RANKED: 202 4 AMERICA’S MOST TRUSTED LAWN MOWER BRAND

What are the Best Lawn Mower Brands? 

Lawnmowers are indispensable tools for maintaining well-kept and attractive outdoor spaces. They come in various types, from traditional push mowers to more advanced self-propelled and ride-on models. Push mowers, powered by manual effort, are ideal for smaller lawns and provide an eco-friendly option. Self-propelled mowers, equipped with a motor-driven drive system, offer added convenience by reducing the physical exertion required. Ride-on mowers provide efficiency and comfort for larger yards, allowing users to cover extensive areas easily. With features like adjustable cutting heights, bagging or mulching capabilities, and various cutting deck sizes, lawn mowers cater to multiple preferences and lawn sizes, ensuring a well-maintained and manicured outdoor space. 

The 2024 America’s Most Trusted Study

Initiated more than a decade ago, the America's Most Trusted® study was introduced to provide brands with insights into the impact of trust on consumer purchasing decisions. Discerning brands recognize that consumer trust is paramount for their triumph. In January, the study releases updated findings. This multiyear endeavor has solidified its status as the definitive gauge of brand trust.

Trust building is necessary to ensure customers' return or repeat purchases of lawnmowers. A lawn mower brand's reputation is determined by customers' confidence in the company's ability to deliver its promises. Consumers who trust a lawn mower brand have a greater propensity to purchase and recommend it to others. Brand trust also contributes to customer loyalty, as they are more likely to remain loyal to the lawn mower brand they trust.

Throughout the study's history, Lifestory Research has shared the most recent results in January of the year. As part of this research program, Lifestory Research conducts over 75 product studies each year, surveying thousands of people about their perceptions and experiences with different brands. In this study, Net Trust Quotient Scores assess how much people trust specific brands while purchasing certain products. 

Net Trust Quotient Scores (NTQS) are used to determine whether a product meets customer expectations compared to competing brands within a specific product category by assessing the level of trust customers hold for a particular brand in a specific product category. With this trust metric, consumer-driven insights are provided using social and opinion science research practices that adhere to the highest standards of consumer research.

What are the most trusted mower brands? Based on data collected in America's Most Trusted Study, we determined the most trusted mower brands in the marketplace. We asked people to rate each brand in the product category to determine which mower brands they trust the most.

Lifestory Research's evaluations, reviews, and accolades are grounded in comprehensive survey feedback meticulously gathered from individuals participating in our lawn mower study. Notably, our methodology deliberately excludes the influence of third-party reviews, editorial committees, or industry professionals, underscoring our commitment to authenticity. In the quest to identify the most trusted lawn mower brands, we prioritize the unfiltered opinions and trust ratings of real individuals. Our approach adheres to stringent social scientific survey standards, with sample sizes thoughtfully designed to mirror the nuanced perspectives of our discerning target audience. Every aspect of our lawn mower research findings is exclusively rooted in the candid opinions of independent survey respondents within the esteemed framework of America's Most Trusted Research program.

2024 America’s Most Trusted Mower

The Lifestory Research 2024 America’s Most Trusted® Mower Study found John Deere to be the most trusted brand among people considering the purchase of a mower. With a Net Trust Quotient Score of 129.1, John Deere had the highest trust rating among the most popular mowers. This is the fifth year that John Deere has been rated as the most trusted lawn mower brand in the America’s Most Trusted® study.

The Lifestory Research 2024 America’s Most Trusted® Mower ranking is based on 6,263 opinions of people surveyed in the United States over the last 12 months. The most trusted mower brands, in order, were John Deere, Honda, Toro, Husqvarna, Craftsman, Troy-Bilt, Snapper, Cub Cadet, Black+Decker, Ryobi, Swisher, and Ego.  

To be included in our lawn mower rankings, a lawn mower brand needs specific recognition among consumers. This means that people should know about the lawn mower brand and have formed opinions about it. If a lawn mower brand lacks this recognition or enough feedback, it won't be included in our rankings. To make it into the lawn mower rankings, a brand needs to have received many responses in our surveys. This is crucial for ensuring the accuracy of our results. 

We use a rigorous statistical approach, requiring a 95% confidence level with no more than a 3% margin of error. This means we can be highly confident that our lawn mower brand opinions reflect those of the surveyed population. In addition, we ensure that our sample size is large enough to guarantee the validity and reliability of the lawn mower survey results. This ensures that our lawn mower rankings are based on solid data and provide valuable insights for consumers and industry professionals.

The top lawn mower brands ranked in the 2024 America’s Most Trusted® study are listed below.

TOP 12 Ranked Mower Brands – 2024 Study

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

The America’s Most Trusted® study is an annual study examining brand trust across many product categories.  Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.  

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys lawn mower shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized lawn mower brands in the market. In the study, consumers rate the quality of the lawn mower brand, their likelihood of recommending the lawn mower to others, how favorable they feel about the brand behind the lawn mower, how they rate the reputation of the lawn mower, and their trust in the lawn mower brand.

Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.

1. John Deere:
   John Deere is a well-known brand in the agricultural and outdoor equipment industry. The company, Deere & Company, is headquartered in Moline, Illinois. John Deere originated in 1837 and is globally recognized for its tractors, lawnmowers, and other agricultural machinery.

2. Honda:
   Honda is a Japanese multinational corporation that manufactures automobiles, motorcycles, and power equipment, including lawnmowers. Honda Motor Co., Ltd. is headquartered in Tokyo, Japan. The Honda Power Equipment division produces various outdoor power products, and Honda lawnmowers are recognized for their reliability and performance. The company was founded in 1948.

3. Toro:
   The Toro Company is an American outdoor equipment manufacturer, including lawnmowers. Toro is headquartered in Bloomington, Minnesota. The company has a history dating back to 1914 and is known for its innovative and high-quality lawn care products.

4. Husqvarna:
   Husqvarna Group, a Swedish company, is a leading manufacturer of outdoor power products, including lawnmowers. The company is headquartered in Stockholm, Sweden. Husqvarna has a history dating back to 1689 and is recognized for its diverse outdoor equipment and tools.

5. Craftsman:
   Craftsman is a brand of outdoor power equipment and tools, including lawnmowers. The brand is currently owned by Stanley Black & Decker. Craftsman originated in 1927 and is known for its association with Sears, Roebuck, and Co., though the brand has changed ownership over the years.

6. Troy-Bilt:
   Troy-Bilt is a brand of outdoor power equipment owned by MTD Products Inc. MTD Products is headquartered in Valley City, Ohio. Troy-Bilt originated in 1937 and is known for its lawnmowers, garden tillers, and other outdoor tools.

7. Snapper:
   Snapper, a brand under Briggs & Stratton Corporation, is known for its lawnmowers and outdoor power equipment. Briggs & Stratton is headquartered in Wauwatosa, Wisconsin. Snapper originated in 1951 and is recognized for its durable, high-performance lawn care products.

8. Cub Cadet:
   Cub Cadet is a brand of outdoor power equipment owned by MTD Products Inc. MTD Products is headquartered in Valley City, Ohio. Cub Cadet, founded in 1961, is known for its lawn mowers, tractors, and other lawn care products.

9. Black+Decker:
   Black+Decker is a well-known American brand that produces power tools and outdoor equipment, including lawnmowers. The brand is currently owned by Stanley Black & Decker. Black+Decker originated in 1910 and has a history of providing various consumer and professional tools.

10. Ryobi:
    Ryobi is a Japanese brand that manufactures power tools and outdoor equipment, including lawnmowers. The brand is part of the global conglomerate Techtronic Industries Co. Ltd. (TTI), headquartered in Hong Kong. Ryobi originated in 1943 and is recognized for its extensive line of power tools and outdoor products.

11. Swisher:
    Swisher is an American brand known for its outdoor power equipment, including lawnmowers and trail mowers. The company, Swisher Inc., is headquartered in Warrensburg, Missouri. Swisher has been in operation since 1945 and is known for its focus on making lawn care tasks more efficient.

12. Ego:
    Ego is known for its battery-powered outdoor power equipment, including lawnmowers. The brand is part of Chevron, a global company headquartered in Nanjing, China. Ego Power+ products are recognized for their performance and environmentally friendly design, offering an alternative to traditional gasoline-powered equipment.

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