Best Laundry Appliance Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
When buying new laundry appliances, like washers and dryers, many want to make sure we’re making the right choice. These appliances are important investments for our homes, and with so many options available, it can be overwhelming to decide which one to choose. One key factor that often guides our decisions is brand trust.
Brand trust is all about feeling confident that your chosen brand will deliver quality and reliability. It’s not just about fancy features or sleek designs; it’s about knowing that the appliance will work well for years and that you’ll be supported if something goes wrong. As consumers, we naturally gravitate toward brands that have built a reputation for excellence, innovation, and great customer service.
So, what are the laundry appliance brands people trust the most?
The 2025 America’s Most Trusted Study
The America’s Most Trusted® study, launched over a decade ago, provides valuable insights into how trust influences consumer purchasing decisions, particularly in the laundry appliance market. For successful brands, understanding and fostering consumer trust is essential for long-term success.
Brand trust refers to customers’ confidence that a laundry appliance brand will meet its promises—whether that involves delivering reliable performance, durability, or excellent customer service. When consumers trust a brand, they are likelier to choose it for their purchases and recommend it to others. This trust enhances customer loyalty and encourages repeat business, as satisfied customers often remain loyal to brands they can rely on.
Each year, Lifestory Research publishes the latest results from America’s Most Trusted®, drawing from extensive surveys of thousands of consumers regarding their perceptions and experiences with various brands. With over 75 product studies conducted annually, this research offers crucial insights into the factors that build brand trust and how they impact consumer behavior in the laundry appliance sector. By understanding these dynamics, brands and consumers can make more informed decisions in the marketplace.
Which laundry appliance brands are most trusted by consumers? America's Most Trusted Study rated the top laundry appliance brands to answer this question.
2025 America’s Most Trusted Laundry Appliance
The 2025 America’s Most Trusted® Laundry Appliance Study conducted by Lifestory Research identified Whirlpool as the most trusted brand among consumers considering a laundry appliance purchase. Whirlpool earned the highest Net Trust Quotient Score, achieving an impressive score of 113.3 among the leading brands in this category.
Trust in a brand is closely linked to consumers’ perceptions of the quality of washers and dryers, their reviews of the products, and overall customer satisfaction ratings.
The brands included in this study were nationally recognized by individuals actively shopping for laundry appliances. From January to December, Lifestory Research surveyed 8,724 consumers across the United States to gather insights into their opinions on various laundry appliance brands.
The most trusted brands identified in the study were Whirlpool, Maytag, Bosch, GE, LG, Kenmore, Samsung, and Frigidaire. Notably, Whirlpool received the highest ratings in both reviews and trust among these popular brands, underscoring its strong reputation in the market.
According to independent consumer ratings research, what are the most trustworthy brands in America? What are the top laundry appliance brands people trust the most?
The table below shows the laundry appliance rankings among the top laundry appliance brands in the 2025 America’s Most Trusted® study.
TOP 7 Ranked Laundry Appliance Brands– 2025 Customer Ratings
| 1 | Whirlpool | 113.3 | ★★★★★ |
| 2 | Maytag | 112.3 | ★★★★★ |
| 3 | Bosch | 109.1 | ☆☆☆ |
| 4 | GE | 107.4 | ☆☆ |
| 5 | LG | 107.3 | ☆☆ |
| 6 | Kenmore | 106.0 | ☆☆ |
| 7 | Samsung | 104.9 | ☆☆ |
| 8 | Frigidaire | 102.1 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® study conducts ongoing surveys of laundry appliance shoppers across the United States throughout the year. This research aims to gauge consumers' opinions about the most recognized brands in the laundry appliance market.
In the study, participants evaluate various aspects of these brands, including the the level of trust they place in it. These insights contribute to a comprehensive understanding of brand performance in the 2025 America’s Most Trusted® study.
The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
Whirlpool
Whirlpool, one of the largest appliance manufacturers globally, was founded in 1911 and is also headquartered in Benton Harbor, Michigan. Renowned for its commitment to innovation, Whirlpool offers a variety of laundry solutions, including the popular Whirlpool WASHER and DRYER series, which combines modern technology with user-friendly designs. The brand is known for its emphasis on energy efficiency and ease of use.
Maytag
Maytag, owned by Whirlpool Corporation, has built a strong reputation for reliable and durable laundry appliances since its founding in 1893. Headquartered in Benton Harbor, Michigan, Maytag is well-known for its top product lines, including the Maytag Bravos washers and dryers, which are celebrated for their robust performance and efficiency. The brand emphasizes long-lasting quality, often featuring advanced cleaning technologies.
Bosch
Bosch, a leading German appliance manufacturer founded in 1886 and headquartered in Gerlingen, Germany, is celebrated for its precision engineering and high-quality laundry appliances. The brand's 800 Series washers and dryers are particularly noted for their compact designs and advanced features, making them ideal for modern homes where space is at a premium. Bosch appliances are synonymous with reliability and superior performance.
GE (General Electric)
General Electric (GE), founded in 1892 and based in Boston, Massachusetts, is a multinational conglomerate known for its innovative approach across various industries, including home appliances. GE's laundry solutions, such as the GE Profile series, feature smart technology and customizable settings, appealing to consumers who value convenience and performance in their laundry routines.
LG
LG, a global electronics and appliances company founded in 1958 and based in Seoul, South Korea, is recognized for its innovative designs and technology in laundry appliances. The LG TurboWash and LG ThinQ series are popular for their advanced features, including smart connectivity and energy-efficient designs. LG continues to push the envelope in terms of technology integration and user experience.
Kenmore
Kenmore, managed by Transformco (formerly Sears), has been a trusted name in laundry appliances since the 1920s. Known for reliability and functionality, Kenmore offers a range of products, including the Kenmore Elite line, which combines powerful performance with sleek design. The brand has long been associated with dependable appliances that meet everyday needs.
Samsung
Samsung, a global technology leader based in Seoul, South Korea, extends its expertise into the laundry appliance market. Founded in 1938, Samsung is known for its cutting-edge technology and innovative features in washers and dryers. The Samsung FlexWash and Samsung Smart Washer lines stand out for their versatility and smart home integration, appealing to tech-savvy consumers.
Frigidaire
Frigidaire, a brand under the Electrolux umbrella, is recognized for its efficient and value-oriented laundry appliances. Founded in 1919, Frigidaire offers a range of products that prioritize functionality and affordability. The Frigidaire Gallery series is especially popular, featuring modern designs and smart capabilities to enhance the laundry experience while maintaining budget-friendly options.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.