RANKED: 2024 AMERICA’S MOST TRUSTED LAUNDRY APPLIANCE BRAND
What are the Best Laundry Appliance Brands?
In an age where consumers face many options, brand trust is a cornerstone of purchasing decisions. When it comes to household products like laundry appliances, trust is paramount. Understanding brand trust dynamics in selecting a new washer and dryer provides insights for manufacturers striving to capture consumer loyalty. It also empowers shoppers to make informed, reliable choices in an increasingly crowded marketplace. Consumers have many brand choices when shopping for a new laundry appliance and often seek out those brands they trust. So, what are the laundry appliance brands people trust the most?
The 2024 America’s Most Trusted Study
The America's Most Trusted® study was launched over a decade ago to help brands understand how trust influences buying decisions. Successful laundry appliance brands understand that consumer trust is crucial to their success. The multiyear America's Most Trusted® study has become the definitive ranking of brand trust.
Brand trust refers to a customer's confidence that a laundry appliance brand will fulfill its promises. To ensure customers' return, it is necessary to develop brand trust. Consumers are more likely to purchase and recommend a laundry appliance brand when they trust it. In addition to building customer loyalty, brand trust contributes to customer loyalty, as laundry appliance customers tend to stay with brands they trust.
Lifestory Research shares the most recent results of America’s Most Trusted® at the start of every year. We conduct over 75 specific product studies annually, surveying thousands of people about their perceptions and experiences with different brand products. During this study, we investigate how much people trust specific brands while shopping for a particular product using our validated Net Trust Quotient Score.
The Net Trust Quotient Score (NTQS) is a quantitative measure assessing the degree of trust consumers place in a particular laundry appliance brand. This metric is a valuable tool in evaluating whether a product aligns with customer expectations compared to competing laundry appliance brands. Rooted in social and opinion science research, the NTQS offers consumer-centric data insights, adhering rigorously to the highest standards of consumer research quality.
Which laundry appliance brands are most trusted by consumers? America's Most Trusted Study rated the top laundry appliance brands to answer this question. Brands included in the study were Maytag, Whirlpool, LG, Bosch, GE, Kenmore, Samsung, Frigidaire, Miele, Electrolux, and Amana. The America’s Most Trusted® study asks people to rate each brand within the laundry appliance category based on their trustworthiness.
2024 America’s Most Trusted Laundry Appliance
The Lifestory Research 2024 America’s Most Trusted® Laundry Appliance Study found Maytag to be the most trusted brand among people considering the purchase of a laundry appliance. Maytag had the highest Net Trust Quotient Score of 112.3 among the most popular laundry appliance brands.
People's trust directly correlates with their ratings of laundry washers and dryers’ quality, their reviews of laundry appliances, and their customer satisfaction ratings.
Brands included in the final order were nationally recognized by people actively shopping for laundry appliances. Between January and December in the United States, Lifestory Research surveyed 12,155 people about their opinions of laundry appliances.
The most trusted laundry appliance brands were Maytag, Whirlpool, LG, Bosch, GE, Kenmore, Samsung, Frigidaire, Miele, Electrolux, and Amana. Maytag generated the top reviews and trust ratings among the most popular laundry appliance brands as evaluated by consumers.
If a laundry appliance brand had low brand awareness and did not have enough brand judgments, they were excluded from the rankings because laundry appliance brands must have received enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. This confidence level is necessary to ensure that the laundry appliance results accurately reflect the opinions of the surveyed population. The sample size must also be large enough to ensure the validity of the survey results.
The table below shows the laundry appliance rankings among the top laundry appliance brands in the 2024 America’s Most Trusted® study.
TOP 11 Ranked Laundry Appliance Brands– 2024 Study
TOP 11 Ranked Laundry Appliance Brands– 2024 Study Ratings
| 1 | Maytag | 112.3 | ★★★★★ |
| 2 | Whirlpool | 111.8 | ★★★★★ |
| 3 | LG | 106.3 | ☆☆☆ |
| 4 | Bosch | 105.9 | ☆☆☆ |
| 5 | GE | 105.3 | ☆☆☆ |
| 6 | Kenmore | 103.9 | ☆☆☆ |
| 7 | Samsung | 103.2 | ☆☆☆ |
| 8 | Frigidaire | 98.4 | ☆☆ |
| 9 | Miele | 95.4 | ☆☆ |
| 10 | Electrolux | 93.3 | ☆☆☆ |
| 11 | Amana | 92.9 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys laundry appliance shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized laundry appliance brands in the market. In the study, consumers rate the quality of the laundry appliance brand, their likelihood of recommending the laundry appliance to others, how favorable they feel about the brand behind the laundry appliance, how they rate the reputation of the laundry appliance, and their trust in the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Maytag
Maytag, owned by the Whirlpool Corporation, is a brand known for its reliable and durable laundry appliances. The brand originated in 1893 and is headquartered in Benton Harbor, Michigan.Whirlpool
Whirlpool, a major player in the appliance industry, is headquartered in Benton Harbor, Michigan. Whirlpool was founded in 1911 and has become one of the world's largest appliance manufacturers.LG
LG, a global electronics and appliances company based in Seoul, South Korea, is recognized for its innovative designs and technology in laundry appliances. LG has been providing cutting-edge solutions since its founding in 1958.Bosch
Bosch, a leading German appliance manufacturer, is known for precision engineering in laundry appliances. The brand, founded in 1886, is headquartered in Gerlingen, Germany, and has a reputation for high-quality appliances.GE (General Electric)
General Electric (GE) offers laundry solutions under its brand. Founded in 1892 and headquartered in Boston, Massachusetts, USA, GE is a multinational conglomerate with a history of innovation in various industries.Kenmore
Kenmore, managed by Sears (now Transformco), is synonymous with reliability and functionality in laundry appliances. The brand has been providing appliances since the 1920s.Samsung
Samsung, a global technology giant based in Seoul, South Korea, extends its expertise to laundry appliances. The brand, founded in 1938, is known for its cutting-edge technology and innovative washing machine and dryer features.Frigidaire
Frigidaire, a brand under the Electrolux umbrella, is recognized for efficient and value-oriented laundry appliances. Electrolux, the parent company, was founded in 1919, and Frigidaire has been a crucial part of its brand portfolio.Miele
Miele, a German manufacturer of high-end appliances, offers precision and durability in its laundry appliances. Founded in 1899 and headquartered in Gütersloh, Germany, Miele is known for its engineering excellence.Electrolux
Electrolux, a global appliance company, encompasses the Frigidaire brand. Founded in 1919 and headquartered in Stockholm, Sweden, Electrolux is a significant player in the home appliance industry, offering diverse products.Amana
Under the Whirlpool Corporation, Amana is known for providing reliable and affordable laundry appliances. The brand, founded in 1934, offers practical features for efficient laundry care and is headquartered in Amana, Iowa, USA.
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