RANKED: 2024 AMERICA’S MOST TRUSTED ALL PURPOSE CLEANER BRAND 

What are the Best Purpose Cleaner Brands? 

The significance of general household cleaning products extends beyond maintaining a tidy living space; it is a cornerstone of well-being and health. These products play a pivotal role in creating a hygienic environment, safeguarding against the spread of harmful bacteria, viruses, and allergens. In a state where cleanliness is not merely a visual appeal but a fundamental necessity, household cleaning products serve as the frontline defense against potential health hazards. From disinfectants that combat germs to multi-surface cleaners that ensure a pristine living area, the value of these products transcends aesthetics, ultimately contributing to the health and safety of individuals and families. As we delve into consumer research, understanding the nuanced preferences and concerns regarding these products becomes imperative as it sheds light on the evolving landscape of household maintenance.

The 2024 America’s Most Trusted Study

Having been introduced over a decade ago, America's Most Trusted® has played a vital role in illuminating brands about the influence of trust on consumer buying decisions. Understanding the crucial role of consumer trust is an inherent trait of successful brands. Annually, updated results are disclosed in January, affirming the study's status as the ultimate benchmark of brand trust.

Customers' trust in the brand measures its ability to deliver its promises. The development of brand trust with customers is crucial for securing their loyalty. When consumers trust a brand, they are more likely to purchase and recommend it. Brand trust also aids in building customer loyalty, as customers stick with the brands they trust.

We have shared the most recent America's Most Trusted® study results each year since Lifestory Research began conducting the study. Thousands of people are surveyed on their perceptions and experiences with over 75 products yearly. In this study, we evaluate how much people trust specific brands when shopping for a specific product based on the Net Trust Quotient Score. 

In addition to assessing a brand's trustworthiness within a particular product category, the Net Trust Quotient Score (NTQS) also helps determine if a product meets customer expectations compared with competitors. This trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards. 

What are the top all-purpose cleaner brands people trust the most? To answer this question, the top cleaning brands were rated in the America’s Most Trusted Study. The study aims to identify the most all-purpose cleaning brands people trust by asking them to rate each brand within the product category.

2024 America’s Most Trusted All-Purpose Cleaner Brand

The Lifestory Research 2024 America’s Most Trusted® All Purpose Cleaning Brand Study found Clorox to be the most trusted brand among people shopping for cleaning products. With a Net Trust Quotient Score of 127.8, Clorox had the highest trust rating among the most popular all-purpose cleaning brands.  

The most trusted and popular all-purpose cleaning brands in order were Clorox, Lysol, Windex, Mr. Clean, Formula 409, Simple Green, Microban, Seventh Generation, ZEP, CleanSmart, and OdoBan. Clorox received the best reviews and trust ratings among the most popular all-purpose cleaning brands as judged by consumers. 

The Lifestory Research 2024 America’s Most Trusted® All Purpose Cleaning Brand Study ranking is based on 6,049 opinions of people surveyed in the United States over the last 12 months. Brands included in the final ranking were nationally recognized by people actively shopping for an all-purpose cleaner. 

To be included in the final ranking, cleaning brands must have a certain level of brand awareness. Brands with low brand awareness were excluded from the rankings based on the study's criteria. Brands must have received enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error to be included in the final ranking of the all-purpose cleaning brand study. This confidence level is necessary to ensure that the survey results accurately reflect the opinions of the surveyed population. The sample size must also be large enough to ensure the validity of the survey results. Therefore, the study excluded cleaning brands that did not meet this condition.

The top all-purpose cleaning brands ranked in the 2024 America’s Most Trusted® All Purpose Cleaning Brand study are listed below.

TOP 11 Ranked All-Purpose Cleaning Brands – 2024 Study

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

The America’s Most Trusted® study is an annual study examining brand trust across many product categories.  Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.  

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study is focused on measuring consumers' opinions of the most recognized brands in the market. In the study, consumers rate the quality of the brand, likelihood of recommending to others, the reputation of the brand, and their trust in the brand. Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study for this product category.

1. Clorox:
   Clorox is a brand known for its household cleaning products, including disinfectants and bleach. The brand is owned by The Clorox Company, headquartered in Oakland, California. Clorox has been a household name since its founding in 1913 and is recognized for its commitment to providing effective cleaning solutions.

2. Lysol:
   Lysol is a brand specializing in disinfectant and cleaning products. The brand is owned by Reckitt Benckiser Group, headquartered in Slough, United Kingdom. Lysol has a history dating back to the late 19th century and is widely known for its disinfectant sprays, wipes, and other cleaning solutions.

3. Windex:
   Windex is a brand of glass and surface cleaning products. The brand is owned by S. C. Johnson & Son, Inc., headquartered in Racine, Wisconsin. Windex has been a staple in household cleaning since its introduction in 1933, providing effective solutions for streak-free glass and surfaces.

4. Mr. Clean:
   Mr. Clean is a brand known for its line of household cleaning products, with a focus on all-purpose cleaners and Magic Eraser products. The brand is owned by Procter & Gamble and is headquartered in Cincinnati, Ohio. Mr. Clean has been a familiar figure in cleaning since the introduction of the bald, muscular mascot in 1958.

5. Formula 409:
   Formula 409 is a brand of household cleaner known for its degreasing and disinfecting properties. The brand is owned by The Clorox Company and is headquartered in Oakland, California. Formula 409 has been a trusted cleaner since its launch in 1957.

6. Simple Green:
   Simple Green is a brand known for its environmentally friendly cleaning products. The brand is owned by Sunshine Makers, Inc., headquartered in Huntington Beach, California. Simple Green originated in 1975 and has become synonymous with non-toxic, biodegradable cleaning solutions.

7. Microban:
   Microban is a brand known for incorporating antimicrobial technology into various household products, including cleaning solutions. The brand is part of Barr Brands International and is headquartered in Charlotte, North Carolina. Microban has been a leader in antimicrobial protection since the 1980s.

8. Seventh Generation:
   Seventh Generation is a brand that focuses on environmentally friendly and sustainable cleaning products. The brand is owned by Unilever and is headquartered in Burlington, Vermont. Seventh Generation has been a pioneer in eco-friendly cleaning solutions since its founding in 1988.

9. ZEP:
   ZEP is a brand of industrial and commercial cleaning solutions. The brand is owned by Zep, Inc., headquartered in Atlanta, Georgia. ZEP has been providing professional-grade cleaning products since its establishment in 1937.

10. CleanSmart:
    CleanSmart is a brand known for its disinfecting sprays and solutions. The brand is owned by Simple Science, LLC, and is headquartered in Waukesha, Wisconsin. CleanSmart uses patented technology to create disinfectants without harsh chemicals.

11. OdoBan:
    OdoBan is a brand specializing in odor eliminators and disinfectants. The brand is owned by Clean Control Corporation and is headquartered in Warner Robins, Georgia. OdoBan has been providing cleaning solutions since 1980, with a focus on eliminating odors and germs.

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