RANKED: 2024 AMERICA’S MOST TRUSTED FOOD MIXER BRAND
What are the Best Food Mixer Brands?
Choosing a suitable food mixer is the first step in achieving precise and efficient mixing in the kitchen. A food mixer is an essential kitchen appliance designed to blend and mix ingredients for various recipes, from dough to batters. It plays a vital role in simplifying meal preparation.
Food mixers come in various models, each tailored for specific mixing needs. Stand mixers are favored for their versatility, ability to handle larger quantities, and tougher ingredients. Handheld mixers offer convenience and portability for smaller tasks. Some mixers come with specialized attachments for added functionality.
When consumers select a food mixer, trust in the brand's reputation and performance track record is important. When we asked shoppers what they were seeking, they told us they wanted a brand that they could trust.
The 2024 America’s Most Trusted Study
Founded over a decade ago, America's Most Trusted® has sought to aid brands in understanding how shopping decisions are influenced by trust. To be successful, brands must understand precisely how consumer trust impacts business performance. New results are published each year in January, making it a definitive ranking of brand trust.
The term "brand trust" refers to a customer's belief in a food mixer brand's ability to meet its obligations. Building brand trust with customers is crucial to ensuring their continued loyalty. Customers are more likely to purchase and recommend a food mixer brand that they trust when they trust it. In addition to building customer loyalty, brand trust helps to build customer loyalty as customers are more likely to remain loyal to the food mixer brand they trust.
Annually, Lifestory Research releases a new report on America's Most Trusted®. Thousands of participants contribute their insights and experiences with various brand products, engaging in one of the more than 75 specific product studies each year. Within this study, we assess the level of trust individuals have in brands when making product selections, drawing on our rigorously validated Net Trust Quotient Score.
As a metric, Net Trust Quotient Scores (NTQS) are calculated by measuring customers' trust toward a specific product brand. The NTQS allows a product to be compared to its competitor brands to determine if it meets customer expectations. This trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards.
What are the top food mixer brands people trust the most? To answer this question, the top food mixer brands were rated in the America’s Most Trusted Study. The study aims to identify the food mixer brands people trust the most by asking them to rate each brand within the product category.
2024 America’s Most Trusted Food Mixer Brand
The Lifestory Research 2024 America’s Most Trusted® Food Mixer Study found KitchenAid to be the most trusted brand among people considering the purchase of a kitchen countertop food mixer. With the Net Trust Quotient Score of 128.2, KitchenAid had the highest trust rating among the most popular food mixer brands.
The Lifestory Research 2024 America’s Most Trusted® Food Mixer ranking is based on 2,602 opinions of people surveyed in the United States over the last 12 months. KitchenAid, Cuisinart, GE, Kenmore, Hamilton Beach, and Farberware were the most trusted brands in the order. KitchenAid received the best reviews and trust ratings among the most popular food mixer brands as judged by consumers.
Brands included in the final ranking were nationally recognized by people actively shopping for a food mixer. Trust is a direct measure of how people rank the quality of a food mixer, review and evaluate the quality of a food mixer, and report their customer satisfaction with food mixer brands.
Brands with inadequate awareness and judgments were excluded from the rankings based on predefined criteria. Inclusion necessitated a large number of survey responses to achieve a 95% confidence level with no more than a 3% margin of error. This rigorous standard ensures that the rankings accurately mirror the opinions of the surveyed population regarding the brands in the study.
The top food mixer brands ranked in the 2024 America’s Most Trusted® food mixer study is listed below.
TOP 6 Ranked Food Mixer Brands – 2024 Study
| 1 | KitchenAid | 128.2 | ★★★★★ |
| 2 | Cuisinart | 118.3 | ☆☆☆ |
| 3 | GE | 100.3 | ☆☆ |
| 4 | Kenmore | 100.3 | ☆☆ |
| 5 | Hamilton Beach | 100.0 | ☆☆ |
| 6 | Farberware | 95.8 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys kitchen appliance shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized kitchen appliance brands in the market. In the study, consumers rate the quality of the food mixer brand, their likelihood of recommending the food mixer to others, how favorable they feel about the food mixer, how they rate the reputation of the food mixer, and their trust in the kitchen appliance food mixer brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
KitchenAid:
KitchenAid is a brand of kitchen appliances, including food mixers, owned by Whirlpool Corporation. Founded in 1919, KitchenAid is headquartered in Benton Charter Township, Michigan. The brand is renowned for its iconic stand mixers, known for their durability and versatility in various kitchen tasks.Cuisinart:
Cuisinart is a brand of kitchen appliances and cookware owned by Conair Corporation. The company was founded in 1971, and its headquarters is in Stamford, Connecticut. Cuisinart offers a diverse range of small kitchen appliances, including food mixers, recognized for their quality and innovation.GE (General Electric):
GE is a multinational conglomerate that includes a variety of business segments, including appliances. The company, headquartered in Boston, Massachusetts, originated in 1892. GE appliances, including food mixers, are designed with a focus on modern technology and efficiency.Kenmore:
Kenmore is a brand of household appliances, including food mixers, sold by Sears. The brand has a long history, with the first Kenmore product introduced in 1927. Kenmore appliances are known for their reliability, and the brand has been a staple in American homes for decades.Hamilton Beach:
Hamilton Beach is a brand of small kitchen appliances, including food mixers, owned by Hamilton Beach Brands, Inc. The company originated in 1910 and is headquartered in Glen Allen, Virginia. Hamilton Beach mixers are designed for home use, offering users practical and affordable options for mixing ingredients.Farberware:
Farberware is a brand of kitchenware and small kitchen appliances, including food mixers. The brand is owned by Lifetime Brands, Inc. Farberware has a history dating back to 1900 and is known for its focus on functionality and durability in kitchen products.
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