Best Lawn Mower Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
In the world of home maintenance, few purchases are as essential as a reliable lawn mower. As homeowners look to maintain their yards, the choices can be overwhelming, with an array of brands and models flooding the market. Yet, beneath the surface of technical specifications and pricing, one critical factor often sways consumer decisions: brand trust.
Brand trust is more than a buzzword; it’s a cornerstone of consumer behavior that directly impacts the choices we make when investing in lawn care equipment. When homeowners select a lawn mower, they are not merely considering features like cutting efficiency, battery life, or ease of use. They are also seeking assurance that the brand they choose will deliver on its promises—providing durability, performance, and support over time. A trusted brand can evoke feelings of security and satisfaction, while a lack of trust may lead to hesitation and second-guessing.
For the last six years, Lifestory Research has conducted an annual study to identify the lawn mower brands consumers trust the most. What are the lawn mowers consumers find most trustworthy?
The 2025 America’s Most Trusted Study
As homeowners gear up for the mowing season, a pressing question looms large: which lawn mower brands do consumers trust the most? To answer this, we turned to the comprehensive data gathered from America’s Most Trusted® study, a pivotal resource that measures brand trust across various product categories. By asking consumers to rate their confidence in different mower brands, we can uncover the leaders in this competitive market.
Launched over a decade ago, the America’s Most Trusted® study serves as a vital tool for brands seeking to understand how trust impacts consumer purchasing decisions. As we dive into the results, it's clear that brands recognize the critical importance of establishing consumer trust—not just as a marketing strategy, but as a foundational element for long-term success. Each January, updated findings from this multiyear effort are released, reinforcing its reputation as the definitive measure of brand trust.
Building that trust is essential for encouraging repeat purchases of lawn mowers. A brand's reputation hinges on consumers' confidence in its ability to fulfill promises. When consumers trust a lawn mower brand, they are more likely to make a purchase and recommend it to friends and family. This trust fosters customer loyalty, as satisfied customers are inclined to stick with brands that meet their expectations.
Throughout its history, Lifestory Research has consistently shared the latest insights from the America’s Most Trusted® study each January. The research program conducts over 75 product studies annually, surveying thousands of individuals about their experiences and perceptions of various brands. In this context, Net Trust Quotient Scores play a crucial role, assessing the level of trust consumers have in specific brands when considering their next mower.
What sets Lifestory Research apart is its unwavering commitment to authenticity. The evaluations, reviews, and accolades in our study are rooted in comprehensive survey feedback from real consumers, deliberately excluding the influence of third-party reviews or industry experts. This focus on unfiltered opinions allows us to prioritize genuine consumer insights. Our research adheres to stringent social scientific standards, ensuring that sample sizes reflect the diverse perspectives of our target audience.
2025 America’s Most Trusted Mower
In the realm of lawn care, trust plays a pivotal role in consumer decision-making, and the latest findings from the Lifestory Research 2025 America’s Most Trusted® Mower Study confirm this. After surveying 5,842 consumers over the past year, the results reveal that John Deere stands out as the most trusted brand among those considering a mower purchase. With an impressive Net Trust Quotient Score of 121.3, John Deere not only tops the rankings but has also maintained this status for six consecutive years.
The study sheds light on the perceptions of various mower brands, ranking them based on the trust they inspire in potential buyers. Following John Deere in the rankings are Honda, Toro, Craftsman, Husqvarna, Troy-Bilt, Snapper, Cub Cadet, Black+Decker, and Ryobi. Each of these brands has garnered significant recognition among consumers, which is essential for inclusion in our rankings.
For a lawn mower brand to make the cut, it must be well-known and generate substantial feedback from consumers. Brands that lack this recognition or sufficient survey responses are excluded, ensuring that the rankings reflect only those names that have truly resonated with buyers. This meticulous approach reinforces the accuracy and reliability of our results, providing a clear picture of which brands consumers trust most when it comes to lawn care.
As we delve deeper into the dynamics of brand trust in the mower market, it becomes evident that John Deere’s longstanding reputation is a testament to the company’s commitment to quality and consumer satisfaction.
According to independent consumer ratings research, what are the most trustworthy brands in America? What are the top lawn mower brands people trust the most?
The top lawn mower brands ranked in the 2025 America’s Most Trusted® study are listed below.
TOP 10 Ranked Mower Brands – 2025 Customer Ratings
| 1 | John Deere | 121.3 | ★★★★★ |
| 2 | Honda | 109.2 | ☆☆☆ |
| 3 | Toro | 108.4 | ☆☆☆ |
| 4 | Craftsman | 106.6 | ☆☆ |
| 5 | Husqvarna | 103.6 | ☆☆ |
| 6 | Troy-Bilt | 103.1 | ☆☆ |
| 7 | Snapper | 98.8 | ☆☆ |
| 8 | Cub Cadet | 98.7 | ☆☆ |
| 9 | Black+Decker | 97.0 | ☆☆ |
| 10 | Ryobi | 94.1 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® study conducts ongoing surveys of lawn mower shoppers across the United States throughout the year. This research aims to capture consumers' opinions on the most recognized lawn mower brands in the market. Participants evaluate various aspects, including the perceived quality of the brand, their likelihood of recommending it to others, their overall sentiment towards the brand, its reputation, and their level of trust in the lawn mower brand. This comprehensive approach provides valuable insights into consumer preferences and brand perceptions within the lawn care industry.
Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
John Deere
John Deere, a cornerstone of the agricultural and outdoor equipment industry, has been a trusted name since its founding in 1837. Headquartered in Moline, Illinois, John Deere is renowned for its high-quality tractors, lawn mowers, and agricultural machinery. Popular product lines are praised for their durability and performance in various mowing conditions.
Honda
Honda is a Japanese multinational corporation recognized for its reliable automobiles, motorcycles, and power equipment, including lawn mowers. Founded in 1948 and headquartered in Tokyo, Honda’s Power Equipment division offers a range of outdoor products. Their lawn mowers, such as the Honda HRX Series and HRR Series, are celebrated for their exceptional cutting performance and innovative features, including easy starting and self-propelling technology.
Toro
The Toro Company, established in 1914 and headquartered in Bloomington, Minnesota, specializes in outdoor equipment, including lawn mowers. Known for its innovative designs, Toro offers popular models like the Toro Recycler series and the Titan HD Zero Turn Mower, which provide efficient mowing solutions and user-friendly features for homeowners and professionals alike.
Craftsman
Craftsman, a historic brand in outdoor power equipment and tools, was founded in 1927 and has changed ownership several times, currently under Stanley Black & Decker. Known for its quality and reliability, Craftsman offers a variety of lawn mowers, including the Craftsman R105 riding mower recognized for their performance and ease of use.
Husqvarna
Husqvarna Group, with a history dating back to 1689, is a leading manufacturer of outdoor power products headquartered in Stockholm, Sweden. Known for their innovation, Husqvarna offers an array of lawn mowers, including the Husqvarna Automower (robotic mower) and the Husqvarna Zero-Turn Mower, which combine cutting-edge technology with high performance.
Troy-Bilt
Founded in 1937 and owned by MTD Products Inc., Troy-Bilt is headquartered in Valley City, Ohio, and is known for its reliable outdoor power equipment. Their lawn mowers, such as the Troy-Bilt Pony 42 and the Self-Propelled Mower, are popular among homeowners for their ease of use and efficiency in lawn care.
Snapper
Snapper, part of Briggs & Stratton Corporation and based in Wauwatosa, Wisconsin, is known for its durable lawn mowers and outdoor power equipment. Founded in 1951, Snapper’s popular models include the Snapper Classic and the Snapper XD battery-powered mower, which are praised for their innovative design and performance.
Cub Cadet
Cub Cadet, founded in 1961 and owned by MTD Products Inc., is also headquartered in Valley City, Ohio. The brand is recognized for its wide range of lawn mowers and tractors, including the Cub Cadet XT1 Enduro Series and the RZT S Zero Turn Mower, both known for their strength and versatility in tackling diverse mowing tasks.
Black+Decker
Black+Decker, a prominent American brand since 1910, is known for its power tools and outdoor equipment, including lawn mowers. Currently under Stanley Black & Decker, their popular models, like the Black+Decker 40V MAX and the Black+Decker electric mower, highlight the brand’s commitment to innovation and consumer convenience.
Ryobi
Ryobi, a Japanese brand that began in 1943, specializes in power tools and outdoor equipment and is part of Techtronic Industries Co. Ltd. (TTI), headquartered in Hong Kong. Ryobi lawn mowers, such as the Ryobi Brushless and the Ryobi 20-Inch Self-Propelled Mower, are recognized for their versatility and eco-friendly electric options, appealing to modern consumers seeking sustainable solutions.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
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Lawn mowers come in various types, each suited to different needs based on lawn size, terrain, and personal preference. The America’s Most Trusted study seeks to understand consumer opinions of lawn mower brands, which can include a variety of different lawn mower types.
Here are the primary categories of lawn mowers:
1. Reel Mowers (Manual Push Mowers)
How they work: These are simple, hand-powered mowers with rotating blades that cut grass as you push the mower forward.
Best for: Small lawns, low-maintenance yards, and those who prefer an eco-friendly option.
Advantages: No fuel or electricity required, quiet operation, lightweight.
Disadvantages: Requires more physical effort and time, may struggle with tall or thick grass.
2. Gas-Powered Lawn Mowers
How they work: These mowers use a gasoline engine to power the blade and often have self-propulsion features.
Best for: Larger lawns and tougher terrains.
Advantages: Powerful, can handle larger areas and thicker grass, usually more durable than electric mowers.
Disadvantages: Can be noisy, require more maintenance (e.g., oil changes), produce emissions.
3. Electric Lawn Mowers
How they work: These mowers are powered by electricity either through a cord (corded) or a battery (cordless).
Best for: Small to medium-sized lawns and people looking for low-maintenance and quieter mowing options.
Advantages: Quiet, easy to maintain, eco-friendly, no gasoline or emissions.
Disadvantages: Corded versions limit mobility; battery-powered versions may have shorter runtimes depending on the model.
4. Battery-Powered Lawn Mowers
How they work: Powered by rechargeable batteries, they are a type of electric mower but without the cord.
Best for: Homeowners who want the convenience of an electric mower but without being tethered to an outlet.
Advantages: Cord-free operation, quiet, eco-friendly, and easy to maintain.
Disadvantages: Limited run time (based on battery life), typically less powerful than gas mowers.
5. Self-Propelled Lawn Mowers
How they work: These mowers have a motorized drive system that moves the mower forward, requiring less effort from the operator.
Best for: Medium to large lawns or hilly terrain.
Advantages: Easier to push, less physical effort required, great for uneven lawns.
Disadvantages: More expensive, heavier than push mowers.
6. Zero-Turn Mowers
How they work: These mowers have a unique design that allows the operator to make sharp turns with minimal effort, thanks to independently controlled wheels.
Best for: Large lawns, properties with obstacles, or lawns requiring tight turns.
Advantages: Extremely maneuverable, fast, excellent for intricate landscaping or complex lawns.
Disadvantages: Expensive, larger size may be difficult to store.
7. Riding Mowers
How they work: Riding mowers allow the operator to sit on the mower while driving it, making them suitable for large lawns.
Best for: Large lawns or those who have difficulty pushing a mower.
Advantages: Comfortable, efficient for large areas, often equipped with additional features like mulching or bagging.
Disadvantages: Expensive, require storage space, less maneuverable than zero-turn mowers.
8. Robotic Lawn Mowers
How they work: These are autonomous mowers that operate on their own, using sensors and programming to navigate and mow the lawn.
Best for: Those looking for a highly convenient, low-maintenance option.
Advantages: Hands-free operation, can mow at scheduled times, eco-friendly, quiet.
Disadvantages: Expensive, limited by battery life and programming, not ideal for very large or uneven lawns.
9. Tractor Mowers
How they work: Similar to riding mowers but with more powerful engines and larger cutting decks, tractor mowers are ideal for large estates or farms.
Best for: Large areas or properties, especially if other attachments (e.g., plows, trailers) are needed.
Advantages: Powerful, versatile, can handle attachments for other lawn care tasks.
Disadvantages: Very large and expensive, require significant storage space.
10. Hover Mowers
How they work: These mowers use a cushion of air (created by a fan) to hover above the ground, which makes them highly maneuverable.
Best for: Lawns with slopes or uneven terrain.
Advantages: Lightweight, can mow on uneven ground or slopes, easy to maneuver.
Disadvantages: May not be as efficient on flat lawns, less common, and harder to find.
11. Stand-On Mowers
How they work: Similar to riding mowers, but instead of sitting, the operator stands on a platform while mowing.
Best for: Commercial use or large lawns where the operator needs to get on and off the mower frequently.
Advantages: More maneuverable than a traditional riding mower, comfortable for operators who need to be on their feet.
Disadvantages: Not as comfortable as sitting for long periods, more expensive than standard push mowers.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.