Best Food Mixer Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
In today’s culinary landscape, the countertop food mixer has emerged as an essential kitchen companion for both amateur home cooks and seasoned chefs alike. These versatile machines streamline meal preparation by efficiently mixing, kneading, and whipping a variety of ingredients, thereby enhancing the cooking experience. With features such as multiple speed settings, interchangeable attachments, and durable construction, a quality countertop mixer not only saves time but also opens up a world of culinary possibilities, from baking fluffy breads to crafting delicate meringues. As consumers seek out the perfect appliance to elevate their cooking, the countertop food mixer stands out as a valuable investment.
However, the decision to purchase a countertop food mixer goes beyond just the features and functionality; brand trust plays a pivotal role in shaping consumer choices. In a crowded marketplace filled with numerous brands, shoppers often lean towards familiar names that they believe deliver consistent quality and reliability. The trust established by a brand can significantly influence perceptions of product performance and customer satisfaction. When consumers feel confident in a brand’s reputation, they are more likely to make a purchase, often prioritizing it over lesser-known alternatives. This sense of assurance can be particularly important for high-investment items like countertop mixers, where a commitment to quality is essential for a satisfying culinary experience.
To explore the nuances of brand trust in the context of countertop food mixers, we turn to the findings of America’s Most Trusted® study. This research delves into consumer perceptions and ratings of various brands, providing invaluable insights into what drives trust and loyalty among shoppers. By examining how different brands fared in the survey, we can better understand the intricate relationship between brand reputation and consumer behavior.
The 2025 America’s Most Trusted Study
Founded over a decade ago, America’s Most Trusted® has been on a mission to help brands understand how trust influences your shopping decisions. What companies do people see as trustworthy? What are the most trustworthy brands? What are the top companies and brands people trust the most? For brands to thrive, they need to grasp how consumer trust directly impacts their success. Each January, updated results are released, making this study a go-to resource for anyone looking to understand brand trust.
So, what exactly is "brand trust"? It’s all about how much you believe a food mixer brand can deliver on its promises. Building this trust is essential for brands aiming to keep you coming back. When you trust a brand, you're more likely to buy their products and recommend them to friends. This loyalty is vital, as it helps ensure that you stick with the food mixer brands you know and love.
Every year, Lifestory Research publishes a fresh report on America’s Most Trusted®. Thousands of consumers like you share their experiences and insights about different brands in one of over 75 specific product studies. These insights help us assess how much trust you have in various brands when making your choices, all through our validated Net Trust Quotient Score.
The Net Trust Quotient Score (NTQS) is a key measurement that gauges your trust in a specific food mixer brand. This score allows us to compare how well a product meets your expectations against its competitors. By using top-notch research methods grounded in social and opinion science, we aim to provide you with reliable insights into consumer behavior.
Curious about which food mixer brands people trust the most? The America’s Most Trusted Study has rated the leading food mixer brands based on consumer feedback. This study is designed to help you discover which brands have earned the trust of consumers like you, guiding your choices in the kitchen.
2025 America’s Most Trusted Food Mixer Brand
The Lifestory Research 2025 America’s Most Trusted® Food Mixer Study has named Cuisinart the most trusted brand for those considering purchasing a kitchen countertop food mixer. With a Net Trust Quotient Score of 120.2, Cuisinart received the highest trust rating among the leading food mixer brands.
This ranking is based on insights from 3,358 U.S. consumers surveyed over the past 12 months. Cuisinart earned top marks for trust, outpacing other popular food mixer brands. The brands included in the final ranking were recognized by shoppers seeking a food mixer. Trust measures how consumers evaluate product quality, review their experiences, and report overall satisfaction with food mixer brands.
The top-ranked food mixer brands in the 2025 America’s Most Trusted® study are listed below.
TOP 6 Ranked Food Mixer Brands – 2025 Customer Ratings
| 1 | Cuisinart | 120.2 | ★★★★★ |
| 2 | KitchenAid | 118.6 | ★★★★★ |
| 3 | GE | 105.7 | ☆☆ |
| 4 | Hamilton Beach | 104.3 | ☆☆ |
| 5 | Kenmore | 100.8 | ☆☆ |
| 6 | Farberware | 95.5 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® study conducts surveys of kitchen appliance shoppers across the United States annually. The study is dedicated to capturing consumer opinions on the market's most recognized and trusted kitchen appliance brands.
The study asked consumers to rate Food Mixer brands. It should be noted that a food mixer can be a Stand Mixer or a Hand Mixer. Consumers rated the brand based on the general category of a Food Mixer and were not distinguished by Stand or Hand mixer products.
A stand mixer is a stationary appliance with a base and a mixing bowl. The mixing attachments, such as a paddle, whisk, or dough hook, rotate while the bowl remains still. Stand mixers are generally more powerful than hand mixers, making them ideal for heavier tasks like kneading dough, whipping large quantities, or mixing thick batters. They are also hands-free, so you can set them up and do other tasks while they work, making them perfect for frequent use or larger batches.
On the other hand, a hand mixer is a portable, handheld appliance with rotating beaters that you hold while mixing. Hand mixers are typically less powerful and better suited for lighter tasks like beating eggs, whipping cream, or mixing cake batter. They are compact, lightweight, and easy to store, making them ideal for smaller tasks or occasional use.
The main differences are power, size, and cost: stand mixers are bulkier and more expensive but can handle more demanding tasks, while hand mixers are more affordable, compact, and suitable for quick, everyday mixing. Ultimately, the choice between the two depends on your cooking habits—whether you need something for heavy-duty tasks or a simple, lightweight mixer for lighter jobs.
Below, we present the brands featured in the 2025 America’s Most Trusted® study, listed in order of their ranking.
Cuisinart
Cuisinart, a leading brand in kitchen appliances and cookware, is owned by Conair Corporation. Founded in 1971 and headquartered in Stamford, Connecticut, Cuisinart has built a reputation for high-quality, innovative kitchen tools. The brand offers a wide range of small kitchen appliances, including food mixers that are known for their reliability, cutting-edge design, and superior performance. Cuisinart’s mixers are popular for both home chefs and professionals, with versatile features that cater to various culinary needs, from mixing dough to whipping cream. The brand is widely recognized for making cooking and baking more efficient and enjoyable.
KitchenAid
KitchenAid, a flagship brand of Whirlpool Corporation, has been a household name since its founding in 1919. Headquartered in Benton Charter Township, Michigan, KitchenAid is most famous for its iconic stand mixers, which have become a symbol of durability and versatility in the kitchen. Known for their robust construction, stylish design, and wide array of attachments, KitchenAid mixers are a top choice for both amateur and professional bakers. With its high-performance features, KitchenAid mixers are ideal for a variety of tasks, including mixing, kneading, beating, and even food processing, making it a favorite for culinary enthusiasts worldwide.
GE (General Electric)
General Electric (GE), a multinational conglomerate with a history dating back to 1892, is headquartered in Boston, Massachusetts. GE’s appliance division, which includes food mixers, has built a reputation for integrating modern technology with efficient design. GE mixers are engineered to meet the needs of contemporary kitchens, offering reliable performance and smart features that enhance ease of use. While GE is best known for its industrial innovations, its consumer appliances also reflect a commitment to modernizing the home with energy-efficient, user-friendly products. GE’s food mixers are designed to provide both style and function for the modern kitchen.
Hamilton Beach
Founded in 1910 and headquartered in Glen Allen, Virginia, Hamilton Beach is a well-known brand for small kitchen appliances. As part of Hamilton Beach Brands, Inc., the company is recognized for offering practical, affordable, and high-quality products. Hamilton Beach food mixers are designed to provide value without compromising on performance. Ideal for everyday home use, these mixers are praised for their ease of operation and versatility. From basic hand mixers to more advanced stand mixers, Hamilton Beach products offer a variety of options to meet the needs of home cooks who seek reliable, budget-friendly appliances that can handle all their mixing tasks.
Kenmore
Kenmore, a trusted name in home appliances, has been a staple in American homes since its inception in 1927. Sold by Sears, Kenmore is known for producing durable and dependable products, including food mixers. With a focus on reliability and simplicity, Kenmore mixers are designed to meet the needs of families and home cooks who value ease of use and long-lasting performance. While Kenmore’s product line spans a wide range of appliances, its food mixers are recognized for their solid construction, ease of cleaning, and consistent results. Kenmore mixers are ideal for anyone looking for a straightforward, no-frills option for everyday baking and cooking.
Farberware
Founded in 1900, Farberware is a trusted name in kitchenware and small appliances. The brand, now owned by Lifetime Brands, Inc., has built a reputation for combining functionality with durability. Farberware’s food mixers are designed with the home cook in mind, offering practical features and reliable performance at an affordable price point. Known for their user-friendly designs, Farberware mixers excel at making everyday kitchen tasks—like mixing, whisking, and beating—easy and efficient. Whether you're a beginner or an experienced cook, Farberware provides durable mixers that get the job done without breaking the bank. The brand remains a go-to choice for those seeking dependable kitchen appliances.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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Rating Methodology
What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.