Best Flooring Tile Brands
Customer Ratings of Top BRANDS in the 2025 America's Most Trusted Study
Flooring tile is a significant component of home design, playing a key role in both aesthetics and functionality. Whether homeowners opt for the sleek elegance of porcelain or the timeless appeal of natural stone, the right flooring tile can enhance a space while offering benefits such as durability, moisture resistance, and ease of maintenance. This makes the selection process a crucial decision, as the chosen tile not only impacts the immediate visual appeal but also contributes to the overall value and comfort of the home.
In this crowded marketplace, brand trust becomes an essential factor in influencing consumer choices. With numerous brands vying for attention, shoppers often gravitate towards those they recognize and respect. A trusted brand provides reassurance of quality and dependability, which can significantly affect purchasing decisions. As consumers navigate their options, the assurance that comes from a reputable brand can transform what might otherwise be a challenging choice into a confident investment.
To gain deeper insights into the importance of brand trust in the flooring tile market, we turn to America’s Most Trusted® study. This research evaluates consumer perceptions of various brands, shedding light on how trustworthiness impacts purchasing behavior. In this post, we will explore the findings from the study, highlighting which brands stand out in terms of consumer trust and what this means for shoppers looking to make informed decisions about their flooring tile purchases.
The 2025 America’s Most Trusted Study
What companies do people see as trustworthy? What are the most trustworthy brands? What are the top companies and brands people trust the most? Launched in 2011, the America's Most Trusted® helps brands understand the role of trust in influencing shopping decisions. For brands to thrive, they must comprehend how consumer trust impacts their performance. Each January, new results are published, providing a definitive ranking of brand trust.
Brand trust reflects a customer's confidence in a brand’s ability to deliver on its promises. Cultivating this trust is crucial for driving repeat business. When consumers trust a flooring brand, they are more likely to make purchases and recommend it to others. Furthermore, strong brand trust is vital for fostering customer loyalty, as individuals tend to remain loyal to brands they trust.
Which flooring brands do consumers trust the most? The study asks participants to evaluate each brand in the category to identify the most trusted one. A trustworthy brand is one that consumers feel they can depend on for consistent, high-quality products and services. It is marked by honesty, transparency in communication, and a dedication to customer satisfaction and loyalty.
2025 America’s Most Trusted Tile Flooring
The Lifestory Research 2025 America’s Most Trusted® Tile Flooring Study found Armstrong to be the most trusted brand among people considering the purchase of tile flooring. The Lifestory Research 2025 America’s Most Trusted® Tile Flooring ranking is based on 3,245 opinions of people surveyed in the United States over the last 12 months.
Armstrong generated the top reviews and trust ratings among the most popular tile flooring brands as rated by consumers. With the Net Trust Quotient Score of 112.9, Armstrong had the highest trust rating among the most popular tile flooring brands. Tile brand trust relates directly to how people rank the quality of flooring tiles, review and evaluate ceramic tiles, and judge their satisfaction with tile brands.
The table below shows the flooring tile rankings among the top tile flooring brands in the 2025 America’s Most Trusted® study.
TOP 12 Ranked Tile Flooring Brands – 2025 Customer Ratings
| 1 | Armstrong | 112.9 | ★★★★★ |
| 2 | Mohawk Ceramic | 109.7 | ★★★★ |
| 3 | Porcelanosa | 106.1 | ★★★★ |
| 4 | American Olean | 106.0 | ★★★★ |
| 5 | Dal-Tile | 106.0 | ☆☆☆ |
| 6 | Shaw | 105.4 | ☆☆☆ |
| 7 | Interceramic | 105.1 | ☆☆☆ |
| 8 | Arizona Tile | 104.6 | ☆☆☆ |
| 9 | Marazzi Tile | 104.6 | ☆☆☆ |
| 10 | Florida Tile | 101.8 | ☆☆ |
| 11 | Monarch Tile | 100.1 | ☆☆ |
| 12 | Emser Tile | 97.5 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved. Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.
Looking for quality customer ratings of products to make informed and trusted purchasing decisions? Discover genuine customer reviews that focus on various products' quality, reliability, and trustworthiness. Our independent research offers detailed product ratings, insights into quality, performance, durability, and overall value for money based on customer trust ratings. Explore the latest customer reviews to ensure you're making a purchase based on trustworthy ratings and superior quality, so you can buy with confidence! See the results of 75 different product studies here.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys flooring tile shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized tile brands in the market. In the study, consumers rate the quality of the tile brand, their likelihood of recommending the tile to others, how favorable they feel about the brand behind the tile, how they rate the reputation of the tile, and their trust in the tile brand.
Here, we provide information on the brands in the 2025 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2025 America’s Most Trusted® study.
Armstrong
Armstrong Tile is a well-established brand under Armstrong World Industries, known for its innovative flooring solutions. With a history spanning over 150 years, Armstrong offers a wide range of durable and stylish tile options that cater to both residential and commercial markets, emphasizing quality and design versatility.
Mohawk Ceramic
Mohawk Ceramic, part of Mohawk Industries, is recognized for its extensive selection of ceramic and porcelain tiles. With a commitment to innovation and sustainability, Mohawk Ceramic combines aesthetics and functionality, making it a preferred choice for both homeowners and designers seeking stylish flooring solutions.
Porcelanosa
Porcelanosa is a premium tile brand within the Porcelanosa Group, established in 1973 and based in Villarreal, Spain. Renowned for its high-quality, stylish tiles, Porcelanosa offers a sophisticated range of ceramic and porcelain options, reflecting contemporary design trends while maintaining a commitment to sustainability and innovation.
American Olean
American Olean, a brand under the Dal-Tile Corporation (a subsidiary of Mohawk Industries), has been a trusted name in tile for over 95 years. The brand offers an extensive collection of ceramic and porcelain tiles, known for their durability and stylish designs, making them ideal for both residential and commercial applications.
Dal-Tile
Dal-Tile, operating under the Dal-Tile Corporation and a subsidiary of Mohawk Industries, is a leading provider of ceramic, porcelain, and natural stone tiles. With a focus on quality and innovation, Dal-Tile delivers a diverse range of products that meet the needs of homeowners, designers, and contractors alike.
Shaw
Shaw is a prominent flooring brand known for its comprehensive product range, including tile flooring. Founded in 1967 and headquartered in Dalton, Georgia, Shaw Industries emphasizes innovation, quality, and sustainability, making it a global leader in the flooring industry.
Interceramic
Interceramic specializes in high-quality ceramic and porcelain tiles and is part of Internacional de Cerámica, founded in 1979. Headquartered in Chihuahua, Mexico, Interceramic is celebrated for its commitment to design excellence and craftsmanship, offering stylish solutions for modern spaces.
Arizona Tile
Arizona Tile, a family-owned business established in 1977 and headquartered in San Diego, California, offers an impressive selection of natural stone and porcelain tiles. Known for its commitment to quality and customer service, Arizona Tile provides a diverse range of products that enhance any interior or exterior space.
Marazzi Tile
Marazzi Tile, under the Marazzi Group, has been a leader in the ceramic tile industry since its founding in 1935 in Modena, Italy. Renowned for its innovative and stylish designs, Marazzi Tile offers a wide array of products that cater to contemporary design preferences while maintaining high standards of quality.
Florida Tile
Florida Tile, part of the Panariagroup Industrie Ceramiche S.p.A., has been a key player in the ceramic tile industry since 1954. Headquartered in Fiorano Modenese, Italy, Florida Tile is known for its diverse range of ceramic and porcelain tiles, focusing on design, quality, and sustainability.
Monarch Tile
Monarch Tile, known for its quality ceramic and porcelain tiles, operates under Ironrock, a family-owned company founded in 1866 and based in Canton, Ohio. Monarch Tile is committed to sustainability and innovation, providing stylish and durable solutions for a variety of flooring needs.
Emser Tile
Emser Tile, founded in 1968 and headquartered in Los Angeles, California, is a leading provider of ceramic, porcelain, and natural stone tiles. Known for its extensive product range and dedication to customer service, Emser Tile offers innovative flooring solutions that cater to both residential and commercial applications.
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Foundational Principles
At Lifestory Research, we pride ourselves on being an independent research company committed to delivering unbiased and accurate insights into consumer behavior. Unlike many studies that lean on expert opinions or committees, our approach is rooted firmly in the voices of consumers themselves. This commitment ensures that our findings seek to reflect public sentiment.
By prioritizing consumer opinions, we effectively eliminate the biases that can come from personal agendas or industry affiliations. Our research methodology captures a wide array of perspectives, allowing our results to be representative of the broader population.
Core Principles of Quality Research
We uphold several foundational principles that define top-tier consumer research:
Reliability: We ensure our research consistently produces accurate results.
Validity: Our methods guarantee we measure what we intend to measure.
Objectivity: We take great care to avoid bias throughout the research process.
Generalizability: Our findings can be applied to the larger population.
Our Commitment to Excellence
Lifestory Research adheres to these principles through a series of rigorous practices:
Rigorous Sampling Methods: We carefully select representative samples to generalize our findings to the broader population.
Standardized Survey Instruments: These ensure consistency and reliability in data collection.
Quality Control Measures: Our team meticulously reviews and analyzes data to identify and rectify inconsistencies.
Ethical Standards: We prioritize the well-being of our participants and uphold their privacy throughout the research process.
When you explore our findings, you can trust that they are grounded in the authentic opinions of real people. This dedication to integrity makes our research a valuable resource for businesses and consumers.
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What Is the America’s Most Trusted® Study?
The America’s Most Trusted® study focuses on evaluating brands that offer products or services to consumers in their homes, particularly in the residential new home industry. Instead of attempting to survey every brand, the study specifically targets the largest and most impactful brands in this sector.
How Does the Survey Work?
Conducted throughout the year, the America’s Most Trusted® survey aims to gather consumer opinions while minimizing biases that might arise from external events or trends. This year-long approach helps capture a more accurate snapshot of consumer sentiments.
Participants are surveyed based on specific criteria, such as whether they are actively considering a purchase in a relevant category—like buying a home, faucet, HVAC. Only those who express familiarity with a brand are invited to share their opinions on its trustworthiness, ensuring that the study reflects genuine consumer insights.
The Importance of Brand Awareness
An essential component of the study is brand awareness. Participants are first asked to identify brands they recognize. Only those who are familiar with a brand proceed to answer questions about it. This criterion ensures that only brands with sufficient public recognition are included in the final trust rankings.
Sampling Methodology
The study employs a non-probability sampling design, relying on online panels to recruit participants. Online panels are organizations that have an established relationship with consumers who agree to complete opinion surveys. Lifestory randomly ask consumers questions that identify consumers shopping for a specific product. Qualified consumers complete an online survey in which they are asked a set of questions about specific product brands.
The number of people completing a survey is referred to as the sample size. Each of the America’s Most Trusted studies seek to obtain a sample size that is large enough to be representative. The sample size is also designed to collect a large number of consumer opinions to minimize error and to assure the study results reflect the majority of consumers sentiment about a brand.
Calculating Trust Scores
At the heart of the America’s Most Trusted® study is the Net Trust Quotient Score. Participants evaluate brands based on their trustworthiness through a series of targeted questions. The responses are then categorized into three groups:
Advocates: Consumers who express strong trust in the brand.
Neutrals: Those who trust the brand but do not consider it superior to others.
Antagonists: Consumers with little to no trust in the brand.
These evaluations are quantified using a statistical method called a z-score, which standardizes the responses, allowing for easy comparison across brands. The results are ultimately transformed into T scores, which are more intuitive for understanding how each brand ranks relative to the mean score of all brands surveyed.
Additional information about the study can be found on the survey methodology page of this website.
Additional insights and questions about the America’s Most Trusted® study can be found in the frequently asked questions section of this website.