which allows activation with a touch.
American Standard
American Standard Brands, headquartered in Piscataway, New Jersey, has been in operation since 1875. The brand offers a variety of plumbing products, including faucets. Key product lines include the "Beale," "Portsmouth," and "Quincy" faucets, which focus on practical design and water-saving technologies.
Pfister
Pfister, part of Spectrum Brands Holdings, is headquartered in Los Angeles, California. Founded in 1910, Pfister produces a range of faucets, including the "Brea," "Gaston," and "Alecia" collections. The brand includes features like a Pforever Seal, which aims to reduce leaks.
Peerless
Peerless is a brand under Delta Faucet Company, also located in Indianapolis, Indiana. Established in 1972, Peerless focuses on budget-friendly faucet solutions. The "Corolla" and "Luna" series are examples of their product offerings, designed for basic functionality.
Jacuzzi
Jacuzzi Brands LLC, headquartered in Chino Hills, California, is primarily known for hot tubs and spa products. The brand also offers a selection of faucets, including the "Renaissance" and "Artisan" series, which focus on functional design.
Sterling
Sterling Plumbing operates as a subsidiary of Kohler Co. and is based in Kohler, Wisconsin. Founded in 1907, Sterling produces various plumbing products, including faucets like the "Huntington" and "Avery" series. The brand targets affordable solutions for kitchen and bath applications.
Grohe
Grohe AG is based in Düsseldorf, Germany, and was founded in 1936. The company manufactures plumbing products, including faucets. Notable product lines include the "Eurocube," "Concetto," and "K7," which feature various technological enhancements.
Hansgrohe
Hansgrohe SE, headquartered in Schiltach, Germany, was established in 1901. The brand specializes in faucets and shower systems, with notable lines including "Axor" and "Talis." The company focuses on water-saving technologies and efficiency.
Brizo
Brizo is a luxury faucet brand under Delta Faucet Company, also headquartered in Indianapolis, Indiana. Established in 2004, Brizo offers designer faucets, including the "Venetian Bronze" and "Rook" collections, aimed at high-end markets.
Rohl
Rohl operates under the California Faucets umbrella and is based in Industry, California. Founded in 1983, Rohl specializes in kitchen and bath fixtures, offering product lines such as the "Michael Berman" and "Alberto" series, focusing on high-end materials and craftsmanship.
Elkay
Elkay Manufacturing Company, headquartered in Oak Brook, Illinois, was established in 1920. The company produces sinks and plumbing products, including faucets like the "Lustertone" and "Quartz Classic" series. Elkay emphasizes practical solutions for both residential and commercial use.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.