RANKED: 2024 AMERICA’S MOST TRUSTED TILE BRAND

What are the Best Flooring Tile Brands? 

In the design of a home, tile emerges as a popular choice for flooring across various spaces. Its appeal lies in its robustness against wear and tear, low maintenance requirements, and impressive longevity. Given that a tile purchase is typically a once-in-a-decade affair for most, the decision-making process bears significant weight. Yet, delving into the world of tile flooring options can be a formidable task, given the plethora of products tailored to individual needs. Discerning the best tile flooring brand becomes essential in shopping for tile for your home.

The 2024 America’s Most Trusted Study

Founded over a decade ago, America's Most Trusted® has sought to aid brands in understanding how shopping decisions are influenced by trust. To be successful, brands must understand precisely how consumer trust impacts business performance. New results are published each year in January, making it a definitive ranking of brand trust.

Brand trust signifies a customer's confidence in a brand's capability to deliver on its promises. Developing this trust is crucial for guaranteeing customer return. When consumers trust a tile flooring brand, they display heightened confidence in purchasing and advocating it to others. Furthermore, brand trust is integral in building customer loyalty, as individuals are more inclined to stay with a trusted brand.

The results of the America's Most Trusted® studies are released every year. A total of 75 specific product studies are conducted annually, surveying thousands of consumers about their feelings about different brands and products. This study uses our Net Trust Quotient Score to assess people's trust in tile flooring brands. 

The Net Trust Quotient Score (NTQS) is a numerical indicator designed to evaluate the trust consumers place in a particular tile flooring brand within the tile flooring industry. This metric is a valuable tool for assessing whether a product meets customer expectations about competitor brands. Anchored in social and opinion science research disciplines, the NTQS provides consumer-centric data insights, adhering steadfastly to the highest standards of consumer research quality.

What are the top tile flooring brands people trust the most? This study asks people to rate each brand within the product category to determine which one they trust the most. The study will gain insight into which brand is more trustworthy by asking participants to rate each brand. What is a trustworthy brand? A trustworthy brand is one that consumers feel they can rely on to deliver consistent, quality products and services. It is also a brand that is honest and transparent in its communication and values customer satisfaction and loyalty.

2024 America’s Most Trusted Tile Flooring

The Lifestory Research 2024 America’s Most Trusted® Tile Flooring Study found Arizona Tile to be the most trusted brand among people considering the purchase of tile flooring. The Lifestory Research 2024 America’s Most Trusted® Tile Flooring ranking is based on 2,562 opinions of people surveyed in the United States over the last 12 months.  

Arizona Tile generated the top reviews and trust ratings among the most popular tile flooring brands as rated by consumers. With the Net Trust Quotient Score of 110.4, Arizona Tile had the highest trust rating among the most popular tile flooring brands.  

The most trusted tile flooring brands, in order, were Arizona Tile, Interceramic, Marazzi Tile, Dal-Tile, American Olean, Shaw, Florida Tile, Porcelanosa, Laufen International, Monarch Tile, Crossville, Summitville Tile, Jeffrey Court, Emser Tile, and Ann Sack Tile.

Inclusion in the tile flooring rankings was contingent upon a brand's level of recognition and the volume of available consumer judgments. This ensures that the tile flooring rankings are based on solid information. Our methodology employs strict statistical criteria, such as a 95% confidence level with no more than a 3% margin of error, to secure the accuracy of our findings. Furthermore, we require a significant sample size to uphold the validity and reliability of the tile flooring survey data.

Tile brand trust relates directly to how people rank the quality of flooring tiles, review and evaluate ceramic tiles, and judge their satisfaction with tile brands. The table below shows the flooring tile rankings among the top tile flooring brands in the 2024 America’s Most Trusted® study.

TOP 15 Ranked Tile Flooring Brands – 2024 Study

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

The America’s Most Trusted® study is an annual study examining brand trust across many product categories.  Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.  

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys flooring tile shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized tile brands in the market. In the study, consumers rate the quality of the tile brand, their likelihood of recommending the tile to others, how favorable they feel about the brand behind the tile, how they rate the reputation of the tile, and their trust in the tile brand.

Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.

1. Arizona Tile
   Arizona Tile is a tile brand that operates as a family-owned business. Founded in 1977, the company is headquartered in San Diego, California. Arizona Tile is known for its diverse selection of natural stone and porcelain tiles.

2. Interceramic
   Interceramic is a tile brand that specializes in ceramic and porcelain tiles. The brand is part of the Internacional de Cerámica (Interceramic) company, founded in 1979. Interceramic is headquartered in Chihuahua, Mexico, and is recognized for its commitment to quality and design.

3. Marazzi Tile
   Marazzi Tile is a well-known tile brand under the umbrella of Marazzi Group. The group, founded in 1935 and headquartered in Modena, Italy, is a global leader in the ceramic tile industry. Marazzi Tile is known for its innovative and stylish tile designs.

4. Dal-Tile
   Dal-Tile is a tile brand that operates under the Dal-Tile Corporation, a subsidiary of Mohawk Industries. Mohawk Industries, headquartered in Calhoun, Georgia, USA, is a leading flooring manufacturer. Dal-Tile is known for its diverse range of ceramic, porcelain, and natural stone tiles.

5. American Olean
   American Olean is a tile brand part of the Dal-Tile Corporation, a subsidiary of Mohawk Industries. American Olean offers a variety of ceramic and porcelain tiles and has been in operation for over 95 years.

6. Shaw
   Shaw is a well-known flooring brand that includes tiles among its products. Shaw Industries, the parent company, is headquartered in Dalton, Georgia, USA. Founded in 1967, Shaw is a global flooring provider known for innovation and sustainability.

7. Florida Tile
   Florida Tile is a tile brand that operates under the Panariagroup Industrie Ceramiche S.p.A. Founded in 1954 and headquartered in Fiorano Modenese, Italy, Panariagroup is a global leader in the ceramic tile industry. Florida Tile is recognized for its wide range of ceramic and porcelain tiles.

8. Porcelanosa
   Porcelanosa is a premium tile brand under the Porcelanosa Group. Founded in 1973 and headquartered in Villarreal, Spain, the Porcelanosa Group is a global tile, kitchen, and bath leader. Porcelanosa is known for its high-quality and stylish tiles.

9. Laufen International
   Laufen International is a tile brand under the Laufen Bathrooms AG, a Swiss-based company. Laufen, founded in 1892 and headquartered in Laufen, Switzerland, is a leading bathroom solutions manufacturer. Laufen International offers a variety of ceramic tiles.

10. Monarch Tile
    Monarch Tile is a tile brand known for its ceramic and porcelain tiles. The brand operates under Ironrock, a family-owned company founded in 1866 and headquartered in Canton, Ohio, USA. Monarch Tile is recognized for its commitment to sustainability and quality.

11. Crossville
    Crossville is a tile brand under the Crossville, Inc. company. Founded in 1986 and headquartered in Crossville, Tennessee, USA, the company is known for its innovative and sustainable tile products, including porcelain and natural stone tiles.

12. Summitville Tile
    Summitville Tile is a tile brand known for its ceramic and quarry tiles. The brand operates under Summitville Tiles, Inc., founded in 1912 and headquartered in Summitville, Ohio, USA. Summitville Tile is recognized for its durable and versatile tile options.

13. Jeffrey Court
    Jeffrey Court is a tile brand known for its decorative and specialty tiles. The brand operates under Jeffrey Court, Inc., headquartered in Norco, California. Jeffrey Court is recognized for its unique and artistic tile designs.

14. Emser Tile
    Emser Tile is a tile brand known for its wide range of ceramic, porcelain, and natural stone tiles. Founded in 1968 and headquartered in Los Angeles, California, USA, Emser Tile is a global flooring and tile solutions provider.

15. Ann Sacks Tile
    Ann Sacks Tile is a luxury tile brand that operates as a division of Kohler Co., founded in 1873 and headquartered in Kohler, Wisconsin, USA, and is a global leader in the plumbing and home products industry. Ann Sacks Tile is known for its high-end and artisanal tile designs.
    

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